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HI6006 Competitive Strategy assignment for Holmes

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Assessment Details and Submission Guidelines
Trimester T1 2019
Unit Code HI6006
Unit Title Competitive Strategy
Assessment Type Individual Assignment
Assessment Title Essay – Key Strategy Development Tools
Purpose of the assessment (with ULO Mapping) Students are required to write a Comprehensive discussion of any four of the strategy models, with practical application to current business examples
Weight 20% of the total assessments
Total Marks 20
Word limit Not more than 1200 words
Due Date Week 5
Submission Guidelines All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style.

Purpose:

Assignment 1 Specifications

This assignment aims at ensuring that students have familiarised themselves with the foundational strategy development models and are able to relate them to current practical business examples.

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Details

Write an essay explaining what the main strategy development tools are and how they are used in business. Your essay must contain a comprehensive discussion of 4 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry.

In this essay, sub-headings are permitted. Be sure to use paragraphing.

Be sure to reference your sources in-text and provide a list of references at the end in Harvard style.

Your final submission is due Friday of week 5 at midnight.

Assignment Structure

Marking Rubric

  Excellent 4 Very Good 3.5 Good 3 Satisfactory 2 Unsatisfactory 1 or 0
Strategy Model 1   4 marks The model is well-understood and    comprehensively explained The model is understood and well- explained The model is understood and explained The model is somewhat understood and an attempt has been made to explain it The model appears to be mis- understood and the attempt to explain it is incorrect
Strategy Model 2   4 marks The model is well-understood and comprehensively explained The model is understood and well- explained The model is understood and explained The model is somewhat understood and an attempt has been made to explain it The model appears to be mis- understood and the attempt to explain it is incorrect
Strategy Model 3   4 marks The model is well-understood and comprehensively explained The model is understood and well- explained The model is understood and explained The model is somewhat understood and an attempt has been made to explain it The model appears to be mis- understood and the attempt to explain it is incorrect
Strategy Model 4   4 marks The model is well-understood and comprehensively explained The model is understood and well- explained The model is understood and explained The model is somewhat understood and an attempt has been made to explain it The model appears to be mis- understood and the attempt to explain it is incorrect
Academic Referencing and Practical Examples   4 marks Referencing is correct and complete in all respects. Examples are current, relevant, well-applied. Referencing is correct and complete. Examples are current, relevant, applied Referencing is mostly correct and complete. Examples are mostly current, relevant, applied Referencing is somewhat correct though possibly incomplete. Examples are somewhat current, relevant, applied Referencing is not correct, somewhat incomplete. Examples are not current, or not relevant, or incorrectly applied
Total 20 marks Comments Mark Awarded

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