HC2112 Marketing and Relationship Marketing Tutorial
Assessment Task – Tutorial Questions Assignment
Unit Code: HC2112
Unit Name: Service Marketing and Relationship Marketing
Assignment: Tutorial Questions
Due: 11:30pm 13th October 2020
Weighting: Total Mark 50 = 50%
Purpose: This assignment is designed to assess your level of knowledge of the key topics covered in this unit
Unit Learning Outcomes Assessed:
1. evaluate theoretical and practical knowledge of Services Marketing
2. analyse marketing issues and strategies using core marketing concepts and work with others to develop marketing strategies.
3. apply theoretical and practical knowledge of Marketing in the diagnosis of organizational issues and the formulation of appropriate marketing strategies
4. demonstrate research skills, showing initiative in consulting the academic literature and integrating fresh ideas into the discourse in preparation for life-long learning
5. demonstrate the capacity to write persuasive reports containing sound recommendations, in preparation for their career in business
Description: Each week students were provided with three tutorial questions of varying degrees of difficulty. These tutorial questions are available in the Tutorial Folder for each week on Blackboard. The Interactive Tutorials are designed to assist students with the process, skills and knowledge to answer the provided tutorial questions. Your task is to answer a selection of tutorial questions covered over Week 2 to Week 11 inclusive.
It is important when you answer the questions, you do not just copy and paste the answers from other sources, but rather, try to paraphrase it and provide reference (in- text referencing) to your answers. All references must be listed appropriately at the end of the report using Harvard referencing style.
The questions to be answered are:
Question 1 Week 3 tutorial questions – Lecture 2 (7 marks)
Apply and discuss in 300 words the three-stage model of consumption to a consumer who is making a decision on whether to go on a cruise liner or fly to a resort they have visited previously for their vacation.
Question 2 Week 4 Tutorial Question – Lecture 3 (7 marks)
A small seaside town has a variety of franchised food outlets, two cinemas and a local theatre. A new independently owned restaurant is setting up. Discuss in 300 words about the information they should include when developing their positioning strategy?
Question 3 Week 5 Tutorial Question – Lecture 4 (7 marks)
Using the example of a postal service business, discuss how a supplementary service may be transformed into a core product in 300 words with 2 references supported.
Question 4 Week 6 Tutorial Question – Lecture 5 (11 marks)
A university is setting up new courses and hoping to attract international students. What issues need to be considered in developing a suitable international services distribution system?
Discuss in 500 words with 2 references supported
Question 5 Week 8 Tutorial Question – Lecture 7 (11 marks)
The development of a services marketing campaign needs a totally different approach to that of a physical goods-based campaign. Discuss this concept and justify your answer in 500 words with 2 references supported
Question 6 Week 11 Tutorial Questions – Lecture 10 (7 marks)
You are responsible for training a group of people who will be multi-tasking in a service organisation. They will be required to act as both frontline employees and as telephone support staff. What standards would you put in place to ensure the staff could provide an effective customer service?
The assignment has to be submitted via Blackboard. Each student will be permitted one submission to Blackboard only. Each student needs to ensure that the document submitted is the correct one.
Academic honesty is highly valued at Holmes Institute. Students must always submit work that represents their original words or ideas. If any words or ideas used in a class posting or assignment submission do not represent the student’s original words or ideas, the student must cite all relevant sources and make clear the extent to which such sources were used. Written assignments that include material similar to course reading materials or other sources should include a citation including source, author, and page number.
In addition, written assignments that are similar or identical to those of another student in the class is also a violation of the Holmes Institute’s Academic Conduct and Integrity Policy. The consequence for a violation of this policy can incur a range of penalties varying from a 50% penalty through to suspension of enrolment. The penalty would be dependent on the extent of academic misconduct and the student’s history of academic misconduct issues.
All assessments will be automatically submitted to Safe-Assign to assess their originality.
For further information and additional learning resources, students should refer to their
Discussion Board for the unit.