Global Strategy: Challenges and Choices: Resit Assignment
Glasgow School for Business and Society: Global Strategy: Challenges and Choices: Resit Assignment
Individual case report (Maximum 3000 words) – Deadline 12.00 noon Wednesday 15th December, 2021
1. Introduction
Choose a global private sector company that competes internationally in a distinct industry sector. Provide a brief overview of the company (main activities, product/market portfolio, market share, competitors, key stakeholders). (10 marks)
2. Global drivers analysis
Using Yip’s Global Drivers model, undertake analysis of the industry environment in which the company competes. (20 marks)
3. International entry strategy
Identify and discuss the advantages and risks associated with the mode of entry to international markets adopted by your chosen company. (20 marks)
4. Globalisation
Critically discuss the benefits and challenges associated with the development of market globalisation for your chosen company.
(40 marks)
5. Conclusions
Identify and summarise the key issues and findings that have emerged from your analysis and discussion of the case. (5 marks)
6 Referencing
Provide a full reference list properly set out in Harvard style (5 marks)
Marking grid
<30% | 30-39% | 40-49% | 50-59% | 60-69% | 70-79% | 80%+ | |
Introduction | Fails to demonstrate any effective understanding of the task 0-1 marks | Basic overview of the company. 2 marks | Basic but functional overview of the company 3-4 marks | Acceptable level of coverage giving clear insight into the company. 5-6 marks | Good level of coverage giving clear insight into the company. 7-8 marks | Very good level of coverage and articulation giving clear insight of company 9 marks | Excellent overview, very well- articulated, insightful. 10 marks |
Global drivers | Fails to use Yip’s model, no effective analysis 0-2 marks | Very basic overview of a few external factors, lacks analytical quality 3-6 marks | Offers some insight but lacking in analytical depth of discussion. 7-9 marks | Acceptable use of Yip’s model with well -chosen factors. Scope for more depth of discussion. 10-12 marks | Good coverage and analytical depth of well-chosen aspects of Yip’s model. Impact of drivers well-articulated. 13-15 marks | Very good coverage and superior analytical quality of well-chosen aspects of Yip’s model. Impact of drivers very well-articulated and convincing. 16-18 marks | Excellent response throughout with evidence of effective research, analytical depth, and impacts clearly stated 19-20 marks |
Mode of entry | Fails to demonstrate an understanding of chosen mode 0-2 marks | Mode identified but not discussed in any depth 3-6 marks | Mode identified but lacking in follow up explanation or effective discussion around advantages or risk 7-9 marks | Mode identified properly and some evidence of effective analytical discussion around advantages and risk 10-12 marks | Mode identified properly, good level of follow up discussion and clearly linked to advantages and risks 13-15 marks | Mode applied properly with well- argued case for linking to advantages and risks with some examples added. 16-18 marks | Mode identified properly with advantages and risk very well expressed with very good examples 19-20 marks |
Globalisation | Fails to demonstrate understanding of globalisation 0-4 marks | Discussion lacked coherence around globalisation and the chosen company. 5-10 marks | Globalisation understood but little depth or quality to follow up discussion 11-15 marks | Convincing discussion of globalisation with some coherent link to chosen company. 16-20 marks | Good discussion around globalisation with coherent link to chosen company. 21-29 marks | Very good understanding of globalisation and clear link to chosen company. 30-35 marks | Excellent understanding of globalisation and clear and convincing link to chosen company. 36-40 marks |
Conclusions | Fails to summarise key identified issues 0 marks | Some mention of key issues but fails to articulate them clearly around strategic aims 1 mark | Key issues identified but fails to convince when linking to strategic aims 2 marks | Key issues identified with some link to strategic aims 3 marks | Key issues identified with clear link to strategic aims. 4 marks | Key issues identified with clear link to strategic aims and expressed clearly 5 marks | Key issues identified with excellent and clearly stated links to specific strategic aims 5 marks |
Referencing | References set out wrongly 0 marks | Most references set out wrongly 1 mark | Some references set out wrongly 2 marks | A few references set out wrongly 3 marks | One or two references set out wrongly 4 marks | One reference set out wrongly 5 marks | Referencing perfectly set out 5 marks |