Subject Code: | TECH2200 | ||
Subject Name: | IT Project Management | ||
Assessment Title: | Project Business Caseand SWOT Analysis | ||
Assessment Type: | Case study | ||
Word Count: | 1000 | Words | (+/-10%) |
Weighting: | 20 % | ||
Total Marks: | 20 | ||
Submission: | Via MyKBS | ||
Due Date: | Week 5 |
Your Task
Your first assessment in this subject requires you to study a case in the assessment instruction and create a project business case which includes key elements (such as problem statement, project benefits, and stakeholders) and SWOT Analysis for recommendations to support your project getting approved.
Assessment Description
A business case is a project management document that explains and justifies the reasoning for initiating a project. It is often presented in a well-structured written document to the key business stakeholders such as project sponsor(s) to get approval and funding. A thorough understanding of how to write a business case must be demonstrated in this assessment. A SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities, and threats of your project. Developing a SWOT analysis can help you look at your project from different directions. It can also help you to come up with recommendations to support the project.
The learning outcomes you will demonstrate in performing this assessment includes:
LO1: | Interpret the IT objectives and project expectations of a business stakeholder. |
LO2: | Predict risks and problems associated with the effectiveness and timeliness of IT projects. |
LO3: | Recommend pre-emptive solutions and mitigation strategies for the risks and problems that emerge in IT projects. |
Assessment Instructions
The Case
Go Native Pty. Ltd. is based in Melbourne, Victoria. The business was established in 2015 to cater for the demand for Australian native food products. The company manufactures and retails a range of certified, organic, Australian native foods.
Currently, the business is selling its products through several small supermarkets and health food stores throughout Australia. The company also has a basic website that includes only four pages: home, about us, products and contact details. The company launched this simple website just after opening, but there has been very little traffic to the site except during Christmas and Mother’s Day. This is because of poor design, a limited shopping cart and no call to action or active social media networks.
The company’s overall business objectives for the next three years are to increase sales, create brand awareness and develop a broader product range. The company’s target market are customers aged between 35 and 60 years old, who are looking for Australian organic gourmet foods.
As a contracted IT Project Manager (Subject Matter Expert in IT solutions for business problems), you have been asked by the Operations Manager to propose an IT solution, which will be a critical part of the company’s strategy. You will be managing the project and reporting to the project sponsors (CEO and Operations Manager) and informing project team members of the project’s progress after the business case is approved.
2. Project Summary
3. SWOT Analysis
4. Stakeholders
Submission Instructions
As this assessment falls under the Amber category (Level 2) in GenAI traffic light system, use of generative AI is at your discretion. Unauthorised use of GenAI is strictly prohibited, such as copy and pasting assessment instructions in to GenAI tools. You may wish to use GenAI to build your own knowledge, however copy and pasting the responses from GenAI in to this assessment is considered unauthorised without cross referencing with scholarly articles and appropriate citation.
Important Study Information
Academic Integrity and Conduct Policy
https://www.kbs.edu.au/admissions/forms-and-policies
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
Please read the policy to learn the answers to these questions:
https://www.kbs.edu.au/admissions/forms-and-policies
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Length Limits for Assessments
Penalties may be applied for assessment submissions that exceed prescribed limits.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Further details can be accessed at https://elearning.kbs.edu.au/course/view.php?id=1481
Generative AI Traffic Lights
Please see the level of Generative AI that this assessment is Level 2 has been designed to accept:
Traffic Light | Amount of Generative Artificial Intelligence (GenerativeAI) usage |
Evidence Required | This assessment (✓) |
Level 1 |
Prohibited:
No GenerativeAI allowed
This assessment showcases your individual knowledge, skills and/or personal experiences in the absence of Generative AI support. |
The use of generative AI is prohibited for this assessment and may potentially result in penalties for academic misconduct, including but notlimited to a mark of zero for the assessment. | |
Level 2 |
Optional:
You may use GenerativeAI for research and content generation that is appropriately referenced.
See assessment instructions for details
This assessment allows you to engage with Generative AI as a means of expanding your understanding, creativity, and idea generation in the research phase of your assessment and to produce content that enhances your assessment. I.e., images. You do not have to use it. |
The use of GenAI is optional for this assessment.
Your collaboration with GenerativeAI must be clearly referenced just as you would reference any other resource type used. Click on the link below to learn how to reference GenerativeAI.
https://library.kaplan.edu.au/referencing- other-sources/referencing-other-sources- generative-ai
In addition, you must include an appendix that documents your GenerativeAI collaboration including allprompts and responses used for the assessment.
Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially resultin penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific assessment instructions in the section above. |
✓ |
Level 3 |
Compulsory:
You must use Generative AI to complete your assessment
See assessment instruction for details
This assessment fully integrates Generative AI, allowing you to harness the technology's full potential in collaboration with your own expertise.
Always check your assessment instructions carefully as there may still be limitations on what constitutes acceptable use, and these may be specific to each assessment. |
You will be taught how to use generative AI and assessed on itsuse.
Your collaboration with GenerativeAI must be clearly referenced just as you would reference any other resource type used. Click on the link below to learnhow to reference GenerativeAI.
https://library.kaplan.edu.au/referencing- other-sources/referencing-other-sources- generative-ai
In addition, you must include an appendix that documents your GenerativeAI collaboration including all prompts and responses used for the assessment.
Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially resultin penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you followthe specific assessment instructions in the section above. |
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