| Subject Code: | TECH2300 | ||
| Subject Name: | Service and Operations Management in IT | ||
| Assessment Title: | Case StudyAnalysis | ||
| Assessment Type: | Individual | ||
| Word Count: | 2000 | Words | (+/-10%) |
| Weighting: | 30 % | ||
| Total Marks: | 30 | ||
| Submission: | MyKBS | ||
| Due Date: | Week 5 | ||
Your Task
Assessment Description
Netflix is one of the largest streaming services in the world, which through a subscription service, it provides entertainment content to customers. Netflix grew massively however it also faces a number of threats from others, whilst it is generating a competitive advantage over others.
Refer to the background, and recent developments of Netflix, and answer the following questions using the template provided in the Assessment Instructions section.
This assessment aims to achieve the following subject learning outcomes:
| LO3 | Evaluate theperformance of partners and suppliers in ensuring the effective delivery of IT services within organisations. |
Assessment Instructions
Students must conduct research externally and included references in order to produce a well referenced case study. You should use at least ten (10) sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include websites, social media sites, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a referencing list at the end of your assessment (not included in the word limit). Wikipedia and other ‘popular’ sites are not to be used.
This assessment is divided into four parts.
Part One – SWOT Analysis
Provide a brief introduction to Netflix as a company and its industry and conduct a SWOT analysis with inclusion of FOUR (4) points for each of the SWOT analysis.
Part Two – Porter’s Five Forces Analysis
Conduct a Porter’s Five Forces analysis with inclusion of FOUR (4) points for each of the analysis.
Part Three – Service Lifecycle
Part Four – Reflection
Reflecting on the four major components of the service lifecycle (in Part Three), explain which one of the components of service lifecycle is the most important one from the perspective of Netflix.
Explain why.
Important Study Information
Academic Integrity and Conduct Policy
https://www.kbs.edu.au/admissions/forms-and-policies
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
Please read the policy to learn the answers to these questions:
https://www.kbs.edu.au/admissions/forms-and-policies
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Length Limits for Assessments
Penalties may be applied for assessment submissions that exceed prescribed limits.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Further details can be accessed at https://elearning.kbs.edu.au/course/view.php?id=1481
Generative AI Traffic Lights
Please see the level of Generative AI that this assessment is Level 2 has been designed to accept:
Traffic Light | Amount of Generative Artificial Intelligence (Generative AI) usage |
Evidence Required | This assessment (✓) |
Level 1 |
Prohibited:
No Generative AI allowed
This assessment showcases your individual knowledge, skills and /or personal experiences in the absence of Generative AI support. |
The use of generative AI is prohibited for this assessment and may potentially result in penalties for academic misconduct, including but notlimited to a mark of zero forthe assessment. | |
Level 2 |
Optional:
You may use Generative AI for research and content generation that is appropriately referenced.
See assessment instructions for details
This assessment allows you to engage with Generative AI as a means of expanding your understanding, creativity, and idea generation in the research phase of your assessment and to produce content that enhances your assessment. I.e., images. You do not have to use it. |
The use of GenAI is optional for this assessment.
Your collaboration with GenerativeAI must be clearly referenced just as you would reference any other resource type used. Click on the link below to learn howto reference GenerativeAI.
https://library.kaplan.edu.au/referencing- other-sources/referencing-other-sources- generative-ai
In addition, you must include an appendix that documents your GenerativeAI collaboration including allprompts and responses used for theassessment.
Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially resultin penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific assessment instructions in the sectionabove. |
✓ |
Level 3 |
Compulsory:
You must use Generative AI to complete your assessment
See assessment instruction for details
This assessment fully integrates Generative AI, allowing you to harness the technology's full potential in collaboration withyour own expertise.
Always check your assessment instructions carefully as there may still be limitations on what constitutes acceptable use, and these may be specific to each assessment. |
You will be taught how to use generative AI and assessed on its use.
Your collaboration with GenerativeAI must be clearly referenced just as you would reference any other resource type used. Click on the link below to learnhow to reference GenerativeAI.
https://library.kaplan.edu.au/referencing- other-sources/referencing-other-sources- generative-ai
In addition, you must include an appendix that documents your GenerativeAI collaboration including allprompts and responses used for theassessment.
Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially resultin penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you followthe specific assessment instructions in the section above. |
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