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HC2112 Marketing and Relationship Marketing Tutorial


Assessment Task – Tutorial Questions Assignment

Unit Code: HC2112

Unit Name: Service Marketing and Relationship Marketing

Assignment: Tutorial Questions

Due: 11:30pm 13th  October 2020

Weighting:  Total Mark 50 = 50%

Purpose: This assignment is designed to assess  your level of knowledge of the key topics covered in this unit

Unit Learning Outcomes Assessed:

1.    evaluate theoretical and practical knowledge of Services Marketing

2.    analyse marketing issues and strategies using core marketing concepts and work with others to develop marketing strategies.

3.    apply   theoretical   and   practical   knowledge   of   Marketing   in   the   diagnosis   of organizational issues and the formulation of appropriate marketing strategies

4.    demonstrate research skills, showing initiative in consulting the academic literature and integrating fresh ideas into the discourse in preparation for life-long learning

5.    demonstrate    the    capacity    to    write    persuasive    reports    containing    sound recommendations, in preparation for their career in business

Description:  Each  week  students  were  provided  with  three  tutorial  questions  of  varying degrees of difficulty. These tutorial questions are available in the Tutorial Folder for each week on Blackboard. The Interactive Tutorials are designed to assist students with the process, skills and knowledge to answer the provided tutorial questions. Your task is to answer a selection of tutorial questions covered over Week 2 to Week 11 inclusive.

It is important when you answer the questions, you do not just copy and paste the answers from other sources, but rather, try to paraphrase it and provide reference (in- text referencing) to your answers. All references must be listed appropriately at the end of the report using Harvard referencing style.

The questions to be answered are:

Question 1 Week 3 tutorial questions – Lecture 2 (7 marks)

Apply and discuss in 300 words the three-stage model of consumption to a consumer who is making  a  decision  on  whether  to  go  on  a  cruise  liner  or  fly  to  a  resort  they  have  visited previously for their vacation.

Question 2 Week 4 Tutorial Question – Lecture 3 (7 marks)

A small seaside town has a variety of franchised food outlets, two cinemas and a local theatre. A  new  independently  owned  restaurant  is  setting  up.  Discuss  in  300  words  about  the information they should include when developing their positioning strategy?

Question 3 Week 5 Tutorial Question – Lecture 4 (7 marks)

Using the example of a postal service business, discuss how a supplementary service may be transformed into a core product in 300 words with 2 references supported.

Question 4 Week 6 Tutorial Question – Lecture 5 (11 marks)

A university is setting up new courses and hoping to attract international students. What issues need to be considered in developing a suitable international services distribution system?

Discuss in 500 words with 2 references supported

Question 5 Week 8 Tutorial Question – Lecture 7 (11 marks)

The development of a services marketing campaign needs a totally different approach to that of a physical goods-based campaign. Discuss this concept and justify your answer in 500 words with 2 references supported

Question 6 Week 11 Tutorial Questions – Lecture 10 (7 marks)

You  are  responsible  for  training  a  group  of  people  who  will  be  multi-tasking  in  a  service organisation. They will be required to act as both frontline employees and as telephone support staff. What standards would you put in place to ensure the staff could provide an effective customer service?

Submission Directions:

The  assignment  has  to  be  submitted  via  Blackboard.   Each  student  will  be  permitted  one submission to Blackboard only.  Each student needs to ensure that the document submitted is the correct one.

Academic Integrity

Academic honesty is highly valued at Holmes Institute. Students must always submit work that represents  their  original  words  or  ideas.  If  any  words  or  ideas  used  in  a  class  posting  or assignment submission do not represent the student’s original words or ideas, the student must cite all relevant sources and make clear the extent to which such sources were used. Written assignments that include material similar to course reading materials or other sources should include a citation including source, author, and page number.

In addition, written assignments that are similar or identical to those of another student in the class is also a violation of the Holmes Institute’s Academic Conduct and Integrity Policy. The consequence for a violation of this policy can incur a range of penalties varying from a 50% penalty through to suspension of enrolment.  The penalty would be dependent on the extent of academic misconduct and the student’s history of academic misconduct issues.

All assessments will be automatically submitted to Safe-Assign to assess their originality.

Further Information:

For  further  information  and  additional  learning  resources,  students  should  refer  to  their

Discussion Board for the unit.