Essay (Media assessment)
Monday, Midnight Week 13, 28/05/18
2,000 – 2500 words (excluding references)
This is a written assignment, students are expected to: Critically analyse the role and power of the Australian media. Its influence and potential impact on culturally safe health care in multicultural Australian society. Please use two media articles
Please note: material including cartoons, posters, health promotion YouTube clips, websites or academic journal articles and government publications are not media items unless they are discussed and cited as a media release or news item
It is advisable to start thinking about the topic throughout the semester, being alert to media items and collect them before you commence writing the assessment. Please note that the two media items must be drawn from different media sources and whose content links with the concepts explored in the unit.
Please submit your media items to the unit coordinator for approval prior to submitting your assessment. Please do this via the Assessment Three discussion post only
The task includes the following:
Please read the attached document which describes how to critically analyse a media item
Framework of Critical anlysis and thinking.pdf
Submit the media assessment as one document via Learnline. Submit as a Microsoft Word (doc or docx) format only (no PDF’S allowed). The full text of the media items must be included as Appendix A and Appendix B
Click on the Marking criteria above
Please click on the link below for an example of Assignment 3. This is to give you an idea of how and where to start but you are not bound by this example:
You may wish to browse through these two references for ideas on why we look at the media in a health unit.
1 Germov, J., & Freij. M. (2013). Media and health: moral panics, miracles, and medicalisation. In J. Germov (Ed.), Second opinion: introduction to health sociology (5th ed.). (pp.337-355). South Melbourne, Vic: Oxford University Press.
2 Willis, K., & Elmer, S. (2011). Society, culture and health an introduction to sociology for nurses. (2nd ed.). (pp45-65). South Melbourne, Vic: Oxford University Press.