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MSc Management Essentials

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MSc Management

Management Essentials

Coursework Assessment Brief

Student Guidelines

Submission mode: Turnitin online access

1.     General Assessment Guidance

  • Your summative assessment for this module is made up of this Coursework submission which accounts for 100% of the marks.
  • Please note late submissions will not be marked.
  • You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted.
  • For coursework, the submission word limit is 5000 words. You must comply with the word count guidelines. You may submit LESS than 5000 words but not more.
  • Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the marking process.
  • A total of 100 marks are available for this module assessment, and you are required to achieve minimum 50% to pass this module.
  • You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism.
  • You can find further information on Harvard Referencing in the online library on the Hub (Found via Help&Support). You can use the following link to access this information: http://bpp.libguides.com/Home/StudySupport
  • BPP University has a strict policy regarding authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which are available on HUB in the Academic registry section (Found via Help&Support).
  • You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.

2.     Assessment Brief

This module is assessed through one graded element worth 100%. You must achieve at least 50% to pass the module.

For this assignment you are required to critically evaluate current management practice at Netflix. Likewise to determine whether it’s employee culture, values and preferred style of management practice is likely to attract and retain the top global talent that is key to its continued success as the world’s largest entertainment/media company.

The Fangirly Diary of a Geek Girl: Netflix World ...

This Photo by Unknown Author is licensed under CC

Detailed information and learning resources relating to the case study and the specific management competence being studied is provided within each topic.

You are also expected to carry out a substantial amount of individual research to strengthen your understanding of the business context and the preferred style of management practice.

BUSINESS REPORT: A CRITICAL EVALUATION OF MANAGEMENT PRACTICE AT NETFLIX

You are required to produce a business report based on a critical evaluation of current management practice at Netflix.

You will need to use your knowledge of the management competencies (ie: evidence-based theories and concepts) covered in this module and demonstrate your ability to apply these to the Netflix’s current business context.

Your report should be based on the following tasks:

·         Brief Introduction (6 Marks)

Provide a brief definition of good management practice, an overview of the purpose of your business report and an indication of the contents.

·         Task 1 – Management Practice at Netflix (15 Marks)

Identify Netflix’s Mission; Values and preferred style of management practice and critically assess the extent to which all three of these elements are aligned.

Support your arguments with reference to appropriate academic literature, case study materials and your independent research.

·         Task 2 – Key Business Challenge for Netflix (15 Marks)

Reflect on the ‘Battle of the Streaming Giants’ contained within the case study materials. How will the following management competencies and the manner in which management is practiced at Netflix enable it’s managers to deal with this challenge.

  1. Managing Yourself- Creativity
    1. Managing Yourself- Decision-Making

Support your arguments with reference to appropriate academic literature, case study materials and your independent research.

·         Task 3 – The Potential Impact of Netflix Managers’ Emotional Intelligence on Employee Engagement and Organisational Performance (15Marks)

Critically evaluate the potential impact of Netflix Managers’ Emotional Intelligence in promoting high levels of employee engagement and organisational performance.

Support your arguments with reference to appropriate academic literature, case study materials and your independent research.

·         Task 4 – The Alignment of Netflix Values and Management Practice (35 Marks)

Review Netflix’s ‘Real Values” and critically assess the extent to which they reflect the following management competencies:

  1. Managing Yourself – Resilience
  2. Managing Relationships – Stakeholders
  3. Managing Relationships – Conflict and Negotiation
  4. Managing Teams – Teamwork

Support your arguments with reference to appropriate academic literature, case study materials and your independent research.

·         Conclusion (6 Marks)

Provide a brief conclusion expressing your view as to whether Netflix’s ‘Real Values’ and its preferred style of management practice is likely to attract and retain top global talent within the entertainment media industry.

Your view should be based on the extent to which Netflix’s ‘Real Values’ are likely to appeal potential employees from diverse backgrounds in the entertainment and media industry.

·         Presentation and Structure (8 Marks)

Your report structure should include the following sections:

  • Cover page (BPP University Administration Cover Sheet)
    • Table of Contents
    • List of Abbreviations (if appropriate)

o    Introduction

  • Task 1:

o    Task 2:

  • Task 3:

o    Task 4:

  • Conclusion
    • References
    • Appendix (if appropriate)

Word count: 5000 words

Word count – only applies to the main body (shown in bold); i.e., cover page, table of content, list of abbreviations, references, assessment self-evaluation and appendix are not part of the 5000-word count.

Please submit the self-evaluation of your submission as an Appendix.

If you have any further questions about this coursework assignment, please contact the module leader or your tutor.

BPP Coursework Cover Sheet

Please use the table below as your cover sheet for the 1st page of the submission. The sheet should be before the cover/title page of your submission.

ProgrammeMSc Management
Module nameManagement Essentials
Schedule Term 
Student Reference Number (SRN) 
    Report/Assignment TitleA Critical Evaluation of Current Management Practice at Netflix
Date of Submission (Please attach the confirmation of any extension received) 
 
 
  Declaration of Original Work:   I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my original work, researched, undertaken, completed and submitted in accordance with the requirements of BPP School of Business and Technology. The word count, excluding contents table, bibliography and appendices, is words. Student Reference Number:                                                                        Date:
By submitting this coursework, you agree to all rules and regulations of BPP regarding assessments and awards for programmes. Please note, submission is your declaration you are fit to sit. BPP University reserves the right to use all submitted work for educational purposes and may request that work be published for a wider audience. BPP School of Business and Technology

3.     Student Marking Guide (Student Self-Evaluation)

Highlight in the rubric what level you believe you have met each task (fail, pass, merit, distinction)
  Assignment task   Distinction (70 – 100%)  Merit (60 – 69%)  Pass (50 – 59%)  Fail (0 – 49%)Explain why you feel you have met the task to the level you indicate (word count here is not part of maximum word submission)
    Task 1:   Identify Netflix’s Mission; Values and preferred style of management practice and critically assess the extent to which all three of these elements are aligned.   Support your arguments with reference to appropriate academic literature, case study materials and your independent research.     Very clear identification of the organisation’s Mission; Values and preferred style of management practice.   Highly credible references and/or sources used to back up information provided.   Very clear identification of the extent to which the student believes that the organisation’s Mission; Values and preferred management practice are aligned evidenced with very clear examples.   Student is clearly using the evidence- based theories and concepts presented in the module and is applying them to the case study.   Discussion is supported by strong evidence from academic literature; aspects of the case study provided on the Hub and/or the student’s independent research.    Clear identification of the organisation’s Mission; Values and preferred style of management practice.   Appropriate references and/or sources used to back up information provided.   Clear identification of the extent to which the student believes that the organisation’s Mission; Values and preferred management practice are aligned evidenced with clear examples.   Student is using the evidence-based theories and concepts presented in the module and is applying them to the case study.   Discussion is supported by evidence from academic literature; aspects of the case study provided on the Hub and/or the student’s independent research.    Adequate identification of the organisation’s Mission; Values and preferred style of management practice.   Adequate references and/or sources used to back up information provided.   Some identification of the extent to which the student believes that the organisation’s Mission; Values and preferred management practice are aligned evidenced with adequate examples.   Student has made some attempt to use the evidence-based theories and concepts presented in the module and apply them to the case study.   Discussion is supported by some evidence from academic literature; some aspects of the case study provided on the Hub and/or an element of the student’s independent research.    Limited or no identification of the organisation’s Mission; Values and preferred style of management practice.   Limited or no references and/or sources used to back up information provided.   Limited or no identification of the extent to which the student believes that organisation’s Mission; Values and preferred management practice are aligned evidenced with examples.   Student has made little or no attempt to use the evidence-based theories and concepts presented in the module and apply them to the case study.   Discussion is not supported by evidence from academic literature; aspects of the case study provided on the Hub and/or the student’s independent research. 
    Task 2:   Reflect on the ‘Battle of the    Streaming  Giants’ contained within the case study              materials.                How could                 the                following management competencies and the manner         in                 which management is practiced at Netflix enable it’s managers to deal with this challenge.   Managing Yourself Creativity   Managing Yourself Decision-Making   Support your arguments with reference to appropriate academic literature, case study materials and your independent research.     Very clear understanding of the business challenges that the organisation is facing.   Highly credible references and/or sources used to back up the business challenge.   Student is clearly using the evidence- based theories and concepts presented in the module to argue how management competencies such as creativity and decision making will enable the organisation’s managers to deal with the business challenge.   Discussion is supported by strong evidence from academic literature; aspects of the case study provided on the Hub and/or the student’s independent research.    Clear understanding of the business challenges that the organisation is facing.   Appropriate references and/or sources used to back up the business challenge.   Student is using the evidence-based theories and concepts presented in the module to argue how management competencies such as creativity and decision making will enable the organisation’s managers to deal with the business challenge.   Discussion is supported by evidence from academic literature; aspects of the case study provided on the Hub and/or the student’s independent research.    Adequate understanding of the business challenges that the organisation is facing.   Adequate references and/or sources used to back up the business challenge.   Student has made some attempt to use the evidence-based theories and concepts presented in the module to argue how management competencies such as creativity and decision making will enable the organisation’s managers to deal with the business challenge.   Discussion is supported by some evidence from academic literature; aspects of the case study provided on the Hub and/or the student’s independent research.    Limited or no understanding of the business challenges that the organisation is facing.   Limited or no references and/or sources used to back up the business challenges   Student has made limited or no attempt to use the evidence-based theories and concepts presented in the module to argue how management competencies such as creativity and decision making will enable the organisation’s managers to deal with the business challenge.   Discussion is not supported by some evidence from academic literature; aspects of the case study provided on the Hub and/or the student’s independent research. 
  Task 3:   Critically evaluate the potential impact of Netflix                          Managers’ Emotional Intelligence in promoting high levels of employee engagement and                  organisational performance.   Support your arguments with reference to appropriate academic literature, case study materials and your independent research.       Well considered critical evaluation of the extent to which the organisation’s managers’ emotional intelligence can promote high levels of employee engagement and organisational performance.   Very clear recognition of the potential positive impact of emotional intelligence on management practice as well the potential negative impact of a lack of emotional intelligence.   Highly credible references and/or sources used to provide justification for the student’s line of argument.   Very clear use of the evidence-based theories and concepts presented in the module to argue the extent to which they believe emotional intelligence is key to achieve high levels of employee engagement and organisational performance within the organisation’s current business context.   Discussion is supported by strong evidence from academic literature; aspects of the case study provided on the Hub and/or the student’s independent research.      Good critical evaluation of the extent to which the organisation’s managers’ emotional intelligence can promote high levels of employee engagement and organisational performance.   Clear recognition of the potential positive impact of emotional intelligence on management practice as well the potential negative impact of a lack of emotional intelligence.   Credible references and/or sources used to provide justification for the student’s line of argument.   Clear use of the evidence-based theories and concepts presented in the module to argue the extent to which they believe emotional intelligence is key to achieve high levels of employee engagement and organisational performance within the organisation’s current business context.   Discussion is supported by evidence from academic literature; aspects of the case study provided on the Hub and/or the student’s independent research.      Adequate critical evaluation of the extent to which the organisation’s managers’ emotional intelligence can promote high levels of employee engagement and organisational performance.   Some recognition of the potential positive impact of emotional intelligence on management practice as well the potential negative impact of a lack of emotional intelligence.   Some references and/or sources used to provide justification for the student’s line of argument.   Some use of the evidence-based theories and concepts presented in the module to argue the extent to which they believe emotional intelligence is key to achieve high levels of employee engagement and organisational performance within the organisation’s current business context.   Discussion is supported by some evidence from academic literature; aspects of the case study provided on the Hub and/or the student’s independent research.      Limited or no critical evaluation of the extent to which the organisation’s                                    managers’ emotional intelligence can promote high levels of employee engagement and organisational performance.   Limited or no recognition of the potential positive impact of emotional intelligence on management practice as well the potential negative impact of a lack of emotional intelligence.   Limited or no references and/or sources used to provide justification for the student’s line of argument.   Limited or no use of the evidence- based theories and concepts presented in the module to argue the extent to which they believe emotional intelligence is key to achieve high levels of employee engagement and organisational performance             within                                           the organisation’s current business context.   Discussion is not supported by evidence or very limited evidence from academic literature; aspects of the case study provided on the Hub and/or the student’s independent research. 
Task 4:   Review Netflix’s ‘Real Values” and critically assess the extent to which they reflect the following management competencies:   Managing Yourself Resilience   Managing Relationships Stakeholders   Managing Relationships Conflict and Negotiation   Managing Teams Teamwork   Support your arguments with reference to appropriate academic literature, case study materials and your independent research.     Well considered critical assessment of the extent to which the organisation’s values are reflective of management competencies such as : resilience; stakeholder management; conflict management and negotiation and team management.   Very clear justification as to the student’s opinion on the extent to which they consider the organisation’s values to be reflective of the above.   Very clear use of the evidence-based theories and concepts presented in the module to argue and justify their opinion.   Discussion is supported by strong evidence from academic literature; aspects of the case study provided on the Hub and/or the student’s independent research.    Good critical assessment of the extent to which the organisation’s values are reflective of management competencies such as :               resilience;                stakeholder management; conflict management and negotiation and team management.   Clear justification as to the student’s opinion on the extent to which they consider the organisation’s values to be reflective of the above.   Clear use of the evidence-based theories and concepts presented in the module to argue and justify their opinion.   Discussion is supported by evidence from academic literature; aspects of the case study provided on the Hub and/or the student’s independent research.    Adequate critical assessment of the extent to which the organisation’s values are reflective of management competencies such as :               resilience;                stakeholder management; conflict management and negotiation and team management.   Some justification as to the student’s opinion on the extent to which they consider the organisation’s values to be reflective of the above.   Some use of the evidence-based theories and concepts presented in the module to argue and justify their opinion.   Discussion is supported by some evidence from academic literature; aspects of the case study provided on the Hub and/or the student’s independent research.    Limited or no critical assessment of the extent to which the organisation’s values are reflective of management competencies such as : resilience; stakeholder management; conflict management and negotiation and team management.   Limited or no justification as to the student’s opinion on the extent to which they consider the organisation’s values to be reflective of the above.   Limited or no use of the evidence- based theories and concepts presented in the module to argue and justify their opinion.   Discussion is not supported or supported by very limited evidence from academic literature; aspects of the case study provided on the Hub and/or the student’s independent research. 
  Conclusion:   Provide a brief conclusion expressing your view as to whether Netflix’s ‘Real Values’ and its preferred management practice is likely to attract and retain top global talent within the entertainment media industry. Your view should be based on the extent to which Netflix’s ‘Real Values’ are likely to appeal                potential employees with diverse backgrounds in the entertainment and media industry.   Well considered conclusion expressing the student’s view as to whether the organisation’s values and its preferred management practice is likely to attract and retain top global talent.   Very clear argument of the extent to which the student believes that the organisation’s values are likely to appeal to potential employees with very clear consideration of diverse groups.   Very clear explanation of why or why not this is the case backed up with very clear evidence from one or more credible sources.  Good conclusion expressing the student’s view as to whether the organisation’s values and its preferred management practice is likely to attract and retain top global talent.   Clear argument of the extent to which the student believes that the organisation’s values are likely to appeal to potential employees with clear consideration of diverse groups.   Clear explanation of why or why not this is the case backed up with very clear evidence from one or more credible sources.  Adequate conclusion expressing the student’s view as to whether the organisation’s values and its preferred management practice is likely to attract and retain top global talent.   Some argument of the extent to which the student believes that the organisation’s values are likely to appeal to potential employees with clear consideration of diverse groups.   Some explanation of why or why not this is the case backed up with very clear evidence from one or more credible sources.  Limited or no conclusion expressing the student’s view as to whether the organisation’s values and its preferred management practice is likely to attract and retain top global talent.   Limited or no argument of the extent to which the student believes that the organisation’s values are likely to appeal to potential employees with clear consideration of diverse groups.   Limited or no explanation of why or why not this is the case backed up with very clear evidence from one or more credible sources. 
    Presentation and Referencing:       Presentation Referencing     Presentation: The overall presentation of the report is highly professional. It adopts a consistent approach to headings, tables and graphs.   Referencing: All sources are cited correctly alongside an extensive set of references presented in accordance with Harvard Reference System in alphabetical order. There is very clear evidence of extensive independent reading and research.    Presentation: The overall presentation of the report is professional. It adopts a reasonably consistent approach to headings, tables and graphs.   Referencing: The majority of sources are cited correctly alongside a complete set of references presented in accordance with Harvard Reference System in alphabetical order. There is clear evidence of a broad range of independent reading and research.    Presentation: The overall presentation of the report is adequate. There are some inconsistencies in the approach to headings, tables and graphs.   Referencing: Most of the sources are cited correctly alongside an adequate set of references presented in accordance with Harvard Reference System in alphabetical order. There is some evidence of independent reading and research.    Presentation: The overall presentation of the report is inadequate. There are a large number of inconsistencies in the approach to headings, tables and graphs.   Referencing: Many of the sources are cited incorrectly alongside inappropriate references. Many are irrelevant; incorrectly formatted of given the appearance that they have simply been copied from another source without having been accessed by the student. 
  • Appendix A – General Grading Criteria (Level 7)
CriteriaPass GradesReferral/Fail Grades
High Distinction 85-100%Distinction 70-84%Merit 60-69%Pass 50-59%Referral/Fail 30-49%Referral/Low Fail 0-29%
The work displays:The work displays:The work displays:The work displays:The work displays:The work displays:
Knowledge & Understanding Systematic UnderstandingEmerging Thought(a) Strong evidence of a comprehensive and systematic understanding of an extensive range of appropriate issues, concepts, theories and research(a) Clear evidence of a comprehensive and systematic understanding of a considerable variety of issues, concepts, theories and research(a) Clear evidence of a comprehensive and systematic understanding of all major – and some minor – issues, concepts, theories and research(a) Evidence of a systematic understanding, which may contain some gaps, of all major – and some minor – issues, concepts, theories and research(a) Evidence of an understanding of an appropriate range of issues, concepts, theories and research but has significant gaps or misunderstandings.(a) Evidence of a limited understanding of issues, concepts, theories and research either major and/or minor.
(b) Sustained excellence in the application of thoughts and practices at the forefront of the discipline(b) Precise and well- judged application of thoughts and practices at the forefront of the discipline(b) Some clear evidence of the application of thoughts and practices at the forefront of the discipline(b) Clear evidence of an understanding of thoughts and practices at the forefront of the discipline.(b) Unclear or imprecise understanding of thoughts and practices at the forefront of the discipline.(b) Significant gaps in the understanding of the debates at the forefront of the discipline.
Argument Analysis, Synthesis & EvaluationNumerical AnalysisArgumentationIndependent Research(a) Consistently precise, accurate and reasoned analysis, synthesis and/or evaluation; addressing issues with insight or originality(a) Consistently precise, accurate and reasoned analysis, synthesis and/or evaluation addressing all issues, some with creativity(a) Precision, accuracy and clear reasoning throughout the analysis, synthesis and/or evaluation addressing all issues appropriately(a) Broad levels of precision, accuracy and reasoning in analysis, synthesis and/or evaluation, and addresses all key issues(a) Errors which affect the consistency of the analysis, synthesis or evaluation and/or key gaps in the issues addressed(a) A lack of precision, accuracy or reasoning in analysis, synthesis or evaluation with significant gaps in the issues addressed
(b) Numeric analysis that is complete and free from errors with(b) Numeric analysis that is complete and mostly free from errors(b) Numeric analysis that is complete and mostly free from errors(b) Numeric analysis that is mostly complete and free(b) Numeric analysis that is mostly complete but contains(b) Numeric analysis that is incomplete or contains errors which
 application of methods that may be insightful or originalwith fluent and appropriate application of methods.with relevant and effective application of methods.from significant or critical errors with appropriate application of methods.errors with significant effect, or methods that are applied inappropriatelyhave critical effect, or methods that are applied inappropriately
(c) Extremely strong and consistent argument making a convincing whole with evidence of originality. Impressive dexterity in the use of information gathered to support the argument.(c) Extremely strong and consistent argument that convincingly addresses issues including uncertainties and conflicts. Excellent use of information gathered which to support and further the argument(c) Evidence of an argument that is generally convincing with a good internal consistency and addresses most issues. Very good use of information gathered to support the argument.(c) Evidence of an overall convincing argument but may have weaknesses, gaps or inconsistencies. Clear use of information gathered but may have some weaknesses in the integration into the argument.(c) Evidence of a consistent argument but may have weaknesses, significant gaps or be unconvincing. Clear use of information gathered but may not be sufficient to sustain the argument.(c) Lack of consistency or structure in the argument. Serious weaknesses in the integration of evidence and/or no awareness of the limitations or weaknesses of the research.
Argument (continued)   (d) Independent Research(d) Evidence of an innovative or original use of extensive personal research which has been thoroughly critically evaluated both conceptually and methodologically(d) Substantial research and evidence of an innovative use of a wide range of personal research with clear and consistent critical evaluation both conceptually and methodologically(d) Clear evidence of considerable personal research and the use of a diverse range of appropriate sources but may contain problems with consistency in the conceptual and methodological critical evaluation(d) Appropriate use of a wide range of personal research which is critically evaluated for key conceptual and methodological issues although this may not be consistent throughout(d) Evidence of a range of personal research but evidence of methodological or conceptual evaluation may be limited, inconsistent or inappropriate(d) Over reliance on very restricted range of personal or secondary research much of which may not be evaluated and may not be directly related to the question or area
Presentation StructureReferencingUse of Language(a) Excellent structure and presentation(a) Excellent structure and presentation(a) Good structure and presentation(a) Adequate structure and presentation(a) Adequate structure and presentation(a) Poor structure and presentation
(b) Precise, full and appropriate references and notes.(b) Precise, full and appropriate references and notes.(b) Full and appropriate references and notes with minor or insignificant errors(b) Good references and notes with minor or insignificant errors or omissions(b) Competent references and notes but may contain inconsistencies, errors or omissions(b) Poor references and notes with multiple inconsistencies, errors or omissions
(c) Subtle use of language expressing highly nuanced thought with clarity and precision to a level appropriate for submission for publication.(c) Precise use of language expressing complex thought with clarity, accuracy and precision which furthers and enhances the argument(c) Clear and precise use of language allowing a complex argument to be easily understood and followed(c) Generally clear use of language sufficient for arguments to be readily understood and followed(c) Generally understandable use of language but significant errors in expression affecting overall clarity(c) Serious errors in the use of language which makes meaning unclear or imprecise

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