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ITECH 3002 Professionalism and Entrepreneurship


ITECH 3002 Professionalism and Entrepreneurship

Assignment 2 – Entrepreneurship Project


This assessment enables students to develop their report writing skills, information presentation skills, oral communication skills, video recording and editing skills, as well as an opportunity to research and plan an IT business concept.

Timelines and Expectations

Percentage Value of Task: 35% (35 marks available). Due date: Friday Week 11

Minimum time expectation: This task will take approximately 10 – 14 hours to complete.

Learning Outcomes Assessed

The following learning outcomes are assessed by completing this assessment: K3-K4, S1-S3, A1 and A2.

In particular, this assessment covers topics from weeks 7 and 8.

Assessment Details


The entrepreneurial process includes all the functions, activities and actions that are part of perceiving opportunities and creating organisations to pursue them. Bill Gates and Steve Jobsare examples of entrepreneurial leaders who drove the information technology revolution that transformed the way in which we live, work, and play (Zacharakis, Bygrave & Corbett, 2016).

Moore (1986) and Bygrave (2004) developed a four-stage model depicting the entrepreneurial process. The process begins with recognising an opportunity from a business problem and creating a business concept that articulates it. For the first steps, the entrepreneur (1) builds aconcept to solve the business challenge; (2) fashions a story that conveys the meaning of the new venture, and (3) prepares a presentation that tells the story and explains the concept to potential customers, investors and partners. After testing the concept with stakeholders, the entrepreneur may go on to develop a complete business plan.


This is an individual task. Students will be required to:

  1. undertake ideation and research then create a written report of 4-6 pages with 12pt fonts (penalty applies for breaking the page limits) and around 1,000 words, which champions a new ITbusiness concept, and
  2. record a video of an oral presentation discussing your business concept.

Specifically, you are to invent/imagine a new business that you might want to set-up. This business should have something to do with Information Technology – for example:

  • You want to create a business that sells computers with Linux installed instead of Windows, and which provides a limited degree of support to purchasers
    • You want to set up a company which sells its own-created software, which is software designed to help primary school children learn to read by having words/phrases/characters appear on the screen with pictures, etc.
    • You want to create a business that first creates an app that allows for mobile-phone issued tickets to sporting events, so that paper tickets are not needed by the spectators, and then the company looks for interested “customers” such as the companies which runsporting leagues to get those companies to adopt this ticketing system.

Once you have decided the topic of your business, you need to investigate how you would be able to set-up that business. You need to develop a set of plans (as mentioned in the lecture), for how you would start the business. You need to create a presentation in the form of a recording, topresent key aspects of what is included in your report.


The written report should be in the format of a business report including the following sections:

  • Operations plan – Identify the problem and discuss the business opportunity that mayaddress it, showing an understanding of the market and potential customers.

Also discuss (as appropriate) business details, registration details, premises, organisational chart, management and ownership, key personnel, products and/or

services, innovation, insurance, risk, legal considerations, operations and sustainability.

  • Marketing and social entrepreneurship plan – Define your marketing strategy this should include: target market, market segmentation, unique value proposition, SWOT analysis, marketing mix and marketing communication and social media (includes details of marketingtools and advertising approach).
  • Financial plan – Explain the business/revenue model that your will utilise to realise the opportunity. Produce a projected budget, this should include all revenue/income and expense projections for the first 12 months. Indicate all sample costs such as registrations, insurance, plant and equipment, office equipment etc. (as appropriate).
  • Strategic plan – Provide a mission statement. Explain your long-term strategy beyond thefirst 12 months, indicate your business goals.

A high quality report will include detailed accurate descriptions of all elements of the business plan. It will demonstrate clear and concise language and provide evidence of research from quality authentic sources.

For the best presentation of your business plan, you should adopt ‘writing for scanning’ by making use of the following formats (do not write long paragraphs):

  • dot lists or numbered lists
  • key word headings
  • tables
  • graphs or images

Video Presentation

You will be required to make 5 ppt slides and do a 5 minute presentation for week 11 tutorial class. The ppt document will be posted in week 11 tutorial forum (NOT to be submitted with your report). You may record the 5 minutes video using Kaltura or some other appropriate video editing software in which you will discuss your business idea. You can then post your video to YouTube and link the video to your ppt slide. Alternatively, you may do a voice recording over your ppt slides, that will also be regarded as a video recording.


Use the “Submit Assignment 2” button in moodle to submit your report as either a PDF (preferred) or Word document. (submit the report only, do not submit your ppt and video)


This assignment will be marked by the course coordinator, lecturer and/or tutors. Feedback andmarks will be provided individually in Moodle. Marks will also be available in FDL Marks.

The marking guide is provided on the next page.


Plagiarism is the presentation of the expressed thought or work of another person as though it is one’s own without properly acknowledging that person. You must not allow other students to copy your work and must take care to safeguard against this happening. More information about the plagiarism policy and procedure for the university can be found at

The work you submit must not have been created for a previous assessment inyour degree.

Please refer to the Course Description for information regarding late assignments, extensions,and special consideration.


Bygrave, W., & Zacharakis, A. (Eds.). (2009). The portable MBA in entrepreneurship (4th ed.).

Hoboken, NJ: Wiley.

Moore, C. F. (1986). Understanding Entrepreneurial Behavior: A Definition and Model. In Academy of Management Proceedings (Vol. 1986, No. 1, pp. 66-70). Briarcliff Manor, NY: Academy of Management.

Zacharakis, A., Bygrave, W., & Corbett, A. (2016). Entrepreneurship (4th ed.). Hoboken, NJ: Wiley.

Marking Criteria/Rubric

Assessment CriteriaMarks Available
  Business plan content sections: 
Operations plan/7
Marketing and social entrepreneurship plan/7
Financial plan/7
Strategic plan/7
Report presentation and writing/7
Total Mark[35 marks]0.0