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MBA501-Dynamic Strategy and Disruptive Innovation

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Assessment 3 Information

Subject Code:MBA501
Subject Name:Dynamic Strategy and Disruptive Innovation
Assessment TitleVideo Project
Assessment Type: Length:Individual, video recording 10 minutes (no more)
Weighting:30%
Total Marks: Submission:100 Online
Due Date:Week 13

Your task

Individually, you are required to complete a comprehensive analysis of Unilever – Division Homecare (https://www.unilever.com) in the context of disruptive innovation (workshop 09), corporate entrepreneurship (workshop 10), and strategic leadership (workshops 11 and 12). Based on the analysis, you must develop recommendations for this company.

Assessment Description

This assessment focuses on strategies firms could adopt to face the challenges coming from disruptive innovators and how firms can become disruptors. You must explore different types of potential disruptors and disruptive ideas emerging in the company’s industry that may impact Unilever. You should analyse and recommend strategic entrepreneurship and corporate venturing related initiatives that would encourage innovation at this firm. Finally, you should review the CEO’s approach, behaviour, and actions in the context of strategic leadership related concepts discussed during the subject.

Assessment Instructions

A.      Disruptive Innovation

You need to identify trends and potential disruptors/disruptive ideas that can challenge Unilever. You must draw on disruptive innovation theory to justify your points. You can also identify incremental innovations that can challenge Unilever’s Division Homecare. Please refer to workshop 09 content to complete this section.

B.   Corporate Entrepreneurship

Identify issues that seem to stifle innovation at Unilever’s Division Homecare. You must recommend strategic entrepreneurship and corporate venturing related initiatives Unilever’s Division Home Care can adopt to enhance corporate innovation and motivation among employees. Your recommendations should allow the company to effectively face potential disruptors and/or become an industry disruptor in its own right. Be sure to engage scholarly views on strategic entrepreneurship and corporate venturing to support your points. Please refer to workshop 10 content to complete this section.

  • C.    Strategic Leadership

Review the Unilever’s Division Home Care CEO’s actions and behaviour in the context of strategic leadership actions discussed in workshop 11. Identify the leadership actions that strengthen the strategic direction of the firm. Provide recommendations to the CEO on strategic leadership aspects that he can improve. Essential to incorporate strategic leadership related literature into the discussion. Please note, that the focus is “strategic leadership,” not general leadership related concepts. You can draw on corporate leaders as examples.

In preparing for this assessment, you must note the following aspects:

  • The video recording should not exceed 10 minutes.
    • Video presentation instructions:
      • A PowerPoint or any other visual tool such as Prezi is required.
      • Necessary to see your face clearly – video recordings without a clear view of your face will not be marked.
      • When developing the video, KBS expects MBA students to provide a professional presentation – be sure to consider the background, appearance, lighting, background noise, etc.
      • This is a presentation, not an assessment of how well you can read, so avoid reading from a text.
  • Study the attached assessment rubric carefully.
  • Watch the assignment briefing webinar conducted by the Subject Coordinator – refer to the subject welcome message from the Coordinator for the date and time.

Assessment Submission

Students are encouraged to submit their work well before the deadline to avoid technical difficulties. For students with limited experience in video-making techniques and submission, it is recommended to read the ‘Help with Kaltura video upload’ resource available to you under the assessments tab in MyKBS.

Late assignment submission penalties

Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” Policy.

Number of daysPenalty
1* – 9 days5% per day for each calendar day late deducted from the total marks available
10 – 14 days50% deducted from the total marks available.
After 14 daysAssignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s).
NoteNotwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students.

*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty

For more information, please read the full Policy via https://www.kbs.edu.au/about-us/school-policies.

Important Study Information

Academic Integrity Policy

KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.

What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties?

How can I appeal my grade?

Click here for answers to these questions: https://www.kbs.edu.au/about-us/school-policies

Time Limits for Video Assessments

Submissions that exceed the time limit will cease to be marked from the point at which that limit is exceeded.

Study Assistance

Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.

MBA501 Assessment 3 Marking Rubric – Video Project 40%

Marking Criteria ( /100)F (Fail) 0 – 49%P (Pass) 50 – 64%C (Credit) 65 – 74%D (Distinction) 75 – 84%HD (High Distinction) 85 -100%
Disruptive Innovation         /20 marksYou have provided inadequate or no explanation of disruptive innovation-related aspects of the case study by demonstrating inadequate or no understanding of disruptive innovation and its implications.You have provided a basic indication of disruptive innovation- related aspects of the case study company by demonstrating a basic understanding of disruptive innovation and its implications.You have provided an adequate indication of disruptive innovation- related aspects of the case study company by demonstrating a sufficient understanding of disruptive innovation and its implications.You have provided a detailed indication of disruptive innovation- related aspects of the case study company by demonstrating a sufficient understanding of disruptive innovation and its implications.You have provided a comprehensive analysis of disruptive innovation-related aspects of the case study company by demonstrating a full understanding of disruptive innovation and its implications.
Corporate Entrepreneurship         /20 marksYou have provided inadequate or no explanation of corporate entrepreneurship-related aspects of the case study by demonstrating inadequate or no understanding of corporate entrepreneurship and its implications.You have provided a basic indication of corporate entrepreneurship-related aspects of the case study company by demonstrating a basic understanding of corporate entrepreneurship and its implications.Your video provided an adequate indication of corporate entrepreneurship-related aspects of the case study company by demonstrating a sufficient understanding of corporate entrepreneurship and its implications.You have provided a detailed indication of corporate entrepreneurship-related aspects of the case study company by demonstrating a sufficient understanding of corporate entrepreneurship and its implications.You have provided a comprehensive analysis of corporate entrepreneurship- related aspects of the case study company by demonstrating an expert understanding of corporate entrepreneurship and its implications.
Strategic leadership         /20 marksYou have provided inadequate or no explanation of strategic leadership related aspects of the case study by demonstrating inadequate or no understanding of strategic leadership and its implications.You have provided a basic indication of the case study company’s strategic leadership- related aspects by demonstrating a basic understanding of strategic leadership and its implications.You have provided an adequate indication of the case study company’s strategic leadership- related aspects by demonstrating a sufficient understanding of strategic leadership and its implications.You have provided a detailed indication of the case study company’s strategic leadership- related aspects by demonstrating a sufficient understanding of strategic leadership and its implications.You have provided a comprehensive analysis of the case study company’s strategic leadership-related aspects by demonstrating a full understanding of strategic and its implications.
Use of sources/supportive evidence       /20 marksYour research lacks focus and/or you have chosen unsuitable or fictitious sources, which do not support your analysis or link to the required assessment task.You have demonstrated a basic level of research by supporting your analysis with an adequate selection of primary and/or secondary sources.You have demonstrated substantial research by supporting your analysis with a sufficient selection of primary and/or secondary sources.You have demonstrated substantial research by supporting your analysis with a comprehensive selection of both primary and secondary sources.You have demonstrated substantial and extensive research by thoroughly supporting your analysis with an expert selection and range of both primary and secondary sources.
Video Format       /10 marksThe format chosen for your video is inappropriate and/or lacks thought and consideration for the intended audience.The format chosen for your video is appropriate, but further attention to detail would improve its presentation.The format chosen for your video is appropriate, but minor changes would enhance its presentation.Your video is professionally presented and has been submitted in the appropriate format.Your video is professionally presented and suitable for the intended audience.
In-text Citations and Referencing       /10 marksNeither in-text referencing nor reference list adheres to Kaplan Harvard Referencing Style.In-text referencing or the resultant reference list adheres to Kaplan Harvard Referencing Style but with several errors.Both in-text referencing and the resultant reference list adhere to Kaplan Harvard Referencing Style but with several errors.Both in-text referencing and the resultant reference list adhere to Kaplan Harvard Referencing Style but with only occasional minor errors.Both in-text referencing and the resultant reference list adhere strictly to Kaplan Harvard Referencing Style, with no errors.
Feedback and grades will be released via MyKBS.

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