ADV20003–Search,Social Media and Video Marketing Assignment Help
ADV20003–Search,Social Media and Video Marketing Assignment
Assignment 2 – Overall weighting 35% of total unit mark
For more detailed information, please refer to the tutorial modules on Canvas
Submission requirements
Social media proposal document submission : due 11:59pm Sunday 5 October (end of week 8)
This assignment is worth 35% of total unit mark
Assignment Scenario
You have been commissioned to create research, analysis and strategies a Social Media presence of an organisation/company.
This assignment requires you to submit a report that succinctly communicates the research you have conducted in the first part into the current presence and its target audience/market.
The purpose of this report is to provide your client with an assessment of their existing social media presence, including competitors and further strategies for their organisation/business.
The level of preparation and participation will inform your final results of this assignment.
Writing Guidelines
Assume that your client is not technically proficient or familiar with social media context, which means you will need to explain all social media terms and communicate in a professional tone. Therefore:
The report should make sense to someone unfamiliar with social media and its related terminologies. Don’t assume the reader has read the tutorial exercise material of ADV 20003
At the start of each section, briefly explain of the purpose of that section (this helps demonstrate your understanding to us for assessment purposes, and provides context to each section of the report for the client). Remember the client is paying you for your services – they need to understand the value of the time you have put into each section.
Keep the report succinct, with detail in appendices. Any conclusions should be supported by data / results referred to in the appendices (and justified) as well as externally referenced material.
Submission instructions (refer to the instructions on Canvas)
Submit a document in .pdf format (use the provided template on Canvas).
Please ensure that the filename begins with your surname (surname_StudentID_SocialMediaProposal.pdf)
Report style requirements
Executive Summary
Table of contents, including clear headings and sub-headings
Page numbers, including figure numbers and descriptions for any images, graphs and tables you use should be numbered (e.g., 1 = first main section, 1.1 for the first sub-section, etc)
Sources must be formally referenced in Swinburne Harvard style (in-text and bibliography) – see Swinburne library resources on citing and referencing if you are unsure.
Your report should be 8-10 pages max, excluding Executive Summary, Table of Content, References, and Appendix
Originality
The assessment of your work will be influenced by how “original” your material is. We will use the plagiarism checking software to look for examples of content that has been simply cut and pasted from online sources or other student’s work, including OpenAI mechanism. You will be rewarded for doing your own research and summarising things in your own words.
Account name/URL of client social media content
Find a minimum of 2 social media platforms used by the organization.
Specify the organisations you've chosen to focus on for your social media case study.
Include the organisations’ details, i.e. social media account/name, and web address (if any), etc.
1.Social Media research and analysis
Conduct an initial analysis of your chosen organisation's social media presence.
Take a screenshot of the social media presence that includes all elements of their social media presence.
Provide academic reference(s) to support your analysis (use Swinburne Harvard Reference Format)
Annotate the elements that was identified during your analysis
2.Competitors/Best Practice Analysis
Find a minimum of 2 similar organisations/companies and provide a description of each social media presence.
Describe the chosen competitors individually in the same format as you have described your chosen client,
i.e. what it offers (what products/services – in general), information resources, education resources, location, target audience/market, key messages, etc.
Provide 2-3 screenshot of each social media platform for each competitor
Content requirements (as a guide)
1.0 Introduction: (approx.. weighting 10%) = 1 page max
Provide a brief overview of the report and what you will discuss.
