Global Strategy: Challenges and Choices: Resit Assignment

Glasgow School for Business and Society: Global Strategy: Challenges and Choices: Resit Assignment

Individual case report (Maximum 3000 words) – Deadline 12.00 noon Wednesday 15^th December, 2021  

1.  Introduction

Choose a global private sector company that competes internationally in a distinct industry sector. Provide a brief overview of the company (main activities, product/market portfolio, market share, competitors, key stakeholders).                                                                                                             (10 marks)

2. Global drivers analysis

Using Yip’s Global Drivers model, undertake analysis of the industry environment in which the company competes.                                          (20 marks)

3. International entry strategy

Identify and discuss the advantages and risks associated with the mode of entry to international markets adopted by your chosen company.                                                                                                                                                                                                                                                           (20 marks)

4. Globalisation

        Critically discuss the benefits and challenges associated with the development of market globalisation for your chosen company.

                                                                                                                                                                                                                                            (40 marks)

5. Conclusions

Identify and summarise the key issues and findings that have emerged from your analysis and discussion of the case.                                             (5 marks)

6 Referencing

Provide a full reference list properly set out in Harvard style                                                                                                                                       (5 marks)

Marking grid

	<30%	30-39%	40-49%	50-59%	60-69%	70-79%	80%+
Introduction	Fails to demonstrate any effective understanding of the task   0-1 marks	Basic overview of the company.         2 marks	Basic but functional overview of the company       3-4 marks	Acceptable level of coverage giving clear insight into the company.     5-6 marks	Good level of coverage giving clear insight into the company.     7-8 marks	Very good level of coverage and articulation giving clear insight of company   9 marks	Excellent overview, very well- articulated,   insightful.   10 marks
Global drivers	Fails to use Yip’s model, no effective analysis                 0-2 marks	Very basic overview of a few external factors, lacks analytical quality               3-6 marks	Offers some insight but lacking in analytical depth of discussion.               7-9 marks	Acceptable use of Yip’s model with well -chosen factors. Scope for more depth of discussion.             10-12 marks	Good coverage and analytical depth of well-chosen aspects of Yip’s model. Impact of drivers well-articulated.         13-15 marks	Very good coverage and superior analytical quality of well-chosen aspects of Yip’s model. Impact of drivers very well-articulated and convincing.   16-18 marks	Excellent response throughout with evidence of effective research, analytical depth, and impacts clearly stated   19-20 marks
Mode of entry	Fails to demonstrate an understanding of chosen mode                     0-2 marks	Mode identified but not discussed in any depth                       3-6 marks	Mode identified but lacking in follow up explanation or effective discussion around advantages or risk                 7-9 marks	Mode identified properly and some evidence of effective analytical discussion around advantages and risk                 10-12 marks	Mode identified properly, good level of follow up discussion and clearly linked to advantages and risks               13-15 marks	Mode applied properly with well- argued case for linking to advantages and risks with some examples added.               16-18 marks	Mode identified properly with advantages and risk very well expressed with very good examples             19-20 marks
Globalisation	Fails to demonstrate understanding of globalisation           0-4 marks	Discussion lacked coherence around globalisation and the chosen company.           5-10 marks	Globalisation understood but little depth or quality to follow up discussion         11-15 marks	Convincing discussion of globalisation with some coherent link to chosen company.         16-20 marks	Good discussion around globalisation with coherent link to chosen company.         21-29 marks	Very good understanding of globalisation and clear link to chosen company.         30-35 marks	Excellent understanding of globalisation and clear and convincing link to chosen company.   36-40 marks
Conclusions	Fails to summarise key identified issues         0 marks	Some mention of key issues but fails to articulate them clearly around strategic aims     1 mark	Key issues identified but fails to convince when linking to strategic aims       2 marks	Key issues identified with some link to strategic aims         3 marks	Key issues identified with clear link to strategic aims.       4 marks	Key issues identified with clear link to strategic aims and expressed clearly     5 marks	Key issues identified with excellent and clearly stated links to specific strategic aims 5 marks
Referencing	References set out wrongly     0 marks	Most references set out wrongly     1 mark	Some references set out wrongly     2 marks	A few references set out wrongly     3 marks	One or two references set out wrongly   4 marks	One reference set out wrongly     5 marks	Referencing perfectly set out   5 marks