Unit 32 Business Strategy City College
Unit 32 Business strategy Assignment help
|HND Assignment Brief Session: September 2020/21|
|Programme title||Pearson BTEC HND in Business (RQF)|
|Unit number and title||32||Business Strategy|
|Assignment number & title||1 of 1||Understanding the role of business strategies in regard to business environment.|
|Unit Level||5||Credit Value: 15|
|Assessor(s)||Pronab Mondal / Mehul Halari|
|Issue Date||20 February 2021|
|Final assignment submission deadline||02 July 2021|
|Submission instructions||On completion, assessments should be uploaded before the submission deadline, through Turnit In, located through the Unit introduction page on Canvas. You will receive a receipt to acknowledge your submission of evidence. This ensures that there is a clear audit trail for submission of assignments. Any extension or deferral requests must be submitted in advance of the assessment deadline and agreed, in writing with the unit leader. Where a submission is submitted later than the agreed deadline without an application for an extension or deferral being approved that submission will be capped at a ‘Pass’|
|General Guidelines||The work you submit must be in your own words. If you use a quote or an illustration from somewhere you must give the source.Include a list of references at the end of your document. You must give all your sources of information.Make sure your work is clearly presented and that you use readily understandable English.Wherever possible use a word processor and its “spell-checker”.The work you submit must be in your own words. Include a list of references at the end of your document. You must give all your sources of information (this must be in accordance with the Harvard referencing system).Make sure your work is clearly presented in chronological order and has a logical flow. English presented within the body of your assignment must show academic proficiency and comply with academic requirements. If an individual has additional learning needs these should be appropriately assessed and met.|
|Feedback||In-class feedback will be available from draft submissions on a task-by-task basis in the form of formative feedback and also for initial submission (formative feedback will not include any indication of final grades, the process will focus upon supporting development). Summative feedback will be provided within 3-4 weeks of the assignment submission, however; final grades will be released in accordance with organisational policies and procedures. Please note you will be required to authenticate receiving your summative feedback.|
|Internal verifier||Adeel Sarim|
|Signature (IV of the brief)||A Sarim||Date||20.02.2021|
The aim of this unit is to develop students’ awareness of the different kinds of strategy which could be used in an operational, tactical or strategic role for an organisation. This will be underpinned by a thorough knowledge and understanding of the theories, models and concepts which could significantly support an organisation’s strategic choice and direction.
On successful completion of this unit students will have developed sufficient knowledge and understanding of strategy to make a positive, efficient and effective contribution to the development of business plans and operational direction. This could be in the role of a junior manager responsible for having a specific input into an organisation’s decision-making and planning.
Learning outcomes and criteria covered by this assignment
Edexcel Grading Criteria
This assignment/portfolio will be assessed according to the following grading criteria
*NB: It is not accepted practice to submit assignments that present the grades, pass, merit and distinction as separate entities. A holistic integrated approach must be used whereby the criterion appears seamless within the body of the text.
Plagiarism and collusion
Any act of plagiarism and collusion will be seriously dealt with according to the City College Limited regulations. In this context the definition and scope of plagiarism are presented below:
- Using the work of others without acknowledging the source of information or inspiration. Even if the words are changed or sentences are put in a different order, the result is still plagiarism (Cortell 2003).
- Collusion is described as the submission of work produced as a result of the collaboration between two or more parties. Additionally, collaboration entails the sharing of one person‘s work with others who submit either all or part of their coursework ―as their own.
- Contract Cheating – the Use of Third-Party Services and Essay Mills The purchasing of essays from a third party and passing them off as a student’s original work is taken very seriously by both the College, by De Montfort University, and by Pearson Edexcel. The teaching practices, delivery methods and generally smaller class sizes within the College allow our staff to become more familiar with a student’s academic style and capabilities making them more able to detect fraudulent submissions that may nor otherwise be detected through Turnitin software.
|Learning Outcomes and Assessment Criteria|
|LO1 Analyse the impact and influence which the macro environment has on an organisation and its business strategies.||LO1, 2, 3 & 4 D1 Critique and interpret information and data applying environmental and competitive analysis to produce a set of valid strategic directions, objectives and tactical actions.|
|P1 Applying appropriate frameworks analyse the impact and influence of the macro environment on a given organisation and its strategies.||M1 Critically analyse the macro environment to determine and inform strategic management decisions.|
|LO2 Assess an organisation’s internal environment and capabilities.|
|P2 Analyse the internal environment and capabilities of a given organisation using appropriate frameworks.||M2 Critically evaluate the internal environment to assess strengths and weaknesses of an organisation’s internal capabilities, structure and skill set.|
|LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector.|
|P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector for an organisation.||M3 Devise appropriate strategies to improve competitive edge and market position based on the outcomes.|
|LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation.|
|P4 Applying a range of theories, concepts and models, interpret and devise strategic planning for a given organisation.||M4 Produce a strategic management plan that has tangible and tactical strategic priorities and objectives.|
In order to achieve all learning outcomes within this unit, you will be required to complete all the given tasks. Your work can be presented in a range of formats, either a type written report, a hand written report or a recorded, formal verbal report. Whichever option you choose, you should remain within the designated word count and give all due consideration to form and structure. The format chosen will not impact on your final grade.
|Assignment Brief and Guidance|
|You are currently working for a retail organisation of your own choice or one you are familiar with as a Strategic Business Planning Executive. Both macro and micro environmental factors have a huge impact on business growth, therefore, to acquire a competitive position in the UK retail market, your line manager is working on producing a strategic business growth plan, taking into account the company’s mission, vision and objectives for future growth and expansion. You are required to present a strategic business analysis in a report format which should bring to light the impact of internal and external environment and business capabilities of your selected organisation. You are expected to use different theoretical models and concepts for your analysis which will be presented to the Board of Directors. Your “strategic business analysis” should be in a report format which must:|
|Unit Learning Outcomes|
|LO1 Analyse the impact and influence which the macro environment has on an organisation and its business strategies LO2 Assess an organisation’s internal environment and capabilities|
|Tasks and Guidance|
|Task 1 (2000 words) Provide an introduction of your selected retail organisation and a rationale for this report. Using appropriate frameworks, critique the impact of the following on your organisation and its business strategies: Macro EnvironmentInternal EnvironmentOrganisational capabilities N.B. Within your critique incorporate the use of appropriate frameworks e.g. Political Economical Social Technological Legal Environmental (PESTLE) and Strengths Weaknesses Opportunity Threats (SWOT) Value, Rareness, Imitability, Organisation and/or Valuable, Rare, Imitable, Non-substitutable (VRIO and VRIN) analysis or Value Chain Analysis.|
|Unit Learning Outcomes|
|LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation|
|Tasks and Guidance|
|Task 2 (2000 words) 2.1 To improve competitive edge and market position, apply Porter’s 5 Forces model to critically evaluate the competitive environment of your selected organisation. N.B. Based on the outcome of your analysis and evaluations above, suggest justified strategies for future growth and expansion within the UK retail market sector. 2.2 Critique and interpret information and data to produce a set of valid strategic directions, objectives and tactical action for future business expansion within the UK retail market sector. To achieve this, produce a strategic management plan that has tangible and tactical strategic priorities for your selected organisation by applying and embedding models, theories and concepts of planning.|
|The submission is in the form of a “strategic management plan” report. This should be written in a concise, formal business style using 1.5 spacing and font size 12. You are required to make use of headings, paragraphs, and subsections as appropriate and ensure that the report is justified aligned. All work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 4000–4500 words, although you will not be penalised for exceeding the total word limit.|
Please Access HN Global for additional resources, support and reading for this unit. For further guidance and support on writing please refer to the Study Skills Unit on HN Global.
Analyse: Break an issue or topic into smaller parts by looking in depth at each part. Support each part with arguments and evidence for and against (Pros and Cons)
Critically Evaluate/Analyse: When you critically evaluate you look at the arguments for and against an issue. You look at the strengths and weaknesses of the arguments. This could be from an article you read in a journal or from a textbook. Then you look at the reason why it is important (for) then you look at the reason why it is important (against)
Discuss: When you discuss you look at both sides of a discussion. You look at both sides of the arguments. Then you look at the reason why it is important (for) then you look at the reason why it is important (against).
Explain: When you explain you must say why it is important or not important.
Evaluate: When you evaluate you look at the arguments for and against an issue.
Identify: When you identify you look at the most important points.
You should include a bibliography using the Harvard referencing system.
Each unit will be graded as a Pass, Merit or Distinction. A Pass is awarded for the achievement of all outcomes against the specified assessment criteria based mostly on DESCRIPTIVE content. Merit and Distinction grades are awarded for higher-level achievement which includes degrees of CRITICAL THINKING, ANALYSIS & EVALUATION – these are higher level skills that you should work on over the period of your programme.
If your submission fails to meet all Pass criteria, it will be referred. The second attempt will then be capped at a Pass, as per the Pearson Edexcel regulations.
Please access HN Global for additional resources support and reading for this unit. For further guidance and support on report writing please refer to the Study Skills Unit on HN Global.
Please submit your work soft copy digitally on Box/Canvas and send a copy via email to your course tutor on the set dates and notify via email to firstname.lastname@example.org. Request a receiving receipt in the form of a reply email which you should keep safe.
All marked expected to be returned to students within 4 weeks of submission.
JOHNSON, G. et al (2014) Exploring Strategy Text and Cases. Harlow: Pearson.
JOHNSON G. et al (2011) Fundamentals of Strategy. 2nd Ed.
Financial Times/Prentice Hall.
KIM, W. C. and MAUBORGNE, R. (2015) Blue Ocean Strategy. Expanded Ed.
Boston: Harvard Business Review Press.
ROTHAERMEL, F. (2014) Strategic Management. 2nd Ed. Maidenhead: McGraw-Hill.
This unit links to the following related units:
Unit 1: Business and the Business Environment
Unit 18: Global Business Environment
Unit 25: Principles of Operations Management
Unit 27: Identifying Entrepreneurial Opportunities
Unit 33: Business Information Technology Systems
Unit 42: Planning for Growth
Wider reading is available via our CANVAS/BOX website with guidance given within the Unit 12 folder. Links are also available giving remote access to the e-library resources including e-books, journals & databases. You are encouraged to use these to develop your assignment. Let your college administrator know if you need any help with ATHENS login.