TECH3200 Artificial Intelligence and Machine Learning in IT Assessments Help

The Machine Learning Solution for Business Assignment 

 

Assessment 3 Information

 

Subject Code:TECH3200
Subject Name:Artificial Intelligence and Machine Learning in IT
Assessment Title:The Machine Learning Solution for Business
Assessment Type:Proposal
Word Count:1800Words(+/-10%)
Weighting:40%
Total Marks:40
Submission:My KBS
Due Date:Week13

 

Your Task

Your third assessment requires you to analyze the supplied business case and understand the problem of the business so that you, as the subject matter expert in Machine Learning will write a solution proposal to highlight how your solution is suitable for supporting the business in several areas.

 

Assessment Description

Proposal is a formal written offer from a seller to a prospective sponsor. In this assessment, it is a solution proposal that you will write to advocate your ML solution and to convince the Board of the business that your solution is the best. Apart from understanding the business requirements in the business case, you will also need to conduct research on AI/ML including their benefits to the industry where the business is in, how AI/ML is going to support the specified are as highlighted in the business case. You need to have a good understanding of ML algorithms and applications used in modeling e.g., prediction.

 

The learning out comes you will demonstrate in performing this assessment includes:

 

LO1:Evaluate artificial intelligence algorithms in information technology
LO2:Analyze machine learning and common algorithms
LO4:Create supervised and unsupervised machine learning algorithms

Assessment Instructions Business Case

Your Super Store is a market leader in grocery retail. It has over 2000 stores nation wide covering most of the major cities. It is becoming more and more important to fulfill people’s daily grocery needs. Due to the significant growth of the business. The old Loyalty Program that has over 3 million members, is no longer suitable to support the business. The board has decided to implement a new Loyalty Program (hint: it is like Everyday Rewards in Woolworths) to advance the business in various areas:

  • Customer retention
  • Marketing communications
  • Real-time offers
  • Personalised rewards and pricing
  • Predictive analytics(cross-selling and up-selling)
  • Fraud detection

AI and Machine Learning are rapidly transforming many industries including grocery retail. Your Super Store’s competitors have quickly made the move to invest in trending AI technologies. To retain its market-leading position, the business would like to incorporate machine learning into the new Loyalty Program.

 

The CEO has appointed you as the subject matter expert in Machine learning knowing the algorithms and applications to work with the project team for the Loyalty Program.

 

Proposal

 

Before project funding can be approved, you are required to write a solution proposal to outline:

  • Executive summary
  • Objectives
  • Business problems
  • Benefits of AI/ML
  • ML solution for the Program: (use ML algorithms, applications for data manipulation and modeling to justify how your solution will support the following business are as respectively)
    • Customer retention
    • Marketing communications
    • Real-time offers
    • Personalized rewards and pricing
    • Predictive analytics(cross-selling and up-selling)
    • Fraud detection
  • Challenges
  • Potential ethical and security issues
  • Recommendations

 

Referencing

 

Add your references (atleast5) on the last page using any professional and consistent styling.

 

 

 

 

Submission Instructions

  • Name your document “Assessment3_[Student ID]”
  • Save it as a Word or PDF document format


 

Assessment Marking Guide

 

CriteriaF (Fail) 0–49%P (Pass) 50–64%C(Credit) 65 – 74%D(Distinction) 75 – 84%HD(High Distinction) 85 – 100%Mark
Summary, objectives, and business problemsPoor or no executive summary, objectives written. Business problems are poorly or not identified and outlined, or they are not based on the provided business case

Reasonably ok executive summary, objectives written in an ok clear manner but with limited professional standard. Business problems are not fully identified and outlined based on the provided

Business case

Good executive summary, objectives written in clear manner with well professional standard.

Business problems are identified and outlined well based on the provided business case

Very good executive summary, objectives written in a fairly clear manner with very well professional standard. Business problems are fully identified and outlined clearly based on the provided business caseExcellent executive summary, objectives written in a very clear manner with excellently professional standard. Business problems are fully identified and outlined outstandingly based  on the provided business case/6
Benefits of AI/MLPoor or no identification and documentation of the benefits if AI/ML with no evidence of research with poor or no cited references. The benefits outlined are not relevant to the provided business caseReasonably ok identification and documentation of the benefits if AI/ML with limited evidence of research with limited cited references. The benefits outlined are ok relevant to the provided business caseGood identification and documentation of the benefits if AI/ML with some evidence of research with cited references. The benefits outlined are quite relevant to the provided business caseVery good identification and documentation of the benefits if AI/ML with good evidence of research with cited references. The benefits outlined are relevant to the provided business caseExcellent identification and documentation of the benefits if AI/ML with strong evidence of research with clearly cited references. The benefits outlined are strongly relevant to the provided business case/8
ML  solutions to the business

The solutions are poor but cover less than 3 areas required by the business case with poor or no analysis to support the solutions.

Poor or no demonstration of applying ML algorithms, data manipulation and modeling techniques

The solutions are reasonably good but cover less than 6 are as required by the business case with limited analysis to support the solutions. limited demonstration of applying ML algorithms, data manipulation and modeling techniques with limited understanding of AI/ML

The solutions good to cover all 6 areas required by the business case with good analysis to support the solutions. Good demonstration of applying ML algorithms, data manipulation and modeling techniques with some

Understanding of AI/ML

The solutions are very good to cover all 6areas required by the business case with very good analysis to support the solutions. Very good demonstration of applying ML algorithms, data manipulation and modeling techniques with strong understanding of AI/ML

The solutions are exceptionally good to cover all 6 areas required by the business case with outstanding analysis to support the solutions. Excellent demonstration of applying ML algorithms, data manipulation and modeling techniques with extremely strong understanding

of AI/ML

/10
Challenges, issues, and recommendationsThe analysis of the challenges, ethical/security issues are poor or not relevant to the business case. Poor or no recommendations are providedThe analysis of the challenges, ethical/security issues are ok and relevant to the business case. Limited recommendations are provided for the business based on the challenges and issues identifiedThe analysis of the challenges, ethical/security issues are good and relevant to the business case. Good recommendations are provided for the business based on the challenges and issues identifiedThe analysis of the challenges, ethical/security issues are very good and relevant to the business case. Very good recommendations are provided for the business based on the challenges and issues identifiedThe analysis of the challenges, ethical/security issues are exceptionally good and highly relevant to the business case. Excellent recommendations are provided for the business based on the challenges and issues identified/8
Presentation and reference

Poor structure and

clarity. Poor report format, No reference, major grammar, and spelling issues

Reasonable structure and headings. 2 references cited. Some grammatical or spelling issues

Good structure and presentation for the proposal, headings for different sections, 3 references cited.

Reasonable grammar and

Very good structure and presentation for the proposal, headingsfordifferentsections,4 references cited. Grammar and spelling are very goodExcellent structure and presentation for the proposal, easy to follow, headings for different sections, 5 or more references cited. Excellent grammar and spelling/8


 

   spelling   

 

Feedback and grades will be released via MyKBS

Total:

/40


 

Academic Integrity and Conduct Policy

https://www.kbs.edu.au/admissions/forms-and-policies

KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.

 

Please read the policy to learn the answers to these questions:

  • What is academic integrity and misconduct?
  • What are the penalties for academic misconduct?
  • How can I appeal my grade?

     

Late submission of assignments (within the Assessment Policy)

 

https://www.kbs.edu.au/admissions/forms-and-policies

  
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Length Limits for Assessments

Penalties may be applied for assessment submissions that exceed prescribed limits.

Study Assistance

Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centrepage. Further details can be accessed at https://elearning.kbs.edu.au/course/view.php?id=1481


 

Please see the level of Generative AI that this assessment is Level 2 has been designed to accept:

 

 

Traffic Light

Amount of Generative Artificial Intelligence (Generative AI) usage

 

Evidence Required

This assessment

()

 

 

 

 

Level1

 

Prohibited:

No Generative AI allowed

This assessment showcases your individual knowledge, skills and/or personal experiences in the absence of Generative AI support.

 

 

 

The use of generative AI is prohibited for this assessment and may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment.

 

 

 

 

 

 

 

 

 

 

 

 

 

Level2

 

 

 

 

 

 

Optional:

You may use Generative AI for research and content generation that is appropriately referenced.

 

See assessment instructions for details

This assessment allows you to engage with Generative AI as a means of expanding your understanding, creativity, and idea generation in the research phase of your assessment and to produce content that enhances your assessment. I.e., images. You do not have to use it.

 

The use of Gen AI is optional for this assessment.

 

Your collaboration with Generative AI must be clearly referenced just as you would reference any other resource type used. Click on the link below to learn how to reference Generative AI.

https://library.kaplan.edu.au/referencing-other-sources/referencing-other-sources-generative-ai

 

In addition, you must include an appendix that documents your Generative AI collaboration including all prompts and responses used for the assessment.

 

Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific assessment instructions in the section above.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Level3

 

 

 

 

 

Compulsory:

 

You must use Generative AI to complete your assessment

 

See assessment instruction for details

This assessment fully integrates Generative AI, allowing you to harness the technology's full potential in collaboration with your own expertise.

 

Always check your assessment instructions carefully as there may still be limitations on what constitutes acceptable use, and these may be specific to each assessment.

You will be taught how to use generative AI and assessed on its use.

 

Your collaboration with Generative AI must be clearly referenced just as you would reference any other resource type used. Click on the link below to learn how to reference Generative AI.

 

https://library.kaplan.edu.au/referencing-other-sources/referencing-other-sources-generative-ai

In addition, you must include an appendix that documents your Generative AI collaboration including all prompts and responses used for the assessment.

 

Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific

Assessment instructions in the section above.

 

 

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