Assessment Task Due Date % ILOs Assessed Assessment Task 2 Class presentation based on a case study Week 9 25% A,C and D Submission Details To be undertaken in tutorial in week 9 Grading Criteria and Feedback See rubric below Description of Task Students will analyse selected case studies available on the moodle and work individually for this task. Presentations are limited to 8-10 minutes. Students need to provide a brief background of the HBR marketing management case and include discussions about–what particular aspect (and problem) of marketing are they going to address in this case. Outline and demonstrate the key discussion points or sections with specific headings/sub-headings that you will address in this case including your work plan.
Students need to read the HBR Case studies for class presentations: (the cases are available on moodle).
1. Burger King: Developing a Marketing Mix for Growth.
Rubric: Assessment Task 2: Case Study (Class Presentations)
The following table is included to help in your understanding of what the Lecturer is looking for when assessing the presentation; it suggests factors or qualities they look for to determine the levels of understanding and performance being demonstrated, and to differentiate between the various grades.
| Rating Descriptions | Fail: N (0% – 49%) | Beginning: D (50% – 59%) | Developing: C (60% – 69%) | Accomplishe d: B (70% – 79%) | Exemplary: A (80% – 100%) |
| Rating values | 0 or 1 | 2 | 3 | 4 | 5 |
| Content Clear explanation and coverage of strategic marketing theory and integration of knowledge for analysis. 5 Marks | Little to no demonstration of learning of subject concepts. Confusion about important concepts. | The response does not demonstrate that the team has fully understood and applied concepts learned in subject. | The response demonstrates that the team, to a certain extent, understand and have explained relevant concepts learned in subject. | The response demonstrates that the team, for the most part, understands and has explained relevant concepts learned in the course and have reflected theory in practice. | The response demonstrate s that the team fully understands and has explained relevant concepts learned in the course. Concepts are integrated into the presenter’ insights. |
| Problem Definition Appropriate problem definition and analysis of the market situation 5 Marks | No evidence or focus on the problem definition and market situation. | Little evidence or focus on the problem definition and market situation. | Some focus on problem definition and market situation. | Good focus on problem definition and market situation. | Very good focus in on problem definition and market situation. |
| Creativity/Delivery Original material used; use of the unexpected; the audience’s attention s captured 5 marks | No use of original material; No use of the unexpected; Audience’s attention not captured | Limited use of original material; little use of the unexpected ; Limited capture of the audience’s attention | Some use of original material; some use of the unexpected; capture audience’s attention at times | Good use of original material; use of the unexpected to capture audience’s attention | Very original presentation of material; uses the unexpected to full advantage; fully captures audience’s attention |
| Presentation skills A polished presentation with consistent delivery that comes across as positive enthusiastic and confident. 3 marks | Inaudible or too loud; poor eye contact; inconsistent delivery, delivery too slow/fast; speakers uninterested or used monotone | Some mumbling; little eye contact; uneven rate; inconsistent ; little or no expression | Some enthusiasm evident however a presentation with inconsistencies and unpolished effect | Clear articulation but inconsistent and not a polished overall presentation | Consistent, Poised, clear articulation; proper volume; steady rate; good posture and eye contact; enthusiasm; confidence |
| Audience response Audience fully engaged and their attention kept throughout 2 marks | Incoherent; audience lost interest and could not determine the point of the presentation | Little engagement with the audience; went off topic and/or lost the audience; mostly presented facts with little or no imagination | Some engagement with the audience although not maintained throughout | Audience involved in the presentation; held the audience’s attention throughout | Full engagement with the audience and maintained throughout |