| Subject Code: | MBA672 | ||
| Subject Name: | Data-driven DesignThinking | ||
| Assessment Title: | Business CaseStudy: Applying thedata analytics innovation toolkit | ||
| Assessment Type: | Individual report | ||
| Word Count: | 2,000 | Words | (+/-10%) |
| Weighting: | 30 % | ||
| Total Marks: | 30 | ||
| Submission: | via TurnItIn | ||
| Due Date: | Tuesday 23:55pm (AEST) Week 4 | ||
In this assessment, you will write an individual report by applying the Double Diamond Design Thinking approach to the development of a sexual education program for your nominated personas.
The personas will be of young people. The exact nature of the personas is to be defined by you. Build your nominated personas both demographically and psychographically, for example, 9 to 10 year olds who are not studious and do not like to read. The resources provided with this assessment are to assist with building insight for your nominated personas.
For this Design Thinking exercise, you are required to develop a sexual education program for your nominated personas, using Design Thinking principles. In so doing, you will apply the Double Diamond Design Thinking model.
Once you have built your persona(s), define a sexual educational problem/ opportunity and ideate/ develop a program that delivers against this problem/ opportunity. The prototyping/ testing stage can be limited to a low-fi wireframe. There is no need to test the wireframe with respondents.
The report is to capture each of the steps in your Design Thinking process and academically critique the merit of the Double Diamond Design Thinking model in delivering your output.
In this assessment, you will be given a set of resources as input for the Design Thinking process. There is no need for primary data collection.
The course content that is relevant to this assessment is included in weeks 1 to 3 of class material. To answer this assessment, you will need to:
Present your answer in report format. A guide for headings to include in the report is as follows:
The development of a sexual education program for young people
What your sexual education program aims to achieve for your nominated personas
Outline the steps followed based on the Double Diamond Design Thinking model.
Provide the output of your sexual education program as a low-fi wireframe
Based on academic literature and industry journals (“grey material”) discuss the merits of the
Double Diamond design thinking model.
Include a reference list (supported by in-text citations) using Harvard referencing
The following resources are provided to assist with the completion of this assessment, namely:
Victorian Secondary Schools”
Victorian Secondary Schools”
Activities”
Sexual images are not to be included in the assessment submission. The final deliverable is a lo-fi wireframe that does not require rendered images.
Note that the inclusion of sexually provocative, exploitive, indecent or pornographic images are unacceptable and can result in zero marks being awarded, as a violation of Kaplan values.
Resources have been provided for this assessment to assist with the development of a sexual education program, without the need for researching material that may inadvertently produce images contrary to Kaplan values.
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/.
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.
Please see the level of Generative AI that this assessment has been designed to accept:
Traffic Light | Amount of Generative Artificial Intelligence (GenerativeAI) usage |
Evidence Required | This assessment (✓) |
Level 1 | Prohibited: No GenerativeAI allowed
This assessment showcases your individual knowledge, skills and/orpersonal experiences in the absence of Generative AI support. |
The use of generative AI is prohibited for this assessment and may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment. | |
Level 2 |
Optional:
You may use GenerativeAI for research and content generation that is appropriately referenced.
See assessment instructions for details This assessment allows you to engage with Generative AI as a means of expanding your understanding, creativity, and idea generation in the research phase of your assessment and to produce content that enhances your assessment. I.e., images. You do not haveto use it. |
The use of GenAI is optionalfor this assessment, except for Part C. Your collaboration with GenerativeAI must be clearly referenced just as you would reference any other resource type used.
In addition, you must include an appendix that documents your GenerativeAI collaboration including all prompts and responses used for the assessment.
Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentiallyresult in penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific assessment instructions in the section above. |
✓ |
Level 3 |
Compulsory: You must use GenerativeAI to complete your assessment
See assessment instruction for details This assessment fully integrates Generative AI, allowing you to harnessthe technology's full potential in collaboration with your own expertise.
Always checkyour assessment instructions carefully as there may still be limitations on what constitutes acceptable use, and these may be specific to each assessment. |
You will be taught how to use generative AI and assessed on its use.
Your collaboration withGenerativeAI must be clearly referenced just as you would reference any other resource type used.
In addition, you must include an appendix that documents your GenerativeAI collaboration including all prompts and responses used for the assessment. Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific assessment instructions in the section above. |
MBA672 Assessment 1 |
Rubric /30 | |
| Part A: Delivering a Design Thinking outcome following a well-defined designthinking approach, supported by references | ||
| 0-5 | 6-10 | /10 |
Has demonstrated limited achievement:
Little or basicoutcome using theDouble Diamond Design Thinking approach | Has achieved all or mostof:
Produceda well-articulated outcomeusing the Double Diamond Design Thinking approach | |
| Part B: Application of Design Thinking tools, supported by references | ||
| 0-4 | 6-10 | /10 |
Has demonstrated limited achievement:
Producedlittle or a basic solution only without applying design thinking tools in detail . | Has achieved all or most of:
Good or highdegree of proficiency in utilising design thinking skills for a meaningful outcome | |
| Part C: Critique of Design Thinking model selected, supported by references. | ||
| 0-3 | 4-6 | /6 |
Has demonstrated limited achievement: Briefly critiqued their chosen Design Thinking model and havedone so withindustry journals only (“grey” material) | Has achieved all or mostof:
Reviewing Double Diamond Design Thinking model with both scholarly journals and industry journals, in detail with 5 or more resources | |
| Part D: References and Structure | ||
| 0-2 | 3-4 | /4 |
| Has demonstrated limited achievement: Basic Harvard referencing witha few errors Poor structure | Has achieved all or mostof:
Harvard referencing withno errors Report structure logical, integrated and flows well | |
Students must submit their individual document via TurnItIn on Tuesday of Week 6 at 23:55pm AEST.
This file must be submitted as a Microsoft Word document. Uploaded files with a virus will not be considered as a legitimate submission. TurnItIn will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the TurnItIn error message.
Students are also encouraged to submit their work well in advance of the time deadline to avoid any possible delay with TurnItIn similarity report generation or any other technical difficulties.
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School’s Assessment Policy.
Number of days | Penalty |
| 1* - 9 days | 5% per day for eachcalendar day latededucted from the student’s total Marks. |
| 10 - 14 days | 50% deducted fromthe student’s totalmarks. |
| After 14 days | Assignments that are submitted more than 14 calendar days after the due date willnot be accepted and the studentwill receive a mark of zero for the assignment(s). |
| Note | Notwithstanding the above penalty rules, assignments willalso be given a mark of zero if they aresubmitted after assignments have been returned to students. |
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty.
If you are unable to complete this assessment by the due date/time, please refer to the Special Consideration Application Form, which is available at the end of the KBS Assessment Policy:
https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment- Policy_MAR2018_FA.pdf
Note 1: A reduction in grade will be applied if any part of the assessment displays any evidence of the use of AI generated content, without acknowledgement / referencing of this source / generative question
Note 2: A reduction in grade will be applied if any part of the assessment is deemed by the assessor where it shows an over-reliance on AI generated content in your answer. There needs to be demonstration of original thought, preferably supported by peer-reviewed journals and industry journals
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