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HI5004 Marketing Tutorial


Assessment Task – Tutorial Questions Assignment

Unit Code: HI5004

Unit Name: Marketing Management

Assignment: Tutorial Questions

Due: 11:30pm 13th  October 2020

Weighting:  Total Mark 50 = 50%

Purpose: This assignment is designed to assess  your level of knowledge of the key topics covered in this unit

Unit Learning Outcomes Assessed:

–     Student will be able to integrate theoretical and practical knowledge of Marketing


–     Research the tools for gathering marketing information and utilise the tools to assess markets

–     Evaluate consumer behavior and its effect on business performance

–     Conduct   and   apply   marketing   research   to   enhance   decision   making   including segmentation and targeting and positioning

–     Develop creative marketing strategies for new product development including product, price, people and promotion – Generate creative strategies for customer acquisition and retention

Description:  Each  week  students  were  provided  with  three  tutorial  questions  of  varying degrees of difficulty. These tutorial questions are available in the Tutorial Folder for each week on Blackboard. The Interactive Tutorials are designed to assist students with the process, skills and knowledge to answer the provided tutorial questions. Your task is to answer a selection of tutorial questions covered over Week 2 to Week 11 inclusive.

It is important when you answer the questions, you do not just copy and paste the answers from other sources, but rather, try to paraphrase it and provide reference (in- text referencing) to your answers. All references must be listed appropriately at the end of the report using Harvard referencing style.

The questions to be answered are: Question 1: (11 marks)

Week 2 – Question 2:

Covid-19 as a large bulldozer is an apt image where businesses and the economy are concerned. But whilst our day to day lives have changed, for business, the show must go on — or else risk complete  failure.  It  is  undeniable  that  some  businesses  won’t  be  able  to  thrive  during  this period. But with creative thinking and a change of tactics, many businesses will be able to adapt and succeed, even during a lockdown.

Select one industry in the list below:

–     Fashion

–     Tourism

–     Hospitality

–     Education

–     Retail

–     Food

You are required to provide and discuss some suggestions to adapt the marketing strategy of the industry selected for Covid -19.

Word count: no more than 500 words

Reference: at least 2 academic sources to support your discussion

Question 2: (11 marks)

Week 6: Question 2:

Lovemarks – The future beyond brands

Lovemarks is a marking concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi.

Watch the video and the paper in the links below and provide your opinion in 300 words. Do you agree with Kevin about Lovemarks concept? If yes, why and if no, why not? You have to use the information from the links to support your discussion.

Question 3: (7 marks) Week 4: Question 1

Watch the video in the link above and answer the following questions:

–     What are the benefits for the company to understand about consumer behaviour?

–     Using the information from the video and discuss about the tools that company can use to understand about consumer behaviour

Answer the question in 300 words and you must use the information from the video to support your discussion

Question 4: (7 marks)

Week 5: Question 3

You are marketing manager for a noodle company.  Your company is launching a new noodle

soon called ‘Amazing Thai’. This noodle tastes delicious and uses Thai ingredient.

Define the term “target market”, and suggest a potential target market for new ‘Amazing Thai”

noodle in 300 words.

Question 5: (7 marks)

Week 7: Question 2:

Watch the video in the link below and answer the questions:

What is Zara’s product strategy?

How did Zara take over the industry using “fast fashion”?

Answer the question in 300 words and you must use the information from the video to support your discussion (7 marks)

Question 6: (7 marks)

Week 11: Question 1:

You work as a sales representative in a company that manufactures surgical equipment. Before calling on an important prospect, you decide to search the Internet and find out details about her/him. What step in the selling process is being carried out here? What is the importance of this step?

Answer this question in 300 words with 2 references to support your argument (7 marks)

Submission Directions:

The  assignment  has  to  be  submitted  via  Blackboard.   Each  student  will  be  permitted  one submission to Blackboard only.  Each student needs to ensure that the document submitted is the correct one.

Academic Integrity

Academic honesty is highly valued at Holmes Institute. Students must always submit work that represents  their  original  words  or  ideas.  If  any  words  or  ideas  used  in  a  class  posting  or assignment submission do not represent the student’s original words or ideas, the student must cite all relevant sources and make clear the extent to which such sources were used. Written

assignments that include material similar to course reading materials or other sources should include a citation including source, author, and page number.

In addition, written assignments that are similar or identical to those of another student in the class is also a violation of the Holmes Institute’s Academic Conduct and Integrity Policy. The consequence for a violation of this policy can incur a range of penalties varying from a 50% penalty through to suspension of enrolment.  The penalty would be dependent on the extent of academic misconduct and the student’s history of academic misconduct issues.

All assessments will be automatically submitted to Safe-Assign to assess their originality.

Further Information:

For  further  information  and  additional  learning  resources,  students  should  refer  to  their

Discussion Board for the unit.