MGT2421 Principles of Innovation and Entrepreneurship
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Assignment 2 (2,000 word assignment): Please answer both parts of the question (a and b):
- Imagine you are a senior manager in an organisation seeking to innovate: a) What policies/ tools/techniques might you employ to help your employees be more creative? b) What factors might inhibit or prevent their creativity and the impact this would have on the organisation?
Material covered in: Weeks 3, 4 & 5, Lectures 3, 4 and 5.
- Bessant, J. & Tidd, J. (2015) Innovation and entrepreneurship, Wiley, 3rd edition: Chapter 5: ‘Entrepreneurial creativity’.
- Six thinking hats: http://www.debonogroup.com/six_thinking_hats.php
- Mind mapping: https://www.mindmapping.com/
- 5 whys: Getting to the root of a problem quickly: https://www.mindtools.com/pages/article/newTMC_5W.htm