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MRKT20052 Assessment CQU

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MRKT20052 Marketing Management and Digital Communications

 1 | Portfolio Articles Analysis (20%)

Due Date

Return Date

No return date specified.

Conditions

No Conditions

Task Description

For this assessment, each student will analyse two news articles for tutorial discussion and submission on two separate weeks (3 & 5). Students are required to choose news articles that focuses on one of the United Nations Sustainable Development Goals (UNSDGs) and write marketing implications of the news. The first two tutorial weeks are designed to discuss how to analyse the sample news articles that focuses on UNSDGs. Specific questions that students need to answer include: (1) Which of the UNSDGs does the new article relate to?; (2) Who are the important stakeholders?; (3) What potential marketing issues can be identified from the article?; (4) How would you respond to these issues and why? For the last question students are required to include minimum of 5 references for each submission. This is an individual assessment with a maximum word limit of 1000 for each article analysis.

MRKT20052 Marketing Management and Digital Communications
MRKT20052 Marketing Management and Digital Communications

Only references used in text should be included in your reference list. The references should consist of published academic and research papers and textbooks in the write-up to support key points. Ensure that your references are relevant to the issues discussed. Referencing should follow the APA style.

Each article analysis submission is worth 10% equating to a total of 20% of the mark for the unit. Tutorial class activities in weeks 1 and 2 are designed to assist students in preparing for 1a assessment (due on Friday, week 3) and 1b assessment (due on Thursday, week 5). 

Tutors will take note of the participants in class. Distance/online/flex students will discuss their analysis of articles 1a and 1b in the allocated Moodle discussion forum in weeks 3 and 5, respectively.

Any assessment with a ‘Turnitin’ score of more than 25% will be checked by the marker and unit coordinator for potential plagiarism issues although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment could be forwarded to an appropriate office/authority.

 2 | Marketing Audit (40%)

Due Date

Friday (22-May-2020) 11:45 PM AEST

Return Date

Friday (05-Jun-2020)

Conditions

No Conditions

Task Description

Assessment 2 requires students to work in groups of up to three students on a selected company from the pre-determined list (see the assessment 2 guideline in Moodle for the company list) in order to prepare a comprehensive marketing audit. The aim of this assessment is to conduct a systematic, comprehensive and objective analysis of the marketing activities undertaken by the chosen company. In addition, you are also required to provide at least three (3) recommendations for the company. The marketing audit should be 3000 words (maximum) in length excluding the executive summary, table of contents, tables, charts/graphs, the reference list and appendices. The written component is worth 30%.

The groups are required to present major parts of the report (see the assessment 2 guideline in Moodle for details) in weeks 10 & 11 tutorial classes. Online students will present via zoom in weeks 10 and 11 (days and times will be announced later). Each presentation should not be more than 5-minutes with a maximum of 5 slides (excluding the title slide). The presentation is worth 10%.

Your assessment should show an application of relevant marketing concepts, theories, and analytic tools learnt in the unit. The mark for this assessment will depend primarily on presenting appropriate and supporting evidence and also, on the ability to critically write and present the marketing audit report. You are strongly encouraged to use the Academic Learning Centre (ALC) facilities to assist you in preparing professional report and presentation.

This is a group assessment (maximum 3 group members). Students will need to self-select the groups in Moodle. Tutors will provide additional information about forming groups in the tutorial classes. Please note that once you have self-selected to be part of a group, you are not allowed to change groups (i.e. join another group) without prior permission from the teaching team (i.e. unit coordinators and/or campus lecturers).

Changing groups without informing the teaching team members can result in substantial delay and erroneous mark allocation to group members. A penalty of 10% will be applied to students who change groups without notifying the teaching team. This is inline with the Assessment Policy and Procedure 4.11 section f) which clearly states assessment specifications (maximum length, presentation format, etc.) and any penalties for not complying with the specifications.

Both the marketing audit (in .doc or .docx format) and the associated PowerPoint slides (in .ppt or .pptx) will need to be uploaded in Moodle under the “Assessment 2” submission link by the due date.

Any assessment with a ‘Turnitin’ score of more than 25% will be checked by the marker and unit coordinator for potential plagiarism issues although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment could be forwarded to an appropriate office/authority.

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