Report Submission Deadline: Monday, 9 September 2024, 09:00 am (Week 11)
Presentation due for ITB100 L1T1 on Monday 9 September 2024 during Week 11 class Presentation due for ITB100 L2T2 on Wednesday 11 September 2024 during Week 11 class
This assessment aims to deepen student understanding of different information systems used by businesses today and how businesses can use IT to solve problems and achieve their business objectives.
ULO 2. Discuss the social impact of information technology, both locally and globally and the need for related security, privacy, and ethical consideration in information technology usage in businesses.
ULO 3. Apply effective written communication skills and problem-solving skills by identifying and resolving issues in relation to information technology systems and their components in business context.
To complete this assessment, students are required to:
Length: 3000 words (excluding reference list) (plus/minus 10%)
A suggested length guide for your assessment (you can change this to suit your report structure):
The assignment should show evidence of research, with references from relevant academic journals. You should have at least ten different peer-reviewed academic articles and use them as the foundation for each part of your report. Do not use Wikipedia as a reference source. Unless it is a generic theory/model, cited publications must be within the past 10 years.
All citations and references must adhere to APA 7th edition referencing style. https://apastyle.apa.org/style-grammar-guidelines/references/examples
The submission link allows for multiple attempts, allowing you to check text matching for unintended academic misconduct behaviour such as plagiarism and artificial intelligence.
Based on the text-match report, revise your work as needed. Submit your revised work for course grading.
Assignments with similarity percentages of 30% and above Artificial Intelligence percentages of 30% and above may indicate academic misconduct and should be revised before submission.
Please refer to the ITB100 Unit Assessment Guide for additional information
Case Study
Titan Company is an Indian retail company. Over the years, Titan Company has witnessed significant growth, and now, with an eye on the future, the company is contemplating the adoption of a cutting- edge CRM system. This strategic move aims to harness the power of technology to streamline and automate various facets of their operations.
As Titan Company looks ahead to this transformative journey, they seek guidance from you, their appointed IT consultant. Your role is to assess the various aspects of CRM systems, evaluating their features and costs. The company's objective is clear: to bolster their sales force efficiency, elevate customer engagement, and ultimately drive sales growth.
Your expertise is crucial in helping Titan Company determine the most suitable CRM solution. They are eager to understand different implementation approaches and the potential challenges that might arise along the way. Titan Company is committed to a successful integration of the CRM system, and your insights will pave the way for a seamless transition that empowers their business for continued success in the competitive retail landscape.
Access more information about Titan Company by visiting the website https://www.titan.co.in/
Part 1: Information System Case Analysis Report
Review the information system of the above company and discuss how it could be changed to improve the company’s performance and address any identified issues relevant to privacy, security, and business ethics.
You are required to include the following sections in your report:
You are required to present your findings in the class using a PowerPoint presentation for 10-15 minutes.
| Fail (0 – 49%) | Pass (50-64%) | Credit (65-74%) | Distinction (75-84%) | High Distinction (85 – 100%) | |
Identify and apply (25%) | Fails to identify and apply key areas of information systems, strategies and does not show understanding of theories to increase performance of a company | Identifies and applies some but not all key areasof information systems, strategies and showssome understanding of theories to increase performance of a company | Identifies and applies all key areas of information systems, strategies and shows clear understanding of theories to increase performance of a company | Identifies and applies all key areas of information systems, strategies and shows strong understanding of theories by makingreferences to increase performance of a company | Identifies and applies all key areas of information systems, strategies and demonstrates exceptional analysis of theories and concepts by making references to credible sources to increase performance of a company |
Analysis of potential problems (25%) | No evidence of awareness of potential problems in thecase study | Some evidence of awareness of potential problems in the case study but does not utilise appropriate tools to analyse the problem(s). | Demonstrates understanding of the problems in the case study and applies some tools to analyse the situation. | Demonstrate an understanding of major problems in the case study and applies the tools to analyse the situation. | Demonstrate an understanding of major and subtle problems in the case study and applies the tools to analyses a complex situation |
Recommendations of possible solutions (25%) | No analysis presented and no potential solution explored | Near complete analysis presented and some potential solution explored | Complete analysis presented and potential solution explored | Strong analysis presented and acceptable potential solution explored | Exceptional analysis presented andacceptable potential solution explored with references to theoriesand concepts |
Use of academically appropriate, writing style and referencing (10%) | Fails to use an academically appropriate writingstyle and/or referencing | Uses an academically appropriate writing style and referencing | Uses an academically appropriate writing style and referencing to an aboveaverage standard | Uses an academically appropriate writing style and referencing to a very high standard | Uses an academically appropriate writing style and referencing to an exceptionally high standard |
Effectiveness of communication (15%) | Written communication is below standard required for this assessment | Written communication is easyto follow | Written communication is clear and succinct to an above average standard | Written communication is clear and succinct to a very high standard | Written communication is clear and succinct to an exceptionally high standard |
Rubric for Assessment 2 - Group Presentation (Part 2)
| Clarity of presentation (2.5 pts) | Presentation is not clear | Presentation is sufficiently clear to the intended audience | Presentation is clear to an above average standard. | Presentation is clear to a veryhigh standard | Presentation is clear to an exceptional standard |
Depth of knowledge of presenter (2.5 pts) | Does not demonstrate enough knowledge of the subject matter in the presentation | Demonstrates enough depth of knowledge of the subject matterin the presentation | Demonstrates knowledge in the subject matter of the presentation to an above average standard | Demonstrates knowledge of the subject matter in the presentation to a very high standard | Demonstrates knowledge in the subject matter of the presentation to an exceptional standard |
| Engaging material (2.5pts) | Presentation and material failto engage the audience | Presentation material sufficiently engagesthe audience | Presentation material sufficiently engagesthe audience to an aboveaverage standard | Presentation material sufficientlyengages the audience to a very high standard | Presentation material sufficientlyengages the audience to an exceptionalstandard |
Level of audience engagement (2.5 pts) | Fails to engageaudience | Sufficiently engages audience | Sufficiently engagesaudience to an above average standard | Sufficiently engages audience to a veryhigh standard | Sufficiently engages audience to an exceptional standard |
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