BUSN20017: EFFECTIVE BUSINESS COMMUNICATION ASSESSMENT ASSIGNMENT HELP

 

Assessment Title: Assessment One: The Evidence Portfolio (Annotated Bibliography) and Assessment Two: Part One: The Sentence-Level-Speaking- Outline (SLSO) and Part Two: The Individual Video Presentation

  • Assessment One and Assessment Two are individual assessments. This means that you will individually develop and submit both assessments.
  • Assessment One and Assessment Two are integrated assessments. This means that each assessment and parts thereof scaffold the next

Assessment Weighting: Please see the following individual weightings.

  • Assessment One: The Evidence Portfolio (Annotated Bibliography) is worth 23 marks

(23%).

  • Assessment Two: Part One: The SLSO is worth 9 marks (9%) and Part Two: The Individual Video Presentation is worth 23 marks (23%).

Due Date: Please make sure you are aware of these dates, as they are not the same.

  • Assessment One: The Evidence Portfolio (Annotated Bibliography) is due in Week 5

(9th August, Friday 11:59 PM (AEST)). You must upload your file as a word document.

  • Assessment Two: Part One: The SLSO is due in Week 8 (2nd September, Monday) at 11:59 PM (AEST)) and Part Two: The Video Presentation is due in Week 11 (27th September, Friday at 11:59 PM (AEST)).

Learning Outcomes: The general purpose of Assessment One and Assessment Two is to evaluate your ability to:

  • Recognise advanced knowledge and skills required in written, oral, and interpersonal communication to

    address complex business problems;

    • Apply professional business writing and oral communication skills to effectively inform or persuade a target audience;
    • Deliver effective presentations to transmit knowledge, skills, and ideas to both specialist and non-specialist audiences and achieve business objectives;
    • Critically analyse communication challenges faced by organisations by applying established theories to develop innovative strategies to address them; and
    • Apply autonomous thinking to reflect on good practices in workplace communication in different organisational contexts.

Resources: The following resources are provided to support you with Assessment One and Assessment Two.

  • Recorded video presentations covering the assessments.
  • This assessment description.
  • An overview flowchart that visually represents and links the
  • Marking rubrics
  • Evidence Portfolio
  • SLSL
  • Individual Video Presentation
  • Designated workshop activities

Format of the Assessment: Both Assessment One and Assessment Two are based upon the following case study. The following information outlines the case study and the specific requirements for Assessment One and Assessment Two.

The Case: You are a communication consultant. You were asked by Ms. Tyler Reginia, the CEO of Stephenson Media Solutions, PTY, to review the internal ORGANISATIONAL communication processes within the business. Stephenson Media Solutions, PTY is a small media company, that designs and develops websites and online training and development platforms. The head office is in Brisbane with two satellite offices in Sydney and Melbourne. The head office executes the design and development of the product, while the Sydney and Melbourne offices are responsible for sales and client support. When Ms. Regina briefed you, she stated that there were no external communication issues relating to sales and client support, but she felt that the internal ORGANISATIONAL communication could be more effective.

Your Role: In your capacity as a communication consultant hired by Ms. Regina, you conducted a communication audit looking into the internal ORGANSATIONAL communication processes. Based upon your audit you have identified one major problem with the internal ORGANISATIONAL communication process. In response to your audit and findings you will develop a short video that will be shared with all the employees within Stephenson Media Solutions. The purpose of this video is to identify the problem and provide a solution to the problem.

Other: Based on your understanding of ORGANISATIONAL communication, you will need to think about and identify a specific problem that an organisation, such as the one described in this case study, would experience, and provide a solution to this problem. The problem that you address must show sophistication of knowledge and logic of thought. Simply identifying that organisational members do not speak to one another or use poorly written email is not a sophisticated approach to this assessment. Similarly, focusing upon

communication. The solution must also be sophisticated and logical. A sophisticated solution will clearly draw upon accepted and credible communication principals, concepts and theories relating to internal ORGANISATIONAL communication. The solution is logical in that it is relevant to the identified problem and supported by credible evidence.

In conclusion, your success in this part of the assessment will be determined by the

sophisticated and logical critical thinking about the case.

Assessment One: To accomplish this task, you first need to develop an evidence portfolio (annotated bibliography). Writing an evidence portfolio (annotated bibliography) is an important first step because this document will help you find the evidence for your presentation. You must pick THREE articles from journals listed on the Required Journal List (RJL--you will find this document in the Assessment Tile in Moodle). You must ONLY use articles from journals listed on the RJL. Using articles from the RJL will ensure that you are using credible and relevant information to support your response to the case. Failure to do so will impact your mark for this part of the assessment. Please make sure you paraphrase. Do not directly copy information from the journal article abstract. Points will be deducted for submitted documents with a Turnitin overlap score of 20% or higher. In the case of proven academic misconduct deductions will be made commensurate with the percentage of non-compliant submitted information). You must include a reference list (APA 7th Edition).

You will first need to identify the problem (e.g. The internal ORGANISATIONAL problem facing Stephenson Media Solutions is. . . ). This section of the document should be no longer than 100 – 150 words in length (one paragraph).

Note: While the problem may change as you investigate the case further, initially

focusing your exploration of the literature is beneficial.

  1. For each article you will:
    1. provide an overview of the topical focus of this article, and discuss how the topical focus of the article relates to the specific case study?
    2. provide a SPECIFIC and LOGICAL explanation of how you will use the information from this article into your presentation (e.g. This article will be used in this presentation to          [e.g., define, illustrate, demonstrate, support).

Note: Are you going to cite a definition or a finding? Are you going to quote or paraphrase to illustrate a concept or principal or support an

argument? Please include your quotation or paraphrased information.

  1. You must include a reference list (separate page) at the end of your bibliography (APA 7th edition).

paragraphs only—the overview of the topical focus of the article (a) and the explanation of how the article will fit into your presentation (b). This information should be around 1500 words (500 words for each article).

This document must be 1650 max. length (excluding the references).

Resources: To the following resources will assist you with Assessment One

  • An Assessment One: Evidence Portfolio (Annotated Bibliography) template
  • An abridged APA Reference Guide
  • Designated workshop activities

Assessment Two Part One: The next part of your task is the SLSO. The SLSO is an outline of the information (including referenced information and reference list) contained within the presentation. Having developed this document, you can then use it to develop your speaking notes. There are some examples of SLSOs on Moodle (please see the Assessment Tile).

References: The SLSO must include the 5 academic journal references from journals listed on the required journal list (RJL). You may choose to include the three articles that

you wrote about in your annotated bibliography. You will reference the information from these journal articles in-text and include the articles within a reference list in the SLSO (APA 7th Edition).

Length: As a general guide, the SLSO should be around 500-700 words in length. Please remember this document is not a verbatim transcript of what you are going to say in your presentation. It is a sketch or an outline of what you plan to say.

Resources: The following resources will assist you with Assessment Two-Part One

  • A general example of a SLSO (this document, while using a different format, illustrates the level of detail required).
  • An example of the specific structure of the SLSO you will develop for this assessment.
  • Designated workshop activities

Assessment Two Part Two: Having developed your SLSO you can then start on your video presentation. The video presentation must include no more than five PowerPoint slides (excluding the presentation title slide and the reference slide) and an image of the person who is speaking.

References: The presentation must include the five (5) academic references you included in your SLSO (Within your presentation you must orally cite your references and include a reference list at the end of you PowerPoint Slides (APA 7th Edition).

Length: The Video Presentation should be nine to ten (9-10) minutes in length. The introduction should be two (2) minutes in length. The body of the presentation should be around six to seven (6-7) minutes while the conclusion should be around one (1) minute. It is

important that you keep to time—do not go over. Information presented after the 10-minute limit will not be evaluated for marking purposes. Please practice your presentation in advance so that you know it is the correct length. You can use Zoom to record your video presentation (please see Moodle for more instructions about recording and uploading your presentation).

Resources: The following resources will assist you with Assessment Two-Part Two

  • Using Zoom with PowerPoint to record your presentation
  • Submitting video assessment using Echo360

Use of Generative Artificial Intelligence Agents (Gen AI): Within this assessment, the

use of Microsoft Copilot, ChatGPT, or other Gen AI agents is not permitted.

Requirements

And Policies: Please make sure you are aware of the following requirements and policies.

  • Please do not upload your PowerPoint slides.
  • A late deduction of 5% per day will be applied to assessment submitted late without an extension in accordance with CQU Policy. Extension request must follow the relevant CQU Policy.

https://www.cqu.edu.au/ data/assets/pdf_file/0023/240287/Assessment-Policy- and-Procedure-Higher-Education-Coursework.pdf

  • Academic misconduct is taken very seriously and where warranted an Academic

Misconduct Case (AMC) will be raised.

  • If you have questions, please ask either your workshop leader or Dr. Cait White (c.j.white@cqu.edu.au), the unit coordinator.

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