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HC1082 Marketing Tutorial

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Assessment Task – Tutorial Questions Assignment

Unit Code: HC1082

Unit Name: Marketing

Assignment: Tutorial Questions

Due: 11:30pm 13th  October 2020

Weighting:  Total Mark 50 = 50%

Purpose: This assignment is designed to assess  your level of knowledge of the key topics covered in this unit.

Unit Learning Outcomes Assessed:

1.    Evaluate theoretical and practical knowledge of Marketing.

2.    Analyse marketing issues and strategies using core marketing concepts and work with others to develop marketing strategies.

3.    Apply theoretical and practical knowledge of Marketing Principles in the diagnosis of organisational issues and the formulation of appropriate marketing strategies

4.    Demonstrate research skills, showing initiative in consulting the academic literature and integrating fresh ideas into the discourse in preparation for life-long learning

5.    Demonstrate    the    capacity    to    write    persuasive    reports    containing    sound recommendations, in preparation for their career in business.

Description:  Each  week  students  were  provided  with  three  tutorial  questions  of  varying degrees of difficulty. These tutorial questions are available in the Tutorial Folder for each week on Blackboard. The Interactive Tutorials are designed to assist students with the process, skills and knowledge to answer the provided tutorial questions. Your task is to answer a selection of tutorial questions covered over Week 2 to Week 11 inclusive.

It is important when you answer the questions, you do not just copy and paste the answers from other sources, but rather, try to paraphrase it and provide reference (in- text referencing) to your answers. All references must be listed appropriately at the end of the report using Harvard referencing style.

The questions to be answered are:

Question 1 Week 2 tutorial questions – Lecture 2 (11 marks)

Describe  the  characteristics  of  Generation  Z.  What  differentiates  GenZers  from  other demographic  groups,  such  as  Baby  Boomers,  Generation  X,  and  Millennials?  Discuss  the impact of changing structure of the age population of Baby Boomers and GenXers in consumer spending and buying behaviour. Why is this trend important to marketers? Refer to the Internet source  and  Week  2  Lecture  slides  and  recording  for  more  information  (Must  provide  2 references, there should be at least one academic reference and one non-academic reference). (At least 400 words).

Question 2 Week 11 Tutorial Question – Lecture 11 (11 marks)

Discuss the benefits of direct and digital marketing to buyers and sellers. Use a product brand that you are familiar with to illustrate. Refer to Week 11 Lecture slides and recordings for further information (Must provide 2 references, there should be at least one academic reference and one non-academic reference). (At least 400 words).

Question 3 Week 4 Tutorial Question – Lecture 4 (7 marks)

How would you describe the key differences between differentiation and positioning? Refer to Week 4 Lecture slides and recordings for further information (Must provide 2 references, there should be at least one academic reference and one non-academic reference). (At least 200 words).

Question 4 Week 5 Tutorial Question – Lecture 5 (7 marks)

Identify the steps a business organisation might need to take to carry out market research in an overseas market. Discuss whether the business would be best advised to have someone do the research for them or do it themselves. Refer to Week 5 Lecture slides and recordings for further information (At least 200 words).

Question 5 Week 8 Tutorial Question – Lecture 8 (7 marks)

Compare and contrast upstream and downstream partners in a company’s supply chain. Explain why value delivery network might be a better term to use than supply chain. Refer to Week 8 slides and recordings for further information.  (Must provide 2 references, there should be at least one academic reference and one non-academic reference). (At least 200 words).

Question 6 Week 10 Tutorial Questions – Lecture 10 (7 marks)

What  is  integrated  marketing  communications  (IMC),  and  how  does  a  company  go  about implementing it? Use a company that you are familiar with to illustrate in your answer. Refer to Week 10 slides and recordings for further information.  (Must provide 2 references, there should be at least one academic reference and one non-academic reference). (At least 200 words).

Submission Directions:

The  assignment  has  to  be  submitted  via  Blackboard.   Each  student  will  be  permitted  one submission to Blackboard only.  Each student needs to ensure that the document submitted is the correct one.

Academic Integrity

Academic honesty is highly valued at Holmes Institute. Students must always submit work that represents  their  original  words  or  ideas.  If  any  words  or  ideas  used  in  a  class  posting  or assignment submission do not represent the student’s original words or ideas, the student must cite all relevant sources and make clear the extent to which such sources were used. Written

assignments that include material similar to course reading materials or other sources should include a citation including source, author, and page number.

In addition, written assignments that are similar or identical to those of another student in the class is also a violation of the Holmes Institute’s Academic Conduct and Integrity Policy. The consequence for a violation of this policy can incur a range of penalties varying from a 50% penalty through to suspension of enrolment.  The penalty would be dependent on the extent of academic misconduct and the student’s history of academic misconduct issues.

All assessments will be automatically submitted to Safe-Assign to assess their originality.

Further Information:

For  further  information  and  additional  learning  resources,  students  should  refer  to  their

Discussion Board for the unit.