Assessment 3 Information
| Subject Code: | TECH4100 |
| Subject Name: | UX and Design Thinking |
| Assessment Title: | Presentation–design and evaluation |
| Assessment Type: | Individual |
| Word Count: | 10 Minutes(+/-10%) |
| Weighting: | 40% |
| Total Marks: | 40 |
| Submission: | Via My KBS |
| Due Date: | Week13 |
This assessment is to be completed individually. In this assessment, you will apply design thinking models to real-world UX design projects. Additionally, you will evaluate UX design principles and practices in the development of web and mobile software applications. Finally, you will design and present methodology of your usability tests.
In this assessment, you will demonstrate your advanced understanding and application of design thinking models, the UX development life cycle, UX design principles and practices, and usability testing. The assessment will be in the form of a presentation, allowing you to effectively communicate your insights and findings to a professional audience.
Assessment Task: Prepare and deliver a comprehensive presentation that showcases your ability to apply design thinking models, analyze the UX development life cycle, evaluate UX design principles and practices, and design and present on usability tests.
Assessment deliverables:
This assessment aims to achieve the following subject learning outcomes:
| LO1 | Apply design thinking models to real-world UX design projects. |
| LO2 | Analyze the UX development life cycle and the purpose of each phase. |
| LO3 | Evaluate UX design principles and practices in the development of web and mobile software applications. |
| LO4 | Design and report on the outcomes of usability tests performed across a variety of software frame works and platforms. |
Students must conduct research externally and included references in order to produce a well referenced assessment. You should use at least ten (10) sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include websites, social media sites, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a referencing list at the end of your assessment (not included in the word limit). Wikipedia and other ‘popular’ sites are not to be used.
Academic Integrity and Conduct Policy
https://www.kbs.edu.au/admissions/forms-and-policies
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
Please read the policy to learn the answers to these questions:
https://www.kbs.edu.au/admissions/forms-and-policies
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Penalties may be applied for assessment submissions that exceed prescribed limits.
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the My KBS Academic Success Centre page. Further details can be accessed at https://elearning.kbs.edu.au/course/view.php?id=1481
All assessments including draft copies must be written and submitted in English. The use of translation tools is not permitted.
Please see the level of Generative AI that this assessment is Level 2 has been designed to accept:
Traffic Light | Amount of Generative Artificial Intelligence (Generative AI) usage |
Evidence Required | This assessment (✓) |
Level1 |
Prohibited:
No Generative AI allowed This assessment showcases your individual knowledge, skills and/or personal experiences in the absence of Generative AI support. |
The use of generative AI is prohibited for this assessment and may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment. | |
Level2 |
Optional: You may use Generative AI for research and content generation that is appropriately referenced.
See assessment instructions for details This assessment allows you to engage with Generative AI as a means of expanding your understanding, creativity, and idea generation in the research phase of your assessment and to produce content that enhances your assessment. I.e., images. You do not have to use it. |
The use of Gen AI is optional for this assessment.
Your collaboration with Generative AI must be clearly referenced just as you would reference any other resource type used. Click on the link below to learn how to reference Generative AI. https://library.kaplan.edu.au/referencing-other-sources/referencing-other-sources-generative-ai In addition, you must include an appendix that documents your Generative AI collaboration including all prompts and responses used for the assessment.
Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific assessment instructions in the section above. |
✓ |
Level3 |
Compulsory: You must use Generative AI to complete your assessment
See assessment instruction for details
This assessment fully integrates Generative AI, allowing you to harness the technology's full potential in collaboration with your own expertise. Always check your assessment instructions carefully as there may still be limitations on what constitutes acceptable use, and these may be specific to each assessment. |
You will be taught how to use generative AI and assessed on its use.
Your collaboration with Generative AI must be clearly referenced just as you would reference any other resource type used. Click on the link below to learn how to reference Generative AI.
https://library.kaplan.edu.au/referencing-other-sources/referencing-other-sources-generative-ai
In addition, you must include an appendix that documents your Generative AI collaboration including all prompts and responses used for the assessment. Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific assessment instructions in the section above. |
Marking Criteria |40 marks | F (Fail) 0–49% | P (Pass) 50–64% | C(Credit) 65–74% | D(Distinction) 75 – 84% | HD(High Distinction) 85 – 100% |
Introduction
|4marks | Introduction lacks clarity and fails to provide an overview of the chosen project or case study, as well as the goals and objectives. | Provides a basic overview of the chosen project or case study, stating the goals and objectives, but may lack clarity or conciseness. | Clearly and concisely provides an overview of the chosen project or case study, stating the goals and objectives. | Clearly and succinctly provides a comprehensive overview of the chosen project or case study, stating the goals and objectives with clarity and coherence. | Provides an exceptional, engaging, and highly informative overview of the chosen project or case study, clearly stating the goals and objectives with Outstanding clarity and impact. |
Design Thinking Models
|5marks | Application of design thinking models is not adequately demonstrated or lacks specific examples of their impact on the design process and outcomes. | Applies design thinking models to the projector case study, providing some examples of their impact on the design process and outcomes, but may lack depth or fail to analyze their effectiveness. | Applies design thinking models to the project or case study, providing specific examples of their impact on the design process and outcomes, and evaluates their effectiveness with some critical analysis. | Applies design thinking models effectively to the project or case study, providing specific examples of their significant impact on the design process and outcomes, and critically analyses their effectiveness and appropriateness. | Applies design thinking models exceptionally to the project or case study, providing exceptional examples of their pro found impact on the design process and outcomes, and critically evaluates their effectiveness and appropriateness with Exceptional depth and insight. |
UX Development Life Cycle
|5marks | Analysis and evaluation of the UX development life cycle lack depth or fail to provide meaningful insights into its phases and their purpose. | Analyses and evaluates the UX development life cycle to some extent, providing insights into its phases and their purpose, but the Analysis may lack depth | Analyses and evaluates the UX development life cycle, providing meaningful insights into its phases and their purpose, and critically Evaluates their | Analyses and evaluates the UX development life cycle comprehensively, providing in-depth insights into its phases And their purpose, and | Analyses and evaluates the UX development life cycle exceptionally, providing profound insights into its phases and their purpose, and Critically evaluates their |
| Or critical evaluation. | Effectiveness and relevance to the chosen projector case study. | Critically evaluates their effectiveness and relevance with depth and clarity. | Effectiveness and relevance with exceptional depth, clarity, and exceptional critical thinking. | ||
Evaluation of UX Design Principles and Practices
|5marks | Evaluation of UX design principles and practices is inadequate, lacks critical analysis, or fails to provide valuable insights. | Evaluates UX design principles and practices to some extent, providing some critical analysis and insights, but may lack depth or fail to demonstrate their impact on the user experience and overall success. | Evaluates UX design principles and practices, providing valuable insights and critical analysis of their impact on the user experience and overall success, supported by evidence, examples, and industry best practices. | Evaluates UX design principles and practices comprehensively, providing in-depth insights and critical analysis of their impact on the user experience and overall success, supported by compelling evidence, examples, and industry best practices. | Evaluates UX design principles and practices exceptionally, providing exceptional insights and critical analysis of their profound impact on the user experience and overall success, supported by exceptional evidence, examples, and industry best practices. |
Usability Testing and Reporting
|5marks | The usability testing plan is inadequately designed, lacks clear objectives, appropriate test scenarios, and comprehensive reporting of outcomes. | Designs a usability testing plan to some extent, including objectives and test scenarios, but the plan may lack clarity, appropriate methods, or comprehensive reporting of outcomes. | Designs a comprehensive usability testing plan, including clear objectives, appropriate test scenarios, participant recruitment, data collection methods, and comprehensive reporting of outcomes. | Designs an exceptional usability testing plan, including clear objectives, appropriate and diverse test scenarios, robust participant recruitment, meticulous data collection methods, and comprehensive reporting of outcomes. | Designs an exceptional and highly innovative usability testing plan, including clear objectives, highly creative and diverse test scenarios, extensive participant recruitment, meticulous data collection methods, and exceptionally comprehensive reporting of outcomes. |
Conclusion | Conclusion lacks coherence or fails to | Summarizes the main points discussed | Summarizes the main points discussed | Summarizes the main points discussed | Summarizes the main points discussed |
|4marks | Summarize the main points discussed throughout the presentation. | Throughout the presentation, but the summary may lack clarity or conciseness. | Throughout the presentation, providing a clear overview. | Throughout the presentation, providing a comprehensive and coherent overview. | Throughout the presentation, providing a comprehensive and coherent overview with exceptional clarity and conciseness. |
Presentation Delivery
|4marks | The presentation lacks clarity, coherence, and effective communication skills. | Delivers the presentation with some clarity, coherence, and effective communication skills, but may lack engagement or have minor issues with delivery. | Delivers the presentation with clarity, coherence, and effective communication skills, engaging the audience throughout the presentation. | Delivers the presentation with good clarity, coherence, and effective communication skills, engaging the audience effectively. | Delivers the presentation with exceptional clarity, coherence, and highly effective communication skills, engaging the audience exceptionally and showcasing outstanding presentation abilities. |
Visual Presentation and Use of Visual Aids
|4marks | The visual presentation lacks coherence, engagement, and effective use of visual aids. | Presents the information visually to some extent, but the visual presentation may lack coherence, engagement, or effective use of visual aids. | Presents the information visually with coherence, engagement, and effective use of visual aids. | Presents the information visually with good coherence, engagement, and effective use of visual aids. | Presents the information visually with exceptional coherence, engagement, and highly effective use of visual aids, enhancing the overall impact and Understanding of the presentation. |
Time Management and Presentation Structure
|2marks | Poor time management and lacks a clear and effective presentation structure. | Manages time reasonably well, with a somewhat clear and effective presentation structure, but there may be minor issues with Pacing or organization. | Manages time effectively, with a clear and effective presentation structure that enhances understanding and Engagement. | Manages time excellently, with outstanding clarity and an effective presentation structure that optimally enhances Understanding and | Manages time exceptionally, with exceptional clarity and an outstanding presentation structure that enhances Understanding and |
| Engagement. | Engagement to the highest level possible. | ||||
Research and Referencing
|2marks | In adequate or missing external research, or referencing is not in accordance with the Kaplan Harvard Referencing Style. | Conducts some external research and includes referencing, but the quality may be inconsistent or not fully in accordance with the Kaplan Harvard Referencing Style. | Conducts external research and includes referencing in accordance with the Kaplan Harvard Referencing Style. | Conducts thorough external research and includes accurate referencing in accordance with the Kaplan Harvard Referencing Style. | Conducts exceptional and extensive external research, including accurate and meticulousreferencing inaccordancewiththe Kaplan Harvard ReferencingStyle. |
| Feedback and grades will be released via My KBS | |||||
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