Assessment1:BackgroundResearchReport

AssessmentBrief

LearningOutcomes

The targeted Course Learning Outcomes (CLOs) for this assessment are:

1. Examine and discuss design thinking, exploring its manifestations and implications within organisational contexts.

1. Create and communicate end-user-driven solutions to business problems or opportunities, employing design thinking principles and encouraging diversity and team creativity throughout the process.
2. Demonstrate creative, critical and ethical thinking by collaboratively developing and recommending solutions to business problems and opportunities that benefit relevant stakeholders.
3. Evaluate potential outcomes of design thinking in view of better creative problem solving, decision making, implementation and sustainability of solutions.

MarkingCriteria

This assessment will be marked according to the rubrics provided below.

Assessment Details

This assessment evaluates your ability to conduct primary research (first-hand collection of new/original data by conducting an interview) and secondary research (summary or synthesis of data and literature

We are NOT looking for solutions at this stage. The primary purpose is to formulate a context-specific, meaningful problem statement to guide and inform the subsequent group design process (for A3a and A3b).

Forprimaryresearch,youwillneedto:

conduct at least 3-5 (not less than three and can be more than 5) interviews

Alternatively, you can capture qualitative comments from 8-10 respondents (more than 10 is always good) through a survey with your stakeholder’s representative of the customer market (if possible) or seek broader representation (e.g. general public) in order to get deeper picture around the design problem.

For secondary research, you will be starting with library databases (finding industry articles, reports from IBIS Word, Marketline, etc. and all other industry documents), and Google Scholar (finding relevant peer- reviewed academic articles) and then collecta set of relevant peer reviewed references which have examined the challenge to findout what we already know and the themesthat are originating.

Note:Thetoolscoveredwithinsecondary and primary research will be discussed during class, so it is very important that you as that will help you to understand how each tool is

Following this, you will conduct a brief thematic analysis of the data. Having completed the research, you must now synthesise the data collected, identify the key findings (themes) and write a summary.

Support your thematic analysis with illustrative quotes/evidence from your primary research.

The following structure is recommended for your report:

Cover page

Executive SummaryTable of Contents

Introduction

Introduction of the industry partner (with facts and references).

Statement of initial problem or issue.

Link to the next sections of the report of the report.

Secondary ResearchPrimary Research

Discussion

Analysis of data/themesAffinity Map

How might we statement (reframed research problem)

Conclusion

Reference listAppendix

RequiredReferences.

You must use a minimum of eight (8) references in your report using RMITHarvardreferencing style.

The title page, reference list, and appendices are NOT included within the word count.

Submissionformat

TheassessmentwillbesubmittedinCanvas

AssessmentPolicies

Acknowledged words, data, diagrams, models, frameworks and/or ideas of others you have quoted (i.e. directly copied), summarised, paraphrased, discussed or mentioned in your assessment through the appropriate referencing methods

Provided a reference list of the publication details so your reader can locate the source if necessary. This includes material taken from Internet sites

If you do not acknowledge the sources of your material, you may be accused of plagiarism because you have passed off the work and ideas of another person without appropriate referencing, as if they were your own.

RMIT University treats plagiarism as a very serious offence constituting misconduct.

Plagiarism covers a variety of inappropriate behaviours, including:

Failure to properly document a sourceCopyright material from the internet or

databases

Collusion between students

For further information on our policies and procedures, please refer to the RMITUniversitywebsite.

AssessmentDeclaration

When you submit work electronically, you agree to the Assessment declaration