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HI6006 Assignment 2 Group Report

HI6006 Competitive Strategy

HI6006 Competitive Strategy

Assignment 2 Group Report

2. Group Report

Write a report on one of 5 nominated cases, highlighting key aspects of competitive strategy

2000 words; 30 marks



[includes group presentations]

Demonstrate application of the following (where relevant to the chosen case):

Business Strategy, Corporate Strategy, Acquisitions and Structure, International Strategy, Cooperative Strategy, with academic references

HI6006 Assessment Details

Assignment 2: 30 marks; week 10

Write a report on one of the following 5 cases, highlighting key aspects of competitive strategy:

  1. Sydney Symphony Orchestra (Case 1)

  2. The Movie Exhibition Industry (Case 8)

  3. Australian Supermarkets (Case 3)

  4. Carlsberg (Case 9)

  5. IKEA India (Case 10)

Select from the following topics, as relevant to the chosen case:

  • Business Strategy
  • Corporate Strategy
  • Acquisitions and Structure
  • International Strategy
  • Cooperative Strategy

You may also include a section on the competitive dynamics of the industry within which the firm(s) compete.

Be sure to use Report Format, with an Executive Summary, Table of Contents, Section Headings, Page Numbers,

Be sure to reference your sources in-text and provide a list of references in Harvard style.

Please type in Times New Roman 12 point with 1.5 line spacing.

Ensure your Student Number and Name appears on the Cover Sheet.

Your final submission is due Friday of week 10 at midnight.

Your group will also be doing a presentation about your chosen topic (which may or may not include the business case). Presentations will take place in week 6, 7, 8 or 9, as scheduled by your lecturer.

HI6006 Assessment 2 Marking Guide





Report on Case with relevant Topic
Which Case ? Which Topic ?
Sydney Symphony Orchestra (Case 1) Business Strategy


The Movie Exhibition Industry (Case 8) Corporate Strategy


Australian Supermarkets (Case 3) Acquisitions and Structure


Carlsberg (Case 9) International Strategy


IKEA India (Case 10) Cooperative Strategy


Allocation of Marks
Report Format 0, 1, 2, 3, 4
Referencing (in-text and list) 0, 1, 2, 3
Executive Summary 0, 1, 2, 3
Relevance of case and topic chosen 0, 1, 2, 3, 4 or 5
Quality of Content 0, 1, 2, 3, 4 or 5
TOTAL ( /20)  

30 marks; week 10



Preparation 1, 2
Content 1, 2, 3, 4, 5
Presentation 1, 2, 3
Total (   /10)  


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