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HI6006 T3 2022 Competitive Strategy

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Assessment Details and Submission Guidelines
TrimesterT3 2022
Unit CodeHI6006
Unit TitleCompetitive Strategy
Assessment TypeGroup Assignment – maximum 4 persons per group Note: Groups must be formed by week 6. Once a group is formed, no changes are allowed.
Assessment TitleReport – Case Analysis using Strategy Models
Purpose        of         the assessmentThis assignment aims at ensuring that students can apply at least two models to two different case studies, i.e. able to apply elements of the strategic management process using relevant strategy development models. Students are required to explain in report format, with reference to two case studies,how any two strategy models are applied, choosing from those listed below: Choose any TWO of these models (i.e. one relevant to each case): First Mover Advantage (week 5 lecture) Blue Ocean (week 5 lecture) TERMS (week 4 lecture) Positioning Grid (week 2 lecture) Market Entry (week 8 lecture) Porter’s Diamond (week 8 lecture) And Choose TWO of these cases (i.e. one corresponding to each model): Grameen phone, Zara, Kodak, Fighting Brands, Tesla, David Jones, Goretex, Nordstrom, German Luxury Cars, Tiffany, Target, Fitbit, Kia. NB: Use a different case for each model. Be sure to base your answer on the models studied in class. This is strictly required to be your own original work.Each of your two models should be well-explained based on the lecture material, as taught by Holmes Institute, and should then be applied to one of the cases listed.You may introduce additional case material, if needed, to expand on what is provided in the HI6006 Blackboard site, as long as the additional case facts are directly relevant to the strategy model you are explaining, and correctly referenced.
Weight40%
Total Marks40 [note: the total assignment is graded out of 40]
Word limit3000 words (or within 10% of it)
Due DateWeek 10 for the final report. [Late submission penalties accrue at the rate of -5% per day]. You may be called upon to discuss your submission during a designated drop-in session during weeks 9, 10, 11, 12.
Submission GuidelinesAll work must be submitted on Blackboard by the due date along with the current and official Holmes Assignment Cover Page duly completed in full.The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page (i.e. justified), with appropriate section headings and page numbers.Paragraphing must be used.Page Numbers must be used.Be sure to include a complete list of all references at the end of your report and ensure that it is in the Holmes-adapted-Harvard style, with URLs hyperlinked to the original source document that you consulted. After sorting your reference list alphabetically (by first author surname), be sure to number the references sequentially. This is for easy identification when we mark your submission.At the end of your report you must include an appendix providing the student name and number for each section (see required format of the appendix page 4). All parts of this submission must be combined and submitted as a single word document.  

Assignment Structure Required

Your final submission is due Friday of week 10before midnight.

The following penalties will apply:

  1. Late submissions -5% per day.
  2. No cover sheet OR inaccuracies on the cover sheet -10%
  3. No title page -10%
  4. Inaccuracies in referencing OR incomplete referencing OR not in Holmes-adapted-Harvard style -10%
  5. Appendix missing or incomplete or not in prescribed format -10%

Appendix– Required Format

To ensure that all students participate equitably in the group assignment and that students are responsible for the academic integrity of all components of the assignment, you need to complete the following table which identifies whois to be held responsible for each section of the report:

Assignment SectionStudent Name and Number responsible for each section of the assignment
   Cover Sheet 
   Title Page 
  Section 1a 
  Section 1b 
  Section 1c 
  Section 1d 
  Section 2a 
  Section 2b 
  Section 2c 
  Section 2d 
  Checking of in-text references (including page and paragraph numbers) 
  Checking of Reference List (including URLs and hyperlinks) 
  File format, Final editing 
  Submission 

This table is a compulsory appendix to your assignment and must be completed, appended, and submitted with the assignment as one single, combined document.

Student Assessment Citation and Referencing Rules

Holmes has implemented a revised Harvard approach to referencing. The following rules apply:

1. Reference sources in assignments are limited to sources that provide full-text access to the

source’s content for lecturers and markers.

2. The reference list must be located on a separate page at the end of the essay and titled:

“References”.

3. The reference list must include the details of all the in-text citations, arranged A-Z

alphabetically by author surname with each reference numbered (1 to 10, etc.) and each

reference MUST include a hyperlink to the full text of the cited reference source.

For example:

7. Hawking, P., McCarthy, B. & Stein, A. 2004. Second Wave ERP Education, Journal of

Information Systems Education, Fall, http://jise.org/Volume15/n3/JISEv15n3p327.pdf

4. All assignments must include in-text citations to the listed references. These must include

the surname of the author/s or name of the authoring body, year of publication, page

number of the content, and paragraph where the content can be found. For example, “The

company decided to implement an enterprise-wide data warehouse business intelligence

strategy (Hawking et al., 2004, p3(4)).”

Non-Adherence to Referencing Rules

Where students do not follow the above rules, penalties apply:

1. For students who submit assignments that do not comply with all aspects of the rules, a 10% penalty will

be applied.

2. Students who comply with rules BUT their citations are ‘fake’ will be reported for academic misconduct.

Marking Rubric

Marking Rubric    
 ExcellentVery GoodGoodSlightly deficientUnsatisfactory
 54321
Structure of the report Max 5 marksThe report structure is fully compliant in all respectsThe report structure is mostly compliantThe report structure is compliant but contains minor shortcomingsThe report structure is somewhat deficientThe report structure is non-compliant or unsatisfactory
Section 1a.Explanation of Model. Max 5 marksModel is explained exceptionally-well, based on the format in which it was taught at Holmes InstituteModel is explained very well, based on the format in which it was taught at Holmes InstituteModel is explained well, based on the format in which it was taught at Holmes InstituteModel appears to be understood and is based on what was taught at Holmes, though not sufficiently well-explained.Model has been misunderstood or unsatisfactorily explained
Section 1b and 1c.Title of the Case and Identification of strategic issues relevant to application of the model Max 5 marksCorrect case was selected and all key strategic Issues were identified and very well-explainedCorrect case was selected and most of the strategic Issues were identified and explainedCorrect case was selected and some of the strategic Issues were identified and explainedCorrect case was selected BUT strategic Issues were not fully identified and explainedAn incorrect case was selected OR strategic Issues were not identified and explained
Section 1d. Application of model 1 to the case. Max 5 marksModel is applied with precision to relevant issues in correct caseModel is applied very well to relevant issues in correct caseA good attempt has been made to apply a relevant model to a correct caseAn attempt has been made to apply a relevant model to a correct case, but there is insufficient evidence of competence in applicationThe attempt made to apply a relevant model to an appropriate case is unsatisfactory
  Section 2a. Explanation of Model. Max 5 marksModel is explained exceptionally-well, based on the format in which they were taught at Holmes InstituteModel is explained very well, based on the format in which they were taught at Holmes InstituteModel is explained well, based on the format in which they were taught at Holmes InstituteModel appears to be understood and are based on what was taught at Holmes, though not sufficiently well-explained.Models have been misunderstood or unsatisfactorily explained
Section 2b and 2c. Title of the Case and Identification of strategic issues relevant to application of the model Max 5 marksCorrect case was selected and all key strategic Issues were identified and very well-explainedCorrect case was selected and most of the strategic Issues were identified and explainedCorrect case was selected and some of the strategic Issues were identified and explainedCorrect case was selected although strategic Issues were not adequately identified and explainedIncorrect case was selected OR strategic Issues were not adequately identified and explained
Section 2d. Application of model 2 to the case. Max 5 marksModel is applied with precision to relevant issues in correct caseModel is applied very well to relevant issues in correct caseA good attempt has been made to apply a relevant model to a correct caseAn attempt has been made to apply a relevant model to a correct case, but there is insufficient evidence of competence in applicationThe attempt made to apply a relevant model to an appropriate case is unsatisfactory
  Overall Impression Max 5 marks  This submission is considered Virtuoso and worthy of a high distinctionThis submission is considered worthy of a distinctionThis submission is considered worthy of a credit or passThis submission is considered somewhat deficientThis submission is considered unsatisfactory
Total 40 marks Penalties applicable will reduce your actual mark, as follows: 1.            Late submissions -5% per day. 2.            No cover sheet OR inaccuracies on the cover sheet -10% 3.            No title page -10% 4.            Inaccuracies in referencing OR incomplete referencing OR not in Holmes-adapted-Harvard style -10% 5.            No appendix at end indicating which student wrote which section, or incomplete details entered in appendix -10% 6.           Submission is not all in one single document -10%
  

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