Written Business Plan
Drawing on the research and findings you compiled for Assignment 1, the objective of this major assignment is to devise, formulate and write up a comprehensive business plan for a 12 month period, to start and operate a new small business.
The main focus should be the ‘financial projections’ for your business. It is expected that students analyse and evaluatethe information content of the business plan so that their informed financial decisions are supported. Analysis and evaluation discussion of the key business plan sections, reflects the level of intellectual independence.
The following plan/report template should be used to formulate your business plan however you may include additional information relevant to your business and success strategy. Also included is a guide to the number of words appropriate for each section of the business plan.
Also note: Not all businesses are identical and likewise, not all reports will be the same. The word count provided for each section is a±rough guide only, however you must stay within the 1500-2000 max word count. A word count of 10% of max word count range is acceptable.
Template (guide) for your formal Business Plan Report:
*Notes on Financial Projections (for point 7 above):
o Start-up costs summary
o Sales/Service revenue Budget
o Schedule of ‘expected collections from customers’ budget o Schedule of ‘expected payments for purchases’ budget
o Cash budget
o Income Statement budget
o Statement of Financial Position budget (not mandatory).
o The funding source (you should assume you will require some form of debt financing for your business)
o Where debt financing (e.g. loans) is concerned also include details of:
Provide a detailed schedule/timeline of when the activities of the business are expected to be carried out. This should include the tasks required to successfully start up the business and details of any activities/tasks/events to ensure business activities and financial projections are met 12 months into operations.
Provide a summary of why you believe the business plan provides information that substantiates the viability of your proposed business.
You must correctly use the in this assessment.
Please make sure that you also use appropriate referencing for the in-text citations.
Excel spreadsheet printouts to support discussion of budgets in Part 7 ‘Financial Projections’ of the Business Plan
Academic Integrity, Plagiarism and Collusion
Plagiarism and collusion constitute extremely serious breaches of academic integrity. They are forms of cheating, and severe penalties are associated with them, including cancellation of marks for a specific assignment, for a specific unit or even exclusion from the course. If you are ever in doubt about how to properly use and cite a source of information, consult your lecturer or the Study Support website
Students are strongly recommended to check originality through Turnitin, prior to submitting the final assessment. For more information about Turnitin and how to check for originality, refer to the Deakin website information at:
Penalties for late submission Assignments conducted during the trimester submitted late without an extension being granted will not be marked. These will be held until final grading and may be taken into consideration in a pass/fail situation.
Publication of Results
Results will be published via the MAA103 DeakinSync site within 15 business days of the final submission date.
Student Rubric for Written Business Plan
GLOs 1, 3 and 4
Student rubric = 2 pages
|0-3.9 marks||4.0-4.7 marks||4.8-5.5 marks||5.6-6.3 marks||6.4-8.0 marks|
|(GLO1)||The Business||The Business||The Business||The Business||The Business|
|Discipline||demonstrates a||demonstrates an||demonstrates a||demonstrates a||demonstrates an|
|poor ability to||adequate ability||clear ability to||very clear ability||excellent ability|
|describe the||to describe the||describe the||to describe the||to describe the|
|for writing a|
|how||process, and||process, and||process, and||process, and||process, and|
|can be||Showed an||Showed an||Showed a good||Showed a very||Construction of|
|inadequate||adequate ability||understanding of||good||the required|
|ability in||in constructing||key concepts as||understanding of||financial budgets|
|making||constructing the||the financial||indicated in the||key concepts as||and recognizing|
|informed||financial budgets||budgets and||construction of||indicated in the||its use in|
|business||and recognizing||recognizing it’s||the financial||construction of||informing the|
|decisions||it’s use in||use in informing||budgets and||the financial||decision making|
|informing the||the decision||recognizing it’s||budgets and||process was|
|8 marks||decision making||making process.||use in informing||recognizing it’s||done very well.|
|process.||the decision||use in informing|
|making process||the decision|
|(GLO4)||0- 3.4 marks||3.5-4.1 mark||4.2-4.8 marks||4.9-5.5 marks||5.6-7.0 marks|
|The researched||The researched||The researched||The researched||The researched|
|Analyse and||information for the||information for the||information for||information for the||information for|
|marketing,||marketing,||the marketing,||marketing,||the marketing,|
|operational and||operational and||operational and||operational and||operational and|
|of the written||sections of the||sections of the||sections of the||sections of the|
|Use researched||business plan is||written business||written business||written business||written business|
|rarely analysed to||plan, is||plan is often||plan is||plan is|
|information to||assist in the||sometimes||analysed to assist||consistently||thoroughly|
|analyse and||financial decision||analysed to assist||in the financial||analysed to assist||analysed to|
|evaluate||making.||in the financial||decision making.||in the financial||assist in the|
|financial||The analysis,||decision making.||The analysis,||decision making.||financial decision|
|evaluation and||The analysis,||evaluation and|
|discussion of the||evaluation and||discussion of the||evaluation and||The analysis,|
|key business plan||discussion of the||key business plan||discussion of the||evaluation and|
|7 marks||sections has not||key business plan||sections||key business plan||discussion of the|
|successfully||sections slightly||moderately||sections||key business|
|supported the||supports the||supports the||consistently||plan sections|
|conclusions made.||conclusions||conclusions||business||supports the|
Research skills and use of spreadsheet
|0-2.4 marks||2.5-2.9 marks||3.0-3.4 marks||3.5-3.9 marks||4.0-5.0 marks|
|Types of||Types of||Types of||Types of||Types of|
|(sources) selected||(sources) selected||(sources) selected||(sources) selected||(sources) selected|
|has very little||has very little||relate and are||relate very well||directly relate and|
|relevance to the||relevance to the||relevant to the||and are very||are directly|
|assignment task.||assignment task.||assignment task.||relevant to the||relevant to the|
|Poor use and||Fair use and||Good use and||assignment task.||assignment task.|
|Very good use and|
|application of||application of||application of||Excellent use and|
|spreadsheets.||spreadsheets.||spreadsheets.||application of||application of|
|Overall score out||0 or more||10 or more||12 or more||14 or more||16 or more|