BMA4004-20 Design Thinking for Enterprise Assignment Help

Module code:

BMA4004-20

Module title:

Design Thinking for Enterprise

Subject field:Business and Management 
Assignment:A1. An Individual Report
Assessment type:Individual Report
Weight:60% of overall grade
Level:4
Word Criteria:2500 words (+/-10%)

 

Submission Deadline:30thSeptember 2024 at 23:59 pm

Assignment 1: Written Assignment (60% of total)

Title:An exploration of a specific and local problem using the 5W&H model.

Choose one of the United Nations (UN) Sustainability Development Goals (SDG) from the following website URL: https://sdgs.un.org/goals. Then select a specific local news story as a focus to develop the first three aspects of Design Thinking (Include elements of empathy, definition, and ideation).

Summary:You will select and describe one SDG and link it to a range of issues that you are interested in, have read about or are aware of. Next you will take a deep dive into the issues surrounding the SDG (at a local level) using the 5W&H model. Then finally and tentatively, explore some potential ideas that would theoretically help reduce the impact of the problem in your capacity as a Design Thinker.

Rationale:Design Thinkers often use the 5W&1H model to explore complex issues in greater detail. This is an opportunity for you to consider an aspect of sustainability in depth and to understand how Design Thinking may help to provide solutions to “wicked” problems.

Section A: Current State Description (50% of Grade)

  • Introduction: Describe the “current state” of yourchosen project.  Take a deep dive into issues and show how they relate to a single, defined UN SDG. Provide the reader with context for further discussion and potential scope and impact.You should narrow your focus to a local issue(s) in local news media. Guide: We suggest researching in a50-mile radius of your normal campus or hometown.
  • Then: Creatively and thoughtfully explore core issues using the 5W&H as section sub-headings below using materials and theories introduced on the course.
  • What needs to be done?
  • Where should it be done?
  • When does it need to be done? 
  • Who shoulddo it?
  • How should it be done? 
  • Why does it need to be done?

Section B. Future State Ideation (50% of Grade)

  • What if? Now discussyourideas for a “future state” solution(Based on Section A).  In this section, generate a “rich picture” (in both words and illustration) that illuminates the future state potential of your ideation.  Focus on laying out your ambition and the potential of your ideas rather than fine detail. Also, highlight any Design Thinking methods you found useful as you proceed. However, please be mindful to consider genuine viability, rather than simply using a lot of unsupported superlatives to describe potential.

Note:This report is your first iteration only. It may become the focus of assignment 2. Assignment 2 will ask you to develop your initial ideas as part of a team to produce a desirable (human), feasible (technical) and viable (business) “call to action”.

Submission Checklist

  • Include (Insert) a front cover with your Student Number,Title, and brief Abstract (You may also add impact with an original image or artwork and a contents list). 
  • Submit through TurnitinviaVLE before the due date.
  • Harvard referencing is required for all cited materials and quotes.
    • Use in-text citations to show the reader what you have found (include a few different academic sources and materials). 
    • Provide a list of these references at the end of the report.  This should follow Harvard conventions and be presented in alphabetical order.
    • Where possible, try to use materials sourced through the Newton Park Library databases(rather than Search Engine hits) and please also avoid paraphrasing large sections of text from single sources.
    • Write in your own words and bring a variety of perspectives into your submission. 
    • Secondary referencing: If you see a citation you want to use but you are unable to find the original work, use the “cited-in” or ‘cited by” convention (see: Secondary referencing on Cite them right).
  • Wordcount: You should submit between 2250 and 2750 words. We will not count abstract words on the front page, contents list or reference list, but everything else (including tables) is included.Please include a WC at the end of each section. We stop marking at 2750, so make sure you don’t go over the word limit. (Exception: Hand written words illustrating graphics are not included – but these should be kept to a minimum, so the marker can concentrate on your gradable content).
  • All graphical illustrations must be your original work – Do not copy/paste any illustrations from the internet – Marks may be deducted for using uncited copyright materials. 
  • Your document will be standard A4 with numbered pages and oriented as portrait (Note: Landscape submissions may be rejected/failed, as they can’t be assessed easily). 
    • Font: Use a Calibri point size 12 or similar/equivalent. Avoid CAPITALISATION where possible. 
  • Re-read the brief, make sure you have proofread the document at least twice before submission and look at the marking criteria again. Then proofread again before submission. Good luck!

ASSESSMENT CRITERIA

Criteria

Fail (0-39%)

Poor quality

D (40-49%)

Satisfactory quality

C (50-59%)

Sound quality

B (60-69%)

Good quality

A (70-85%)

Excellent quality

A+ (86-100%)

Outstanding quality

Choice and Understanding of the issuesThe choice and understanding of the issues are poorly justified and not appropriate to answer the brief satisfactorily.The choice and understanding of the issues are justified sufficiently and is quite appropriate to answer the brief.The choice and understanding of issues are justified sufficiently well and are appropriate to answer the brief.The choice and understanding of the issues are fully justified and appropriate to answer the brief clearly. Clear focus on a single issue.The choice and understanding of the issues are fully justified, empathetic and persuasive. The submission is robust and inspired.The choice and understanding of the issues are fully justified, empathetic, persuasive, and original. Inspired and original.
Development of DiscussionInsufficient attention to the development of discussion. Much is descriptive and argumentation is flawed or biased due to lack of academic research and consideration.Attention to the development of discussion points is sufficient. Attention to the development of discussion is useful at times although some further expansion is required for clarity.Attention to the development of discussion is useful and offers interesting perspectives although some further expansion would add to quality of discussion.  Logical use of tools and techniques where necessary.Attention to the development of discussion is critical and particularly useful, it offers interesting perspectives.The submission is persuasive and expansive.Attention to the development of critical argument is particularly useful and offers interesting perspectives are discussed critically throughout.Highly persuasive and focused.
Research and use of citations and supporting materialResearch cited is low quality and insufficient to support arguments/ descriptions presented.Research cited is of reasonable but mixed quality but is sufficient to support some arguments.Research cited is of mixed quality but sufficient to support some arguments well.Research cited is generally of good quality and sufficient to support detailed argumentations. Good quality materials selected.Research cited is of high quality and supports detailed argumentations and inspires further research. Comprehensive and critical.Research cited is of high quality and supports detailed argumentations and identifies inspirational and original research strands.   Comprehensive.
Communication and presentation of issues and ideas.The document is difficult to read and follow.   The document is readable, and most sections are sufficiently clear to read and follow. The document is readable and well informed. All sections are sufficiently clear to read and follow. The document is engaging and informative.   All sections are sufficiently clear to read and follow. The document is engaging, and all sections are clear, interesting, and engaging and offer a useful contribution. Consistently high standards and few obvious errors.The document is engaging, and all sections are clear, interesting, and engaging and offer a useful contribution to academic. Few or very minor faults detected in approach and or delivery.  Faultless.

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