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MGMT20132 Innovation and Sustainable Business Development

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MGMT20132 Innovation and Sustainable Business Development

Assessment Tasks
1 Individual report: Innovation strategy
Assessment Type
Written Assessment
Task Description
This assessment must be completed by students individually. The assessment is designed for students to develop
understanding of the close links between the business environment, business innovation strategy, business capabilities
and business value creation. The assessment involves writing a 2000 word innovation strategy report in response to a
real case. Assessment details and guidance will be provided on the unit website in Moodle and in class. You will have the
opportunity to and are encouraged to discuss and workshop your assessment ideas in class before you complete and
submit the assessment.
Assessment Due Date
Week 7 Thursday (2 May 2019) 5:00 pm AEST
Return Date to Students
Results and feedback will be made available on the unit website within 2 weeks.
Weighting
50%
Assessment Criteria
Your report will be assessed according to the following criteria.
Your report must demonstrate:
1. Thorough understanding of relevant innovation management concepts, principles, theories, tools and models in
regards to the assessment tasks. 60%
2. Appropriate and well structured, concise and clear expression of innovation management arguments. 10%
3. Clear flow of thought throughout the report with a clear and succinct purpose described in the introduction and a
clear and succinct conclusion. 10%
4. Critical review skills and integration of relevant academic and profession literature. A minimum of five (5)
academic journal articles must be used. 10%
5. Appropriate in text referencing and reference list. Adherence to CQUniversity APA Reference Style. 5%
6. Clarity of expression, grammar and spelling. Appropriate report format within (±10%) of the word limit: 2000
words. 5%
Referencing Style
American Psychological Association (APA)
Submission
Online
Learning Outcomes Assessed
discuss the range of innovation strategies and paths available to ensure future sustainability and viability of a
business or organisation;
critically analyse information that provides insight into innovation and business development processes;
develop and evaluate innovative solutions to improve the sustainability and viability of a business or
organisation;
critically evaluate one’s own personal capabilities and the resources available to implement innovation and
business development projects; and
effectively communicate commercially, socially viable and ethical innovation systems and business proposals for
businesses and organisations.
Graduate Attributes
Knowledge
Communication
Cognitive, technical and creative skills
Research
Self-management
Ethical and Professional Responsibility
2 Group report and group presentation: The business case
Assessment Type
Written Assessment
Task Description
This assessment must be completed by student groups. The assessment is designed for students to develop and pitch a
business case in a real-world setting. The business case must be for an innovation of your choice within a specific
organisation. The assessment involves writing a 2000 word group business case report and pitching the report’s main
arguments and its content at a group presentation session in class (on-campus students) or video presentation (distance
students). The presentation should be of roughly 12 minutes duration (depending on student numbers). Assessment
details and guidance will be provided on the unit website in Moodle and in class.
Students must be networking to form the groups. Students are required to self-select into and form groups of 3 to 4
students, maximum of 5 students. On-campus students confirm groups with the assigned lecturer. Distance students
confirm groups via email with the unit coordinator. This group forming activity must be completed by students in week 6
as you will be working on the business case with your group in class from week 6. You are encouraged to discuss your
assessment ideas in class workshops before you complete and submit the assessment.
To obtain marks for assessment 2, students must actively contribute to and participate in the creation of the group’s
report and actively contribute to and participate in the presentation of their group’s report.
Assessment Due Date
Week 12 Thursday (6 Jun 2019) 5:00 pm AEST
Return Date to Students
Results and feedback will be made available on the unit website on certification of grades day Friday 12 July 2019.
Weighting
50%
Assessment Criteria
Your report will be assessed according to the following criteria.
Your group report must demonstrate:
1. Logical and persuasive articulation of: the problem to be solved; problem insight; portfolio of generated solution
ideas; solution selection analysis; value proposition benefits; business model description; value proposition
delivery; financial value capture and strategic fit. 28%
2. Logical and persuasive argumentation in regards to how uncertainty related to customer desirability; technical
feasibility; and financial viability is addressed. 8%
3. Clear flow of thought throughout the report with: a convincing executive summary; clear and succinct purpose
described in the introduction; and a clear and succinct conclusion. 6%
4. Balanced teamwork as documented in the report appendices: team formation; team charter development; team
role allocation; and meeting attendance. 6%
5. Critical review skills and integration of relevant academic and profession literature. A minimum of ten (10)
academic references must be used. Appropriate in text referencing and reference list. Adherence to CQUniversity
APA reference style. 6%
6. Clarity of expression, grammar and spelling. Appropriate report format within (±10%) of the word limit: 2000
words. 6%
Your group presentation must demonstrate:
1. Persuasive articulation of the two minute business case ‘pitch’. 8%
2. Logical and persuasive presentation of: the problem to be solved; problem insight; portfolio of generated solution
ideas; solution selection analysis; value proposition benefits; business model description; value proposition
delivery; financial value capture and strategic fit. 20%
3. Convincing presenter skills, presentation structure, presentation creativity and presentation quality. 6%
4. Balanced group presenter contributions, meaning all group members present ‘equally’. 6%
Referencing Style
American Psychological Association (APA)
Submission
Online Group
Learning Outcomes Assessed
discuss the range of innovation strategies and paths available to ensure future sustainability and viability of a
business or organisation;
critically analyse information that provides insight into innovation and business development processes;
develop and evaluate innovative solutions to improve the sustainability and viability of a business or
organisation;
recommend practical innovation systems and programs which foster and commercialise innovative solutions for
organisations;
critically evaluate one’s own personal capabilities and the resources available to implement innovation and
business development projects; and
effectively communicate commercially, socially viable and ethical innovation systems and business proposals for
businesses and organisations.
Graduate Attributes
Knowledge
Communication
Cognitive, technical and creative skills
Research
Self-management
Ethical and Professional Responsibility
Leadership

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