You are working as a Data Scientist in an ecommerce company. The company is a market leader with range of product segments. The main product segments are latest gadgets, books, toys, household items and clothes.
However, the company’s performance especially its profitability is decreasing due to increased competition and changing customer expectations. The company has well qualified board of directors who believe in the power of data analytics in solving business problems and thus make important business decisions. Due to your data analytics skills and data science capability, the company executives have given you a special task in analysing the company’s sales data for each product segment and each geographic region. The executives have requested you the following:
You are also allowed to add any more attributes to describe product segment
Note: You must develop your own unique and original dataset – copying a dataset from another student or from the internet will result in reduced or zero marks
Proposed Report Structure
The report should be structured using the following headings (2000 words)
To write a report outlining the changes that have occurred in a business due to digital innovation using a work cantered analysis approach.
|Criteria||Comments||Possible Mark||Mark awarded|
|Executive Summary: (1 page)||1|
|1. Background. You must be brief and to the point (about 1 page). Use your own words – you mustn’t just reproduce the case here.||2|
|2. Introduction – Articulate the problem space.||2|
|3. Assessment of the various data analytical methods Based on your analysis of various analytics approaches, justify your approach and especially discuss how your findings can bring innovative solutions to the business problems. Your assessment must be supported by concepts and other material from the literature (text, readings, evidence etc.).||4|
|4. Good use of Python to develop a predictive model of monthly sales||4|
|5. Recommendations. Provide recommendations on how your approach can answer the business problems. You must convince company executives to adopt your recommendations (i.e. ‘sell’ them to management).
You should support your recommendations by plotting graphs and using effective diagrams.
|6. Recommendation Implementation Plan. Your plan for implementing the recommendation (this could include staff training, advertisement campaign design etc.). Again, you must convince management to adopt your implementation plan (i.e. ‘sell’ it to them).||5|
|8. References. At the end of your report, you must provide a list of all cited references (using correct Harvard referencing style) (at least 5).||2|
|9. Presentation. Grammar, punctuation, expression and presentation must be of a high standard.||2|
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