Assessment tasks | |||||
Assessment ID | Assessment Item | When due | Weighting | ULO# | CLO# for MITS |
1 | Report - Statistical Analysis of Business Data(Individual) (1000 Words) |
Session 6 |
30% |
1, 2 |
1, 2 |
2 | Data Acquisition and Data | Part A - Session 9 Part B – Session 10 | Part A – | ||
Mining (Group) | 20% | ||||
Part A – Report(1000 | Part B – | 1, 3 ,4 | 1, 2, 3 | ||
Words) | 10% | ||||
Part B - Presentations | Total - 30% | ||||
3 * | Part A - | ||||
Data Modelling Project (Group) Part A – Report (1500 Words) Part B - Presentations | Session 13 (Study Week) Part B – Session 14 (Exam Week) | Part A – 30% Part B – 10% Total - 40% |
4, 5 |
1, 2, 3, 4, 5 |
Note: * denotes ‘Hurdle Assessment Item’ that students must achieve at least 40% in this item to pass the unit.
Referencing guides
You must reference all the sources of information you have used in your assessments. Please use the IEEE referencing style when referencing in your assessments in this unit. Refer to the library’s referencing guides for more information.
Academic misconduct
VIT enforces that the integrity of its students’ academic studies follows an acceptable level of excellence. VIT will adhere to its VIT Policies, Procedures and Forms where it explains the importance of staff and student honesty in relation to academic work. It outlines the kinds of behaviours that are "academic misconduct", including plagiarism.
Late submissions
In cases where there are no accepted mitigating circumstances as determined through VIT Policies, Procedures and Forms, late submission of assessments will lead automatically to the imposition of a penalty. Penalties will be applied as soon as the deadline is reached.
Short extensions and special consideration
Special Consideration is a request for:
Students wishing to request Special Consideration in relation to an assessment the due date of which has not yet passed must engage in written emails to the teaching team to Request for Special Consideration as early as possible and prior to start time of the assessment due date, along with any accompanying documents, such as medical certificates.
For more information, visit VIT Policies, Procedures and Forms.
Inclusive and equitable assessment
Reasonable adjustment in assessment methods will be made to accommodate students with a documented disability or impairment. Contact the unit teaching team for more information.
Contract Cheating
Contract cheating usually involves purchasing an assignment or piece of research from anotherparty. This may be facilitated by a fellow student or friend or purchased on a website. The unauthorized use of generative Artificial Intelligence (AI) is also considered cheating. Other forms of contract cheating include paying another person to sit an exam in the student's place.
Contract cheating warning:
By paying someone else to complete your academic work, you don’t learn as much as possible if you did the work yourself.
“original, plagiarism-free work”, so the similarity is easily detected by Turnitin.
Grades
We determine your grades to the following Grading Scheme:
Grade | Percentage |
A | 80% – 100% |
B | 70% – 79% |
C | 60% – 69% |
D | 50% – 59% |
F | 0% – 49% |
Overview
Assessment tasks | |||||
Assessment ID | Assessment Item | When due | Weighting | ULO# | CLO# for MITS |
1 | Report - Statistical Analysis of Business Data(Individual) (1000 Words) |
Session 6 |
30% |
1, 2 |
1, 2 |
Objective
This assessment item relates to the unit learning outcomes as in the unit descriptor. This assessment is designed to give students experience in analyzing a suitable dataset and creating different visualizations in dashboard and to improve student presentation skills relevant to the Unit of Study subject matter.
Case Study:
You are a data scientist hired by a retail company, "SmartMart," which operates a chain of grocery stores. SmartMart has been in the market for several years and has a significant customer base. However, the company is facing challenges in optimizing its operations and maximizing profits. As a data scientist, your task is to analyze the provided dataset and identify areas where data science techniques can be applied to create business value for SmartMart.
Dataset:
You’ll need to use the below python code to generate your own artificial dataset. The dataset provided contains information on SmartMart's sales transactions over the past year. It includes data such as:
Tasks:
You are tasked to apply appropriate statistical analysis techniques to extract valuable information from the dataset. This may include but is not limited to:
You need to:
Deliverables:
Note:
Please submit a single pdf report that includes screenshots of Python code along with corresponding results, as well as screenshots of visualizations
relevant/supporting your analysis. The screenshot of your python code must include your student ID and name clearly visible in the beginning of the script. You can also export the dataset as .csv file and use other software like Ms Excel for the same analysis.
Report Structure (suggestive)
Dataset:
Use the below python code to generate dataset with 1000 rows and following 7 columns (Customer ID, Product ID, Quantity sold, Unit price, Total transaction amount, Store ID). You can use any python editor to generate the dataset.
ICT603 Data Science
Assessment 1 - Dataset generating code
Instruction- You can use this code to create your own file and
analyse the given dataset. You MUST use the given in assessment guideline to create the dataset. Refer to assessment details for more instructions.
Student ID - < ********>
Name - < ******************>
campus - < *******> Subject code - < ICT 603>
Assessment no - < Assessment 1> """
import pandas as pd import numpy as np import random
from datetime import datetime, timedelta
# Generate 1000 random dates and times within a specific range start_date = datetime(2023, 1, 1)
end_date = datetime(2023, 12, 31)
date_times = [start_date + timedelta(seconds=random.randint(0, int((end_date - start_date).total_seconds()))) for _ in range(1000)] # Generate random customer IDs
customer_ids = ['C' + str(i).zfill(4) for i in range(1, 1001)]
# Generate random product IDs
product_ids = ['P' + str(i).zfill(3) for i in range(1, 101)] # Generate random quantities sold
quantities_sold = np.random.randint(1, 10, size=1000) # Generate random unit prices
unit_prices = np.random.uniform(1, 100, size=1000) # Calculate total transaction amounts
total_transaction_amounts = quantities_sold * unit_prices # Generate random store IDs
store_ids = ['S' + str(i).zfill(3) for i in range(1, 11)] # Randomly assign store IDs to transactions
store_ids = [random.choice(store_ids) for _ in range(1000)] # Create DataFrame
data = {
'Date & Time': date_times,
'Customer ID': random.choices(customer_ids, k=1000), 'Product ID': random.choices(product_ids, k=1000), 'Quantity Sold': quantities_sold,
'Unit Price': unit_prices,
'Total Transaction Amount': total_transaction_amounts, 'Store ID': store_ids
}
df = pd.DataFrame(data)
# Convert Date & Time column to datetime format df['Date & Time'] = pd.to_datetime(df['Date & Time']) # Sort DataFrame by Date & Time
df = df.sort_values(by='Date & Time') # Reset index
df.reset_index(drop=True, inplace=True) # Print DataFrame
print(df)
df.to_csv("ICT603_A1.csv")
###################################################
Submission Instructions
All submissions are to be submitted through the assignment 1 Drop-boxes that will be set up in the Moodle account for this Unit of Study. Assignments not submitted through these drop boxes will not be considered. Submissions must be made by the due date and time (which will be in the session detailed above) and determined by your Unit coordinator
Note: All work is due by the due date and time. Late submissions will be penalized at 20% of the assessment final grade per day, including weekends.
|
You will be assessed on the following marking criteria/Rubric: Total Marks: 30
Findings and Insights | Identifies key findings and insights with exceptional clarity and depth, providing valuable and actionable insights for SmartMart's decisionmaking process. | Presents clear and insightful findings, demonstrating a strong understanding of the dataset and its implications for SmartMart's operations. | Identifies basic findings and insights, but may lack depth or clarity in analysis, resulting in somewhat limited actionable insights. | Presents limited findings and insights, withsome relevance to SmartMart's operations, but lacks depth or clear connections to the dataset. | Fails to identify meaningful findings or insights, with little relevance to SmartMart's operations. |
Presentation and Clarity |
The reportis exceptionally clear, well-organized, and effectively communicates the analysis results and recommendations. Visualizationsare highly effective and support the analysis. |
The report is wellstructured and effectively communicates the analysis results and recommendations. Visualizationsare clear and relevant |
The report is adequately structured and communicates the analysis results and recommendations with some clarity. Visualizations may be somewhat unclear or lacking in relevance. |
The report lacks clear structure and may be difficult to follow. Communication of analysis results and recommendations is somewhat uncleaar. Visualisations are limited or ineffective | The report is poorly structured and difficult to follow. Communication of analysis results and recommendation s is unclear or absent. Visualizations are missing or irrelevant. |
Python Code/Scripts | Python code/scripts are welldocumented, clear, and demonstrate advanced proficiency in data analysis techniques. Comments thoroughly explaincode logic and methodology. | Python code/scripts are well-structured and demonstrate proficiency in data analysis techniques. Comments provide adequate explanations of code logic and methodology. | Python code/scripts are adequately structured and demonstrate basic proficiency in data analysis techniques. Comments may lack depth or clarity in explaining codelogic and methodology. | Python code/scripts are somewhat disorganized or lack clarity in structure. Demonstrates limited proficiency in data analysis techniques. Comments may be sparse or unclear. | Python code/scripts are poorly structured or lack clarity. Demonstrates minimal proficiency in data analysis techniques. Comments are absent or insufficient. |
Recommendations | Provides detailed and actionable recommendations based on the analysis findings, demonstrating a deep understanding of SmartMart's business needs and potential strategies for improvement. | Offers clearand relevant recommendations based on the analysis findings, addressing SmartMart's business needs and suggesting potential strategies for improvement. | Provides basic recommendationsbased on the analysis findings, but may lack depth or specificity in addressing SmartMart's businessneeds. | Offers limited recommendations based on the analysis findings, with minimal relevance to SmartMart's business needsor strategies for improvement. | Fails to provide meaningful recommendation s based on the analysis findings, with little relevance to SmartMart's business needs or strategies for improvement. |
Part B- Oral Presentation
Overview
Assessment tasks | |||||
Assessment ID | Assessment Item | When due | Weighting | ULO# | CLO# for MITS |
2 | Data Acquisition and Data Mining(Group) Part A – Report (1000 Words) Part B - Presentations | Part A - Session 9 Part B – Session 10 | Part A – 20% Part B – 10% Total - 30% |
1, 3 ,4 |
1, 2, 3 |
Assignment Overview:
In this assignment, you will work in a group of 3 to 5 students to conduct an Exploratory Data Analysis (EDA) on a comprehensive dataset. The dataset can be acquired from internal or external sources, or by merging both. You will utilize appropriate techniques, tools, and programming languages, such as Python, to perform various data procedures including data acquisition, data wrangling, and data mining to extract meaningful insights from the dataset. The final deliverables will include an EDA report and an oral presentation video to showcase your findings and analysis.
Assignment Tasks:
Example Data Sources:
Note: It is mandatory that Data Wrangling operations should be incorporate in the dataset.
Submission Guidelines:
Note: Collaboration within the group is encouraged, but each group member must contribute substantially to the analysis, report writing, and presentation. Plagiarism or unauthorized use of external sources will result in penalties.
Submission Instructions
All submissions are to be submitted through turn-it-in. Drop-boxes linked to turn-it-in will be set up in the Unit of Study Moodle account. Assignments not submitted through these drop-boxes will not be considered.
Submissions must be made by the due date and time (which will be in the session detailed above) and determined by your Unit coordinator. Submissions made after the due date and time will be penalized at the rate of 20% per day (including weekend days).
The turn-it-in similarity score will be used in determining the level if any of plagiarism. Turn-it-in will check conference websites, Journal articles, the Web and your own class member submissions for plagiarism. You can see your turn-it-in similarity score when you submit your assignment to the appropriate drop-box. If this is a concern you will have a chance to change your assignment and re-submit. However, re-submission is only allowed prior to the submission due date and time. After the due date and time have elapsed you cannot make re-submissions and you will have to live with the similarity score as there will be no chance for changing. Thus, plan early and submit early to take advantage of this feature. You can make multiple submissions, but please remember we only see the last submission, and the date and time you submitted will be taken from that submission.
Your document should be a single word or pdf document containing your report
Note: All work is due by the due date and time. Late submissions will be penalized at 20% of the assessment final grade per day, including weekends.
You will be assessed on the following marking criteria/Rubric:
Total Marks: 30
Assessment criteria | Professional (80%- 100%) | Very Good(70%-79%) | Good (60%-69%) | Satisfactory (50%- 59%) |
Unsatisfactory (0%- 49%) |
Data Acquisition | Group acquires a highly relevant and comprehensive dataset from a diverse rangeof sources, ensuring it contains multiple variables for thorough analysis. | Group acquires a relevant dataset with multiple variables suitable for analysis, demonstrating good selection from suggested or alternative sources. | Group acquires a dataset, but it may lack depth or relevance in some areas,or may not contain a sufficient number of variables for thorough analysis. | Group acquires a dataset, but it may lack relevance or contain limited variables for analysis. | Group fails to acquire an appropriate dataset, lacking relevance, depth, or variables necessary for analysis. |
Data Wrangling | Comprehensive data wrangling techniques are applied effectively, addressing missing values, outliers, inconsistencies, and categorical variables. Operations are welldocumented and integrated seamlessly into the dataset. | Data wrangling operations are performed proficiently, addressing most missing values, outliers, inconsistencies, and categorical variables, with adequate documentation. | Data wrangling operations are attempted but may lack completeness or documentation, with some issuesremaining unresolved. | Data wrangling efforts are minimal, leaving significant issues unaddressed, with little to no documentation provided. | Little to no attempt is made to perform data wrangling operations, resulting in unresolved issues and inconsistencies in the dataset. |
Data Exploration |
Extensive data exploration is conducted, utilizing a wide range of descriptive statistics and visualization techniques effectively to gain deep insights into the dataset's structure, distributions, and relationships. Patterns, trends, and anomalies are identified comprehensively. | Data exploration is conducted proficiently, utilizing descriptive statistics and visualization techniques to gaininsights into the dataset's structure, distributions, and relationships. Some patterns, trends, and anomalies are identified. | Basic dataexploration is conducted, withlimited utilization of descriptive statistics and visualization techniques to understand the dataset's structure, distributions, and relationships. Some patterns or trendsmay be overlooked. | Limited data exploration is conducted, with minimal use of descriptive statistics and visualization techniques, resulting in shallow insights into the dataset's structure, distributions, and relationships. Important patterns or trends may be missed. | Little to no data exploration is conducted, resulting in a lack of understanding of the dataset's structure, distributions, and relationships. Important patterns or trends are not identified. |
Data Mining and Analysis | Advanced data mining techniques are applied effectively, utilizing appropriate algorithms to uncoverdeep insights within the dataset. Machine learning algorithms are implemented where applicable, demonstrating advanced analytical skills. Feature engineering, if necessary, is performed proficiently to enhance the predictive power of the model. | Data mining techniques are applied proficiently, utilizing appropriate algorithms to uncoverinsights within the dataset. Machine learning algorithms may be applied with moderate success, demonstrating solid analytical skills. Some attempts at feature engineering may be made. | Basic data mining techniques are applied, but with limited effectiveness in uncovering insights within the dataset. Machine learning algorithms, if applied, may lack sophistication, with minimal attempts at feature engineering. | Limited datamining techniques are applied, with little effectiveness in uncovering insights within the dataset. Machine learning algorithms, if applied, are rudimentary, with no attempts at feature engineering. | Little to no attempt is made to apply data mining techniques, resulting in a lack of insights within the dataset. Machine learning algorithms are not utilized, and no attempts at feature engineering are made. |
EDA Report | A comprehensive EDA report is compiled, containing detailed findings, analysis, and visualizations. The report is well-structured with clear sections, providing thorough explanations for the steps taken, insights gained, and challenges encountered duringthe analysis. Visualizations and summary statistics effectively support the findings. | An EDA report is compiled proficiently, containing findings, analysis, and visualizations. The report is adequately structured with clear sections, providing explanations for the steps taken, insights gained, and challenges encountered duringthe analysis. Visualizations and summary statistics support the findings adequately. | A basicEDA report is compiled, containing some findings, analysis, and visualizations. The report may lack cohesion or depth in some areas, with limited explanations provided for the steps taken, insights gained, and challenges encountered during the analysis. Visualizations and summary statistics may be insufficient. | A rudimentary EDA report is compiled, containing limited findings, analysis, and visualizations. The report lacks structure and depth, with minimal explanations provided for the steps taken, insights gained, and challenges encountered during the analysis. Visualizations and summary statistics are lacking or ineffective. | Little to no attempt is made to compile an EDA report, resulting in a lackof findings, analysis, and visualizations. The report is incomplete or missing key sections, with no explanations provided for the steps taken, insights gained, or challenges encountered during the analysis. |
Oral Presentation | A concise oral presentation is prepared, effectively presenting EDA findings to the audience. Key insights, trends,and observations are highlighted clearly, supported by visual aids such as slides or interactive dashboards. Presentation delivery is engaging and demonstrates strong communication skills. | An oral presentation is prepared proficiently, presenting EDA findings clearly to the audience. Key insights, trends, and observations are highlighted adequately, supported by visual aids such as slides or interactive dashboards. Presentation delivery is engaging and demonstrates good communication skills. | A basicoral presentation is prepared, presenting EDA findings with some clarity to the audience. Key insights, trends, and observations may be overlooked or presented less effectively, with visual aids such as slides or interactive dashboards used minimally. Presentation delivery may lack engagement or coherence. | A rudimentary oral presentation is prepared, lacking clarity in presenting EDA findings to the audience. Key insights, trends, and observations are poorly highlighted, with minimaluse of visual aids such as slides or interactive dashboards. Presentation delivery lacks engagement and coherence. | Little to no attempt is made to prepare an oral presentation, resulting in a lack of clarity in presenting EDA findings to the audience. Key insights, trends,and observations are not highlighted effectively, with no visual aids used. Presentation delivery lacks engagement and coherence. |
Part B - Presentations Overview
Assessment tasks | |||||
Assessment ID | Assessment Item | When due | Weighting | ULO# | CLO# for MITS |
3 * | Data Modelling Project(Group) Part A – Report (1500 Words) Part B - Presentations | Part A - Session 13 (Study Week) Part B – Session 14 (Exam Week) |
Part A – 30% Part B – 10% Total - 40% |
4, 5 |
1, 2, 3, 4, 5 |
Assignment Overview:
In this assignment, you will work in a group of 3 to 5 students. In this group assessment, you will collaborate with your team members to produce a comprehensive final report summarizing the achievements of credit analysis dataset, the process of building data model(s) to fit the dataset and conducting data analysis. You will also address how the results are validated and interpreted, and provide insights and recommendations derived from your analysis. Additionally, ethical and social issues related to the project must be thoroughly addressed. You will utilize appropriate tools and languages, such as Python and Tableau, to complete this task. Your group will be required to submit a report and deliver an oral presentation.
Creating Dataset:
Use the below program to generate credit analysis dataset with 5000 customer information.
import pandas as pd import numpy as np
import random
# Set seed for reproducibility random.seed(42) # Generate sample data
num_samples = 5000
# Sample customer IDs
customer_ids = ['C' + str(i).zfill(4) for i in range(1, num_samples + 1)]
# Sample credit scores (ranging from 300 to 850)
credit_scores = [random.randint(300, 850) for _ in range(num_samples)]
# Sample ages (ranging from 18 to 80)
ages = [random.randint(18, 80) for _ in range(num_samples)]
# Sample income (ranging from 20000 to 200000)
income = [random.randint(20000, 200000) for _ in range(num_samples)]
# Sample loan amounts (ranging from 1000 to 100000)
loan_amounts = [random.randint(1000, 100000) for _ in range(num_samples)]
# Introduce missing values for loan amounts missing_indices = random.sample(range(num_samples), int(0.05*num_samples)) # 5% missing values for index in missing_indices: loan_amounts[index] = np.nan
# Sample loan durations (ranging from 1 to 60 months) loan_durations = [random.randint(1, 60) for _ in range(num_samples)]
# Introduce outliers for loan durations outlier_indices = random.sample(range(num_samples), int(0.02*num_samples)) # 2% outliers for index in outlier_indices:
loan_durations[index] = random.randint(120, 240) # Outliers ranging from 10 to 20 years
# Sample loan types loan_types = ['Personal Loan', 'Car Loan', 'Home Loan', 'Education Loan'] loan_purposes = [random.choice(loan_types) for _ in
range(num_samples)]
# Sample employment status
employment_status = ['Employed', 'Unemployed', 'Self-Employed']
employment = [random.choice(employment_status) for _ in range(num_samples)]
# Sample default status
default_status = [random.choice([True, False]) for _ in range(num_samples)]
# Create DataFrame data = pd.DataFrame({
'CustomerID': customer_ids,
'CreditScore': credit_scores, 'Age': ages,
'Income': income, 'LoanAmount': loan_amounts,
'LoanDurationMonths': loan_durations, 'LoanPurpose': loan_purposes,
'EmploymentStatus': employment, 'DefaultStatus': default_status
})
# Display first few rows of the dataset print(data.head()) # Save DataFrame to a CSV file
data.to_csv('credit_analysis_dataset_with_missing_outliers.csv', index=False)
Columns(information) in Dataset:
Task:
Submission Guidelines:
Note: Collaboration within the group is encouraged, but each group member must contribute substantially to the analysis, report writing, and presentation. Plagiarism or unauthorized use of external sources will result in penalties.
You will be assessed on the following marking criteria/Rubric:
Total Marks: 40
Assessment criteria | Professional (80%- 100%) | Very Good(70%-79%) | Good (60%-69%) | Satisfactory (50%- 59%) | Unsatisfactory (0%- 49%) |
Data Understanding | Comprehensive description of dataset features, dimensions, significance of each column, and clear plan to handle missing values and outliers. | Good description of dataset features, dimensions, significance of each column, with some planto handle missing values and outliers. | Adequate description of dataset features, dimensions, significance of each column, with limited plan to handle missing values and outliers. | Basic description of dataset features and dimensions, lacking in-depth discussion on significance of each column and plan for handling missing values and outliers. | Inadequate description of dataset features and dimensions, with no clear plan for handling missing values and outliers. |
Data Modeling and Analysis | Detailed explanation of the process of building data model(s), techniques/algorithms employed, metrics/criteria for model evaluation, insights into patterns/trends, and discussion of challenges/limitations. | Explanation of the process of building data model(s), techniques/algorithms employed, metrics/criteria for model evaluation, insights into patterns/trends, and some discussion of challenges/limitations. | Explanation of the processof building data model(s), techniques/algorithms employed, metrics/criteria for model evaluation, and basic insights into patterns/trends observed. | Basic explanation of the process of building data model(s), techniques/algorith ms employed, and limited discussion on metrics/criteria for model evaluation and insights into patterns/trends. | Inadequate explanation of the process of building data model(s), techniques/algorith ms employed, and no discussion of metrics/criteria for model evaluation and insights into patterns/trends. |
Validation and Interpretation | Clear description of validation methods used, interpretation of analysis outcomes in the context of credit risk assessment, and | Description of validation methods used, interpretation of analysis outcomes in the context of creditrisk assessment, and discussion of | Description of validation methods used and interpretation of analysis outcomes in the context of creditrisk assessment. | Basic description of validation methods used and limited interpretation of analysis outcomes in the context of credit | Inadequate description of validation methods used and no interpretation of analysis outcomes in |
discussion of reliability/robustness of insights. | reliability/robustness of insights. | risk assessment. | the context of credit risk assessment. | ||
Insights and Recommendations | Comprehensive insights drawn regarding customer creditworthinessand risk management, detailed recommendations for improving credit assessment process or mitigating credit risk, and alignment of insights/recommendatio ns with project objectives. | Insights drawn regarding customer creditworthiness and risk management, recommendations for improving credit assessment process or mitigating credit risk, and alignment of insights/recommen dations with project objectives. | Basic insights drawn regarding customer creditworthiness and risk management, recommendations for improving credit assessment process or mitigating credit risk, and some alignment with project objectives. | Limited insights drawn regarding customer creditworthiness and risk management, recommendations for improving credit assessment process or mitigating credit risk, and limited alignment with project objectives. | Inadequate insights drawn regarding customer creditworthiness and risk management, recommendations for improving credit assessment process or mitigating credit risk, and no alignment with project objectives. |
Ethical and Social Considerations | Identification and discussion of ethical or social issues related to data collection, usage, and analysis, howteam addressed these considerations, and measures implemented for fairness, transparency, and accountability. | Identification and discussion of ethical or social issues relatedto data collection, usage, and analysis, some discussion on how team addressed these considerations, and some measures implemented for fairness, transparency, and accountability. | Identification and discussion of ethical or social issues related to datacollection, usage, and analysis, and limited discussion on how team addressed these considerations and measures implemented for fairness, transparency, and accountability. | Basic identification and discussion of ethical or social issues relatedto data collection, usage, and analysis, and limited discussion on howteam addressed these considerations and measures implemented for fairness, transparency, and accountability. | Inadequate identification and discussion of ethical or social issues related to data collection, usage, and analysis, andno discussion on how team addressed these considerations and measures implemented for fairness, transparency, and accountability. |
Oral Presentation | Concise oral presentation withclear highlighting of key insights, trends, and observations discovered during analysis, effective use of visual aids to enhance presentation. | Oral presentation with highlighting of key insights, trends, and observations discovered during analysis, and use of visual aids to enhance presentation. | Oral presentation with some highlighting of key insights, trends, and observations discovered during analysis, and limited use of visual aids. | Basic oral presentation with limited highlighting of key insights, trends, and observations discovered during analysis, and minimal use of visual aids. | Inadequate oral presentation withno highlighting of key insights, trends,and observations discovered during analysis, and no use of visual aids. |
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