Assessment Brief 3 for Business Research Findings Report & Presentation
ASSESSMENT BRIEF 3
BUS9010 Capstone Project
Business Research Findings Report & Presentation
Assessment Description
PART A: Project report
PART B: Presentation of project results.
Individual/Group
Individual
Length
PART A: 2,000 words.
PART B: 10 minutes and 5 - 10 PowerPoint slides.
Subject Learning Outcomes
c, d.
Week Due
PART A: Week 12
PART B: Week 12 date negotiated
Weighting
PART A: 40%
PART B: 20%
= 60%
Total Marks
PART A: …/100
PART B: …/100
Overview of the assessment task
This assessment has two parts:
PART A: A written business project report - (2,000 words).
PART B: A presentation of project findings - (10 minutes and 5 - 10 PowerPoint slides).
Assessment instructions
Students are required to work through the project proposal process as outlined in Assessments 1 and 2, and as discussed with your lecturer. Once this is complete you are required to:
PART A: Project report - (2,000 words, 40%).
Students should develop a 2,000-word report describing the business problem they have been exploring throughout this subject. This report builds upon previous work you have done in Assessments 1 and 2.
You are required to use a template to guide your writing and to assist you to provide a complete report.
PART B: Present your business problem project findings to your fellow class members - (10 minutes, 20%).
The focus of this assessment is the results of your investigation – what did you find?
Things you might include:
What was the identified business problem and why was it important?
What does the literature say about the topic / problem?
What investigative method did you use? What data did you collect?
How did you analyse the data?
What did you find?
What does your analysis / consideration of the results indicate? What do you think?
What were the limitations of your research?
What future exploration of the business problem should be undertaken (by you or others)?
Note to Students:
PART A: YOU MUST UPLOAD YOUR REPORT ON THE DESIGNATED DATE AS INDICATED ON CANVAS.
PART B: YOU MUST UPLOAD YOUR POWERPOINT SLIDES TO CANVAS WITHIN 24 HOURS OF YOUR PRESENTATION.
Marking Criteria
Please refer to the attached rubric for marking criteria and standards of performance. Constructive feedback will be provided within a timely manner in accordance with AIHE Assessment Procedure.
This assessment is not redeemable unless otherwise specified.
Limits for Assessments
Written submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Time limits for in-person or video presentations that exceed the allocated time limit by more than 10% will cease to be marked from the point at which that limit is exceeded, and Lecturers may ask students to cease their presentation.
Assessment Variation and Special Consideration
Students may be eligible for a variation to assessment arrangements when unexpected or extenuating circumstances impact on their performance or their ability to complete their assessment tasks by or on the specified date. Students must complete the Application to Vary Assessment with evidence.
Students with identified, special or specific needs may apply for variations to assessment in the subject. Students are required to contact the Student Support Officer or Student Learning Advisor to discuss their specific needs
Late assignment submission penalties
An assessment task is late for submission when it is not submitted by the due date and time as indicated on Canvas, or by an agreed extension date and time as confirmed by the subject lecturer.
Late assessment tasks will be penalised at the rate of 5% of maximum possible marks, per calendar day (i.e. 24 hours or part thereof). After seven (7) calendar days, assignments will attract zero (0) marks. Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty.
For further detail see: AIHE Assessment Procedure.
Academic Integrity
Academic integrity is an essential quality for higher education and is a fundamental part of learning and teaching. AIHE is committed to promoting academic integrity and ethical behaviour. The reputation of AIHE and its graduates, and the academic standing of its qualifications rests with its ability to promote academic integrity and manage academic misconduct fairly and consistently.
All students must become familiar with, and understand the meaning and consequences of plagiarism, cheating in exams and tests, unauthorised use of artificial intelligence, collusion, contract cheating and other academic offences under the AIHE Academic Integrity Policy.
Marking Rubric & Standards of Performance – PART A: Research Report
CRITERIA
High Distinction Level
(HD) 85 - 100
Distinction Level (D)
75 - 84
Credit Level (C)
65 - 74
Pass Level (P)
50 - 64
Fail Level (F)
0 - 49
A project title
(5 marks)
Title is provided which conveys a clear and deep understanding of the proposed project.
The title is engaging and knowledgeable.
Title is provided and conveys information, sufficient to convey a deeper understanding of the proposed project.
Title is provided and conveys information, sufficient to convey a clear understanding of the proposed project.
Title is provided and conveys basic information, sufficient to convey a simple understanding of the proposed project.
Title is not provided.
If provided, fails to convey sufficient / appropriate information regarding the proposed project.
Executive Summary
(5 marks)
Executive Summary is succinct and clear, providing details about the proposed project within a knowledgeable evidenced context.
All required elements have been provided.
Executive Summary is provided and is relevant, offering important and insightful details about the proposed project.
Most required elements have been provided.
Executive Summary is provided and is relevant, offering essential details about the proposed project.
Most required elements have been provided.
Executive Summary is provided and is relevant, offering basic details about the proposed project.
Some required elements have been omitted.
Executive Summary is not provided or lacks relevance. It fails to offer appropriate details about the proposed project.
Most required elements have been omitted.
Introduction
(5 marks)
Introduction is succinct and clear, providing details about the proposed project within a knowledgeable evidenced context.
All required elements have been provided.
Introduction is provided and is relevant, offering important and insightful details about the proposed project.
Most required elements have been provided.
Introduction is provided and is relevant, offering essential details about the proposed project.
Most required elements have been provided.
Introduction is provided and is relevant, offering basic details about the proposed project.
Some required elements have been omitted.
Introduction is not provided or lacks relevance.
It fails to offer appropriate details about the proposed project.
Most required elements have been omitted.
Business problem, hypothesis, goals
(5 marks)
Hypothesis, business problem statement or research goals are clearly articulated.
Hypothesis, business problem statement or research goals are clearly articulated.
Hypothesis, business problem statement or research goals are clearly articulated.
Hypothesis, business problem or research goals are minimally stated and/or are somewhat ambiguous.
Hypothesis, business problem or research goals are vague, unfocused or incomplete.
Literature review
(10 marks)
Excellent discussion of cited works and in-depth insight and analysis; meaningful connections to proposed work are communicated effectively.
Places the work within a larger context. Shows keen understanding of the significance of the research.
It is clear how the proposed activities fit into the broader scholarly field.
It is clear how the proposed activities fit into the broader scholarly field.
Project addresses some relevant questions in the field. Provides a meaningful summary of the literature and builds a case for the research.
Knowledge of literature or previous work in the field is good.
Good discussion of cited works; adequate depth of insight and analysis.
Good discussion of cited works; adequate depth of insight and analysis; relevant connections to proposed work.
Cites most of the key literature. Lacks critical analysis and synthesis.
A link is made between the proposed work and the broader research field.
Knowledge of the literature or previous work in the field is adequate.
Cites most of the key literature. Lacks critical analysis and synthesis.
A link is made between the proposed work and the broader research field.
Project addresses questions in the field. Knowledge of the literature or previous work in the field is adequate.
Fails to cite important, relevant literature.
Does not clearly relate the literature to research question and potential contribution.
Knowledge of the literature or previous work in the field is limited. Misinterprets the literature.
Research design and methods.
(15 marks)
Methods for collecting and analysing data are thoroughly discussed relative to the research objectives.
Key variables and/or unit(s) of analysis relevant to the research business problem and objectives are succinctly incorporated into the research design.
Sampling method, instrumentation and time frame of the research project are very clearly identified.
Methods for collecting and analysing data are adequately discussed relative to the research objectives.
Key variables and/or unit(s) of analysis relevant to the research business problem and objectives are adequately incorporated into the research design.
Sampling method, instrumentation and timeframe of the research project are clearly identified.
Methods for collecting and analysing data are generally discussed relative to the research objectives.
Variables and/or unit(s) of analysis are incorporated into research design.
Sampling method, instrumentation and time frame of the research project are identified.
Methods for collecting and analysing data are minimally discussed relative to the research objectives.
Variables and/or unit(s) of analysis are somewhat incorporated into the research design.
Sampling method, instrumentation and time frame of the research project are vaguely identified.
Methods for collecting and analysing data to support research objectives are not discussed.
Variables and/or unit(s) of analysis are not relevant to the research business problem or objectives.
Sampling method, instrumentation and time frame of the research project are poorly identified.
Project / research findings (results).
(15 marks)
All pertinent data is described.
Raw unprocessed data is absent.
Results presented as both narrative text and in figures and tables.
Data presented in a logical manner to enable the reader to draw conclusions.
Important data is highlighted.
No conclusions are present.
All tables and figures have appropriate legends.
All tables and figures are described in the narrative text.
All pertinent data is described.
Raw unprocessed data is absent.
All results presented as both narrative text and in figures and tables.
All data presented in a logical manner to enable the reader to draw conclusions.
All important data is highlighted.
All tables and figures have appropriate legends.
All tables and figures are described in the narrative text.
Majority of pertinent data is described.
Raw unprocessed data is absent.
Majority of results presented as both narrative text and in figures and tables.
Majority of data presented in a logical manner.
Majority of important data is highlighted.
Majority of the tables and figures have appropriate legends.
Majority of tables and figures are described in the narrative text.
Most pertinent data is described.
Raw unprocessed data is absent.
Most results presented as both narrative text and in figures and tables.
Most data presented in a logical manner.
Most important data is highlighted.
Most of the tables and figures have appropriate legends.
Most tables and figures are described in the narrative text.
Raw unprocessed data is present.
Some results presented as both narrative text and in figures and tables.
Data not clearly presented.
Important data not highlighted.
Data in tables or figures not described in narrative form.
Discussion.
(15 marks)
Discussion of the results is carefully and expertly planned and constructed.
It is fully supported by related literature.
Findings are summarised, and interpreted to a sophisticated and expert level.
Student uses the results to expertly explore the research question.
The discussion places the findings in context.
Discussion of the results is carefully planned and constructed.
It is supported by related literature.
Findings are summarised, and interpreted to a sophisticated level.
Student uses the results to meaningfully explore the research question.
The discussion places the findings in context.
Discussion of the results is planned and constructed.
It is partially supported by related literature.
Findings are summarised, and interpreted to a basic level.
Student uses the results to explore the research question.
The discussion places the findings in context.
Discussion of the results is undertaken.
It is minimally supported by related literature.
Findings are summarised, but not interpreted.
Student simply repeats the findings from the results section.
The discussion fails to place the findings in context.
Discussion of the results is not undertaken.
Findings are summarised, but not interpreted.
Student simply repeats the findings from the results section.
The discussion fails to place the findings in context.
Project / research significance & limitations.
(10 marks)
Significance and limitations of the research are identified and are researched / articulated to an expert level.
Significance and limitations of the research are identified and are researched / articulated to a sophisticated level.
Significance and limitations of the research are identified and are researched / articulated to a basic level.
A basic statement / discussion of the research significance and possible limitations is provided. However, it lacks critical analysis.
Significance and limitations of the research are not explored or articulated.
Project / research Conclusions.
(5 marks)
Question / hypothesis restated.
Conclusions are stated clearly with explicit reference to the data that support a conclusion.
Argument for conclusions well organised.
Conclusions are related to other studies and put into a context of current knowledge.
Final paragraph states the major finding of the project (the take home message).
The conclusion is engaging and restates the thesis.
Conclusions are stated clearly with explicit reference to the data that support a conclusion.
Argument for conclusions is generally well organised.
Importance of conclusions discussed.
Conclusions are related to other studies and put into a context of current knowledge.
Final paragraph states the major finding of the project (the take home message).
Conclusions are stated clearly with reference to the data that support a conclusion.
Argument for the conclusions can be understood but difficult to follow.
The conclusion adequately ties together the purpose and focus of the research proposal and research business problem.
Final paragraph states the major finding of the project (the take home message).
Conclusions are inconsistently stated with reference to the data that support a conclusion.
Final paragraph states the major finding of the project (the take home message).
Conclusions are stated but without sufficient reference to the results that support it.
Conclusion fails to tie together the purpose and focus of the research proposal and research business problem.
Correct citation of key resources and evidence
(5 Marks)
Demonstrates use of high quality, credible standards and relevant resources to support and develop arguments and position statements.
Shows evidence of wide scope within and without the organisation for sourcing evidence.
There are no mistakes in the APA style.
Demonstrates use of good quality, credible standards and relevant resources to support and develop arguments and statements.
There are no mistakes in the APA style.
Demonstrates use of high quality, credible and relevant resources and standards to support and develop ideas.
There are no mistakes in the APA style.
Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed.
There are few mistakes in the APA style.
Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas.
There are mistakes in the APA style.
Effective written Communication and evidence of students having taken previous feedback into consideration.
(5 Marks)
Expertly presented in business language is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments.
Engages and sustains audience's interest in the topic.
Comprehensive use of diverse communication aids, including graphics, diagrams and tables.
Evidence of student having considered and incorporated feedback into their research.
Information, arguments and evidence are very well presented; communication is logical, clear and well supported by evidence.
Effective use of diverse communication aids, including graphics, diagrams and tables.
Evidence of student having considered and incorporated feedback into their research.
Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments.
Line of reasoning is easy to follow.
Some use of diverse communication aids, including graphics, diagrams and tables.
Some evidence of student having considered and incorporated feedback into their research.
Information, arguments and evidence are presented in a way that is not always clear and logical.
Line of reasoning is often difficult to follow.
Limited evidence of student having considered and incorporated feedback into their research.
Difficult to understand with no logical/clear structure, poor flow of ideas, argument lacks supporting evidence.
Audience cannot follow the line of reasoning.
No evidence of student having considered and incorporated feedback into their research.
Marking Rubric & Standards of Performance – PART B: Project Presentation
CRITERIA
High Distinction Level
(HD) 85 - 100
Distinction Level (D)
75 - 84
Credit Level (C)
65 - 74
Pass Level (P)
50 - 64
Fail Level (F)
0 - 49
An introduction and background to the project is provided.
(15 Marks)
Presenter provides an articulate, engaging and energetic introduction that fully, and to a sophisticated level, identifies:
The business problem topic.
The background and context to the business problem topic.
The business problem question.
The required assessment elements:
- Identify the business problem question and importance.
- Overview of the Literature and its relevance to the business problem.
- Overview of the Business problem Method and Data Analysis.
- Findings.
- Analysis / consideration of the results.
- Limitations.
- Future research.
- Conclusions.
Presenter provides an introduction that fully, and to a sophisticated level, identifies:
The business problem topic.
The background and context.
The business problem question.
All required assessment elements.
Presenter provides an introduction that fully, and to an acceptable level, identifies:
The business problem topic.
The background and context.
The business problem question.
The required assessment elements.
Presenter provides an introduction that, in part, identifies:
The business problem topic.
The background and context.
The business problem question.
Some required assessment elements.
The presentation has no / incomplete introduction.
The research topic is not identified.
The background and context to the research topic and question is not provided.
The business problem question is not identified.
Literature and its relevance to the business problem
(20 Marks)
The presentation includes a high calibre overview of the literature.
The presenter relates the literature to the business problem question.
The presenter utilises cited works and in-depth insight and analysis; to create meaningful connections to the business problem question.
Significant evidence of the presenter's deep knowledge of the literature or previous work in the field, and its application to the business problem question.
Places the work within a larger context. Shows keen understanding of the significance of the business problem.
The presentation includes a skillful overview of the literature.
The presenter relates the literature to the business problem question.
The presenter cites the key literature, and provides a meaningful summary that is critical which builds a case for the business problem.
Evidence of the presenter's deep knowledge of the literature or previous work in the field, and its application to the business problem question.
The presentation includes a competent overview of the literature.
The presenter relates the literature to the business problem question.
The presenter cites the key literature, and attempts critical analysis and synthesis.
Some evidence of the presenter's deep knowledge of the literature or previous work in the field, and its application to the business problem question.
The presentation includes a basic but adequate overview of the literature.
The presenter attempts to relate the literature to the business problem question.
The presenter cites most of the key literature, but lacks critical analysis and synthesis.
Limited evidence of the presenter's deep knowledge of the literature or previous work in the field.
The presentation has no / incomplete overview of the literature.
The presenter does not clearly relate the literature to the business problem question.
Little to no evidence of the presenter's knowledge of the literature or previous work in the field.
Overview of the Investigation Method and Data Analysis
(20 Marks)
Methods for collecting and analysing data are adequately discussed relative to the investigation objectives.
Sampling method, and analysis are clearly identified and relevant.
Methods for collecting and analysing data are adequately discussed relative to the investigation objectives.
Sampling method and analysis are clearly identified.
Methods for collecting and analysing data are generally discussed relative to the investigation objectives.
Sampling method and analysis are identified.
Methods for collecting and analysing data to support investigation objectives are not minimally identified.
Sampling method and analysis are minimally identified.
Methods for collecting and analysing data to support investigation objectives are not identified.
Sampling method and analysis are poorly identified.
Findings
(20 Marks)
Data and analysis is presented engagingly.
Careful consideration of findings undertaken within the context of literature and previous investigation.
Sophisticated and analytical presentation of investigation findings.
Investigation conclusions are professionally presented.
Limitations and future investigation implications are identified and discussed in terms of future exploration.
Data and analysis is presented.
Consideration of findings undertaken within the context of literature and previous investigation.
Some sophisticated analysis of findings is presented.
Investigation conclusions are presented.
Limitations and future investigation implications are identified.
Data and analysis is presented, some consideration undertaken and identified.
Some critical analysis of findings is presented.
Some investigation conclusions are presented.
Limitations and future investigation implications partially identified.
Data and analysis is presented, but is basic and lacks consideration – it is a mechanistic approach.
No critical analysis of findings is presented.
Limited investigation conclusions are presented.
Limitations and future investigation implications not/poorly identified.
Data and analysis not clearly presented.
Implications of analysis not identified.
Investigation conclusions not identified.
Limitations and future investigation implications not identified.
Format – the presentation is logical, is in the required format; its structure is as outlined in the assessment brief and is of the correct length.
(15 Marks).
The presentation does conform to all the required elements: Logical, Structured and Required Length. At an exceptional standard.
The presentation does not conform to all the required elements: Logical, Structured and Required Length. At a high standard.
The presentation conforms to all the required elements: Logical, Structured and Required Length. At an acceptable standard.
The presentation does not conform to all the required elements: Logical, Structured and Required Length.
The presentation is not logical and does not conform to the required structure and length.
PowerPoint Slides - grammar, punctuation, and spelling are correct.
(5 Marks).
The PowerPoint presentation is well written, readable, and understandable, with few, if any, errors. It is clear and accurate and supports the delivery of the presentation with flair and attention to detail.
The PowerPoint presentation is well written, readable, and understandable, with a few minor grammar, punctuation, and spelling errors.
The PowerPoint presentation is readable and understandable, with few grammar, punctuation, and spelling errors.
The PowerPoint presentation is readable and understandable but with many grammar, punctuation, and spelling errors.
The PowerPoint presentation is difficult to read and understand with many grammar, punctuation, and spelling errors that impact on the audience's ability to discern meaning.
Citation of sources – PowerPoint intext and reference list adhere to APA conventions.
(5 Marks).
Complete / accurate citations and / or reference list. References cover a broad range of genres and includes cross jurisdictional sources that reflect a sophisticated investigation effort.
Complete / accurate citations and / or reference list. References cover a broad range of genres and includes cross jurisdictional sources.
Complete / accurate citations and / or reference list. References cover a broad range of genres.
Some incomplete / inaccurate citations and / or reference list entries.
No / incomplete / inaccurate citations and / or reference list entries.
APPROVAL RECORD & DOCUMENT CONTROL
APPROVAL
NAME
DATE
Subject Developer
Karen Grogan
16/04/2022
Original Approval (HoS/Academic Board)
Head of School
16/04/2022
Approval (HoS)
HoS
(Change to template approved through Teaching & Learning Committee)
21/10/2024
Latest Version Approval (HoS)
HoS
(Change to template approved through Teaching & Learning Committee)
03/03/2025
VERSION #
KEY CHANGES
DATE
1.0
Original Development
Updated to accommodate a template
30/05/2022
1.1
Update to new template
Added GenAI requirements
Updated rubric order (high to low)
Change reference from Part 1,2 to Part A,B
28/01/2025
1.2
Updated late submission details
7/03/2025
1.3
Updated marking rubric
30/06/2025
CURRENT UPDATED DOCUMENT LOCATION
Note: This report is provided as a sample for reference purposes only. For further guidance, detailed solutions, or personalized assignment support, please contact us directly.
PART A: SAMPLE BUSINESS RESEARCH REPORT
(Approx. structured for 2,000 words – you can expand/adjust)
“The Impact of Social Media Marketing on Consumer Purchase Decisions: A Study of Small Businesses”
Executive Summary
This report investigates the impact of social media marketing on consumer purchase decisions, particularly for small businesses. With increasing digital adoption, platforms such as Instagram and Facebook have become essential marketing tools.
The study uses a mixed-method approach involving surveys and secondary research. Findings indicate that social media significantly influences brand awareness, trust, and buying behavior. However, challenges such as content saturation and algorithm changes limit effectiveness.
The report concludes with strategic recommendations for businesses to optimize engagement and improve conversion rates.
1. Introduction
Social media has transformed the way businesses interact with customers. Small businesses, in particular, rely heavily on cost-effective digital platforms to compete with larger firms.
This report explores how social media marketing influences consumer behavior and decision-making. It builds on previous research proposals and aims to provide actionable insights for business growth.
2. Business Problem, Hypothesis & Goals
Business Problem
Small businesses struggle to convert social media engagement into actual sales.
Research Question
How does social media marketing influence consumer purchase decisions?
Hypothesis
H1: Social media marketing has a significant positive impact on consumer purchase decisions.
Research Goals
To analyze consumer behavior on social media
To evaluate effectiveness of social media marketing
To identify factors influencing purchasing decisions
3. Literature Review
Existing research highlights the growing importance of social media in marketing strategies. According to Kotler (2020), digital platforms enable direct interaction with customers, increasing engagement and brand loyalty.
Studies by Smith (2022) show that user-generated content significantly impacts trust and purchase intention. Additionally, research indicates that influencer marketing plays a crucial role in shaping consumer perceptions.
However, some scholars argue that excessive advertising leads to consumer fatigue, reducing effectiveness. This study builds on these insights by focusing specifically on small businesses.
4. Research Design and Methods
Research Approach
A mixed-method approach was used:
Quantitative: Online survey (100 respondents)
Qualitative: Secondary research articles
Data Collection
Google Forms survey
Academic journals and reports
Sampling Method
Convenience sampling (students and young professionals)
Variables
Independent Variable: Social media marketing
Dependent Variable: Consumer purchase decision
Timeframe
Data collected over 2 weeks
5. Research Findings (Results)
Key Findings
78% of respondents discovered products through social media
65% reported purchasing after seeing ads or influencer posts
72% trust online reviews and recommendations
Observations
Visual content (videos/reels) had the highest engagement
Influencers increased brand credibility
Discounts and offers triggered purchases
(You can add graphs/tables in your actual submission)
6. Discussion
The findings confirm that social media plays a crucial role in influencing consumer behavior. The high percentage of respondents purchasing through social platforms supports the hypothesis.
This aligns with previous research highlighting the importance of digital engagement. However, the effectiveness depends on content quality, consistency, and trust-building strategies.
The study also reveals that emotional connection and authenticity significantly impact buying decisions.
7. Significance & Limitations
Significance
Helps small businesses improve marketing strategies
Provides insights into consumer behavior
Supports digital transformation
Limitations
Small sample size
Limited demographic diversity
Short data collection period
8. Conclusion
This study demonstrates that social media marketing significantly influences consumer purchase decisions. The results support the hypothesis and highlight the importance of engaging, authentic content.
Businesses should focus on building trust, leveraging influencers, and creating value-driven content.
Final Takeaway: Social media is not just a marketing tool—it is a powerful driver of consumer behavior and business growth.
9. References (APA Style Sample)
Kotler, P. (2020). Marketing Management.
Smith, J. (2022). Social Media and Consumer Behavior.