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Marketing and Business Environment

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DEGREE: Global MBA

Module: Marketing and Business Environment

Assignment Title: Marketing and Business Environment Report

Assignment Type: Individual report Word Limit: 3000 words (+/- 300)

Weighting: 100%

Issue Date: 20/09/2022

Submission Date: 16/11/2022

Feedback Date: 30/11/2022

Issued by: Flavio Andrew Santos

-Plagiarism:

When submitting work for assessment, students should be aware of the Inter Active/Canvas guidance and regulations in concerning plagiarism. All submissions should be your own, original work. Please note that you must not submit the same assignment for two different modules within your course.

You must submit an electronic copy of your work. Your submission will be electronically checked.

Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.  

Student signature:                                                 Date:

Harvard Referencing:

The Harvard Referencing System must be used. The Wikipedia, UK Essays.com or similar websites must not be used or referenced in your work.

Introduction

The assignment is based on the Marketing and Business Environment classes presented during the modules.

You are required to write a Marketing and Business Environment case or report with all the elements discussed and presented in class.

Learning Outcomes:

LO1. Critically evaluate and analyse the principles of marketing; their application and impact on creating and capturing value in a complex international environment

LO2. Synthesize and critically assess the key factors affecting contemporary marketing strategies and performance in complex international business markets, using literature, undertaking research, and advancing scholarship.

LO3. Critically analyse and appraise the impact of emerging issues on international marketing activities and propose innovative and creative solutions to these issues.

Assessment Criteria: Weighting 100% 3000 words

Tasks (All tasks are equally weighted):

Write a business plan to describe the Marketing and Business environment aspects and challenges of a company of your choice. Also, connect with the learning outcomes (LO1, LO2, LO3) of the module and the discussions in class.

You are required to follow the structure of your report on the topics:

1) Executive Summary, 2) Company Description, 3) Marketing Mix, 4) Marketing Strategy & Goals, 5) Target Markets, 6) Communications & Branding Strategy, 7) Marketing Research, 8) Competitors Strategy, 9) List of Investors, 10) Sustainability approach, 11) Challenges, 12) Conclusion, 13) References. Extra: Appendix

Tips for a Successful Report

  • Report being a maximum of 3000 words
  • Presentation is very important. Your report must be submitted via Canvas and you can use digital media if you want.
  • Use bullet points where appropriate and avoid large chunks of unbroken text.
  • Concise editing and writing style-the ability to get a message across clearly and succinctly is a key skill required in Leadership.
  • Illustrate using relevant photographs, product images, charts and graphics, and infographics, making your report as visual as possible.

GUIDANCE ON ASSESSMENT

All materials must be properly referenced under Harvard conventions. The length required is 3000 words with tasks equally weighted. The writing style should be formal academic / report writing style with in-text referencing to support your comments and observations. Originality, quality of argument and good structure are required. The case/report should demonstrate sound understanding and ability to apply knowledge and theory of Marketing and Business Environment. Additional marks being awarded for juxtaposition and insight of issues.

Grading Criteria

 Generic Criteria90 – 10080 – 8970 – 7960 – 6950 – 5940 – 4930 – 390 – 29
Level 7Knowledge of contexts, concepts, technologies and processes The extent to which knowledge is demonstrated: relevant contextual or theoretical issues are identified, defined and described historical or contemporary practices are identified, defined and described appropriate technologies, methods and processes are identified, defined and describedExceptional and remarkable critical understanding of current issues and historical contexts demonstrating knowledge at the forefront of the discipline   Exceptional and highly original understanding of techniques methods and processesExcellent and highly sophisticated critical understanding of current issues and historical contexts demonstrating knowledge at the forefront of the discipline   An excellent and highly impressive understanding of techniques, materials and processesComprehensive critical understanding of current issues and historical contexts much of which is at, or informed by, the forefront of the discipline.     Comprehensive knowledge of techniques and processes, and a critical understanding of their potential to advance scholarship in the discipline.Significant understanding of current issues and historical contexts, much of which is at, or informed by, the forefront of the discipline.     Significant knowledge of the techniques and processes applicable to understanding research and advanced scholarship in the disciplineSound understanding of knowledge of current issues and historical contexts, some of which is at, or informed by, the forefront of the discipline.       Sound knowledge of the techniques and processes applicable to research and advanced scholarship in the disciplinePassable understanding of knowledge of current issues and historical contexts, some of which is at, or informed by, the forefront of the discipline.       Acceptable knowledge of the techniques and processes applicable to research and advanced scholarship in the disciplineInsufficient understanding of knowledge of the contextual, historical or theoretical issues that inform the discipline.         Insufficient knowledge of techniques applicable to research and advanced scholarship in the discipline.Very poor demonstration of understanding of contextual, historical or theoretical issues that inform the discipline.         Very weak knowledge of technologies, methods and processes
Understanding through application of knowledge The degree to which research methods are demonstrated: relevant knowledge and information is compared, contrasted, manipulated, translated and interpreted knowledge and information is selected, analysed, synthesized and evaluated in order to generate creative ideas, solutions, arguments or hypothesesExceptional and remarkable demonstration of research methods which generate highly developed critical insights into existing knowledge   Exceptional and remarkable critical evaluation of existing knowledge leading directly to new hypotheses   Exceptional and remarkable judgements made in relation to creative practice, current ideas, arguments and hypothesesExcellent and highly sophisticated demonstration of research methods leading to impressive critical insights into existing knowledge     Excellent and highly sophisticated critical evaluation of existing knowledge working towards new hypotheses   Excellent and highly sophisticated judgements made in relation to creative practice, current ideas, arguments and hypothesesRigorous use of established methods of research combined with the ability to generate new concepts or insights into existing knowledge.     Critical evaluation of current knowledge to evaluate methodological practices and propose new hypotheses.     Carefully considered judgements on highly complex or ‘under-researched’ problems showing evidence of systematic analysis and deduction and creative processes to resolve them.Confident use of established methods of research combined with the ability to recognise new concepts using existing knowledge.       Critical evaluation of current knowledge to analyse methodological practices and propose hypotheses   Informed judgements made on highly complex research problems showing evidence of systematic analysis and deduction and creative processes to resolve themSound use of established methods of research to develop and interpret existing knowledge.       Critical evaluation of current knowledge and recognition of methodological practices.   Sound judgements made on complex research problems showing evidence of systematic analysis and deduction and creative processes to resolve them.Passable use of established methods of research to develop and interpret existing knowledge.     Evidence of critical evaluation of current knowledge and recognition of methodological practices.   Passable judgements made on complex research problems showing evidence of systematic analysis and deduction and creativeInsufficient use of existing methodologies to develop knowledge.     Inability to fully understand or interpret relevant knowledge and methodological practices.     Research problems are insufficiently complex and require mainly routine analytic and creativeInability to use and interpret existing research methodologies             Little or no ability to evaluate existing knowledge     Inability to define a research problem and to generate solutions or hypotheses through research and practice
       processes to resolve them.processes to resolve them. 
Application of technical and professional skills The degree to which: appropriate materials and media are selected, tested and utilised to realise and present ideas and solutions appropriate technologies, methods and processes are demonstrated transferable, professional skills are effectively demonstrated self management and independent learning are demonstratedExceptional and remarkable critical and evaluative skills utilised leading to highly original solutions to very complex problems   Outstanding application of advanced technical skills that fundamentally challenges current understanding and practices   Exceptional and remarkable demonstration of professionalism, self- management and independent learningExcellent and highly sophisticated critical and evaluative skills utilised leading to impressive solutions to very complex problems   Highly impressive application of advanced technical skills that challenge current understanding and practices   Excellent demonstration of professionalism, self- management and independent learningEvidence of a high level of critical and evaluative skills in order to create original solutions to a range of highly complex problems.   Application of advanced skills, techniques and processes that challenge knowledge and understanding of the discipline.   Demonstration of a very high level of professionalism, self- management and independent learningEvidence of the critical and evaluative skills necessary to construct solutions to a range of complex problems     Application of advanced skills, techniques and processes that contribute to knowledge and understanding of the discipline.   Demonstration of a competent level of professionalism, self- management and independent learningEvidence of the critical and evaluative skills necessary to identify solutions to a range of complex problems.     Application of advanced skills techniques and processes that sustain independent learning in the discipline.   Clear demonstration of professionalism, self- management and independent learningEvidence of the critical and evaluative skills necessary to identify solutions to a range of varied problems.     Application of advanced skills techniques and processes that sustain independent learning in the discipline.   Acceptable demonstration of professionalism, self- management and independent learningInability to demonstrate the critical and evaluative skills necessary to identify solutions to problems     Insufficient ability to demonstrate the skills necessary for sustained independent learning     Insufficient evidence of professional and transferable skillsVery poor ability to apply appropriate materials and media to present ideas and solutions       Very poor judgement shown in choice of methods and processes     Inability to manage self, meet deadlines, work professionally and independently