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HC2022 T2 2021 Marketing Research


HC2022 T2 2021 Marketing Research



   Assessment Details and Submission Guidelines
Trimester  T2 2021
Unit Code  HC2022
Unit Title  Marketing Research
Assessment Type Individual Assignment 2
Assessment Title Individual Report Project
Purposeofthe1/ Integrate theoretical and practical knowledge of Marketing Research in the context
assessment (with ULOof marketing-related business decisions
Mapping)  2/ Analyse business problems/opportunities using their Market Research skills and
   develop appropriate strategies to achieve a competitive advantage.
Weight  20 % of the total assessments
Total Marks  20
Word limit  Not more than 2000 words
Due Date  Week 10 ( Friday 24th September 2021)- 11:59pm
Submission  •  All work must be submitted on Blackboard by the due date along with a completed
Guidelines  Assignment Cover Page.
   •  The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm
   margins on all four sides of your page with appropriate section headings and page
   •  Reference sources must be cited in the text of the report, and listed appropriately at
   the end in a reference list using Harvard referencing style.

HC2022 Marketing Research Individual Report

Assignment Specifications


Student will gain experience in applying the marketing research process, collecting secondary data and providing recommendations for and organisation’s strategy

SKY HIGH Real Estate Developers want to understand the present structures of Australian households and

families, as well as how these structures will change in the next 20 years. This will allow them to plan for the

kinds of properties that are in demand now and in the future. Using secondary data sources, find this

information for the real estate developer. This secondary data can be obtained from a variety of credible

sources, including: The Australian Bureau of Statistics website ( and searching for ‘family

characteristics’. The most recent publication, released in 2015, is entitled 4442.0 – Family Characteristics and

Transitions, Australia, 2012––13, available at You can also

gain some insight from: You may

also source data from other credible sights.

Assignment Structure should be as the following:

  1. Introduction

Introduce the main problem the real estate developer is facing and how the data will be collected

  • The research Process
  • 1.   Define the Problem

Clearly explain the problem that requires market research

  • 2.   Planning the research design

Explain why secondary data will be used in this research

  • 3.   Planning the sample

Provide information on the sample sizes used for the data you are using (this will come from the research organisation)

  • 4   Collecting the data

This is the one of the main sections (it should be around 300 words). Show the data you have collected. This should be well organised and easy to understand.

  • 5   Analysing the Data

This is the one of the main sections (it should be around 300 words). Explain what the data means in the context of the problem.

  • Formulating conclusion and recommendations

Conclude on the research and provide two specific recommendations for the real estate developer. 4. References

Holmes Adapted Harvard Referencing

Holmes has now implemented a Holmes adapted Harvard approach to referencing:

  1. Reference sources in assignments are limited to sources which provide full text access to the source’s content for lecturers and markers.
  2. Your Reference list is to be located on a separate page at the end of the essay and titled: References.
  3. It should include the details of all the in-text citations, arranged alphabetically A-Z by author surname.  In addition, it MUST include a hyperlink to the full text of the cited reference source. 
    For example;
    Hawking, P., McCarthy, B. and Stein, A. 2004. Second Wave ERP Education, Journal of Information Systems Education, Fall,
  4. All assignments will require additional in-text reference details which will consist of the surname of the author/authors or name of the authoring body, year of publication, page number of content, paragraph where the content can be found.
    For example;
    “The company decided to implement an enterprise wide data warehouse business intelligence strategy (Hawking et al, 2004, p3(4)).”

Adherence to Referencing Guidelines is Mandatory

If students do not follow the above guidelines:

  1. Students who submit assignments which do not comply with the guidelines will incur penalties.
  2. Students whose citations are fake will be reported for academic misconduct.

HC2022 Marketing Research

  Marking criteria  
  Marking criteriaWeighting 
 1 Show the data you have collected.5 
2.Accurately analyses the relevant secondary data including recommendations6 
 3. Shows knowledge of relevant theory6 
4.Overall presentation and referencing3 

TOTAL Weight

Assessment Feedback to the Student:


Marking Rubric

   Excellent Very Good Good Satisfactory Unsatisfactory
 1 Show the data you have Data collected is very: Data collected is: Data collected is Data collected is Data collected is not
 collected. relevant, well organised relevant, well somewhat: somewhat: relevant, relevant, disorganised
   and easy to understand. organised and easy relevant, well well organised and and difficult to
     to understand. organised and easy easy to understand understand
       to understand and contains some  
 2. Accurately analyses the Very accurate analysis Accurate analysis of Somewhat Analysis of the Little to no analysis of the
 relevant secondary data of the relevant the relevant accurate analysis of relevant secondary relevant secondary data
 including recommendations secondary data secondary data the relevant data including including
   including including secondary data recommendations, recommendations
   recommendations recommendations including but with some  
       recommendations errors  
 3. Shows knowledge of A deep knowledge of Good knowledge of Some knowledge of Knowledge of the Little to no knowledge of
  the theory shown the theory shown the theory shown theory shown at the theory shown
 relevant theory     
 4. Overall presentation and Presentation and Presentation and Presentation and Presentation and Presentation and
 referencing referencing are at a referencing are at a referencing are at a referencing could be referencing are at a low
   high standard high-medium medium standard improved standard

HC2022 Marketing Research

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