| Subject Code: | TECH4100 |
| Subject Name: | UX and Design Thinking |
| Assessment Title: | Case StudyAnalysis |
| Assessment Type: | Individual |
| Word Count: | 1500 Words (+/-10%) |
| Weighting: | 30 % |
| Total Marks: | 30 |
| Submission: | Via MyKBS |
| Due Date: | Week 5 |
Your Task
This assessment is to be completed individually. In this assessment, you will analyse the UX development life cycle and the purpose of each phase.
Assessment Description
For this assessment, you are required to explain and analyse the UX development life cycle. The assessment is designed to be approachable, allowing students to showcase their knowledge and analytical skills related to the UX development life cycle.
Case Study
Case Study: Optimising User Experience for a Social Media Platform – X
Scenario: You have been hired as a UX consultant for the social media platform – X. The platform has gained popularity but is facing user dissatisfaction due to various usability issues and inconsistent user experiences across different features. As the UX consultant, your role is to thoroughly analyse the existing user experience and propose recommendations for improvement based on the UX development life cycle.
Your Task: In this case study, you are required to analyse the user experience of the social media platform and provide a comprehensive explanation and analysis of the UX development life cycle. Your analysis should address each phase of the UX development life cycle and highlight its purpose in ensuring a user-centred design approach. The focus is on your ability to articulate the importance of each phase and its contribution to the overall user experience.
Assessment deliverables:
This assessment aims to achieve the following subject learning outcomes:
| LO2 | Analyse the UX development life cycle andthe purpose of each phase. |
Assessment Instructions
Students must conduct research externally and included references in order to produce a well referenced assessment. You should use at least ten (10) sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include websites, social media sites, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a referencing list at the end of your assessment (not included in the word limit). Wikipedia and other ‘popular’ sites are not to be used.
Important Study Information
Academic Integrity and Conduct Policy
https://www.kbs.edu.au/admissions/forms-and-policies
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
Please read the policy to learn the answers to these questions:
https://www.kbs.edu.au/admissions/forms-and-policies
 |
Length Limits for Assessments
Penalties may be applied for assessment submissions that exceed prescribed limits.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Further details can be accessed at https://elearning.kbs.edu.au/course/view.php?id=1481
Generative AI Traffic Lights
Please see the level of Generative AI that this assessment is Level 2 has been designed to accept:
Traffic Light | Amount of Generative Artificial Intelligence (GenerativeAI) usage |
Evidence Required | This assessment (✓) |
Level 1 |
Prohibited:
No GenerativeAI allowed
This assessment showcases your individual knowledge, skillsand/or personal experiences in the absence of Generative AI support. |
The use of generative AI is prohibited for this assessment and may potentially result in penalties for academic misconduct, including but notlimited to a mark of zero forthe assessment. | |
Level 2 |
Optional:
You may use GenerativeAI for research and content generation that is appropriately referenced.
See assessment instructions for details
This assessment allows you to engage with Generative AI as a means of expanding your understanding, creativity, and idea generation in the research phase of your assessment and to produce content that enhances your assessment. I.e., images. You do not have to use it. |
The use of GenAI is optional for this assessment.
Your collaboration with GenerativeAI must be clearly referenced just as you would reference any other resource type used. Click on the link below to learn howto reference GenerativeAI.
https://library.kaplan.edu.au/referencing- other-sources/referencing-other-sources- generative-ai
In addition, you must include an appendix that documents your GenerativeAI collaboration including allprompts and responses used for theassessment.
Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially resultin penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific assessment instructions in the sectionabove. |
✓ |
Level 3 |
Compulsory:
You must use GenerativeAI to complete yourassessment
See assessment instruction for details
This assessment fully integrates Generative AI, allowing you to harness the technology's full potential in collaboration withyour own expertise.
Always check your assessment instructions carefully as there may still be limitations on what constitutes acceptable use, and these may be specific to each assessment. |
You will be taught how to use generative AI and assessed on its use.
Your collaboration with GenerativeAI must be clearly referenced just as you would reference any other resource type used. Click on the link below to learnhow to reference GenerativeAI.
https://library.kaplan.edu.au/referencing- other-sources/referencing-other-sources- generative-ai
In addition, you must include an appendix that documents your GenerativeAI collaboration including allprompts and responses used for theassessment.
Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially resultin penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you followthe specific assessment instructions in the section above. |
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