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MRKT 5301-18 Integrated Marketing IMC Assignment and Presentation, Value 25%

Integrated Marketing Communication Assignment, Value 20%

The Integrated Marketing Communication (IMC) Assignment and Presentation is an individual student deliverable.

The fourth P, Promotion, focus on communicating with target audiences about something;

a product, service, organization, idea, or brand. Communication is how businesses let people know about their offering (product/service) and why it matters, how much it costs (price), and where to find it (place).

Students are to choose from the list provided on Moodle of IMC Assignment Topics. Once a student determines their topic of interest, they are to email the Course Instructor for approval.

A limited number of students will be approved to complete their IMS Assignments on any one business. The IMC Assignment topic/business needs to be from a different industry sector than their group COVID 19 Sector Analysis Assignment.

All IMC assignments need to focus on communication strategies that have occurred in the last 7 years (since 2015).

Written assignments require references and citations. Assignments submitted without references will receive a grade of zero (0) for the written assignment and a grade of zero (0) for the IMC presentation.

Written assignments are to be submitted via Turnitin on Moodle. Assignments are not to exceed 1,500 words.

Integrated Marketing Communication Presentation, Value 5%

Each student will complete a 5-minute presentation on their IMC assignment. Presentations are to be in a PowerPoint format and contain a maximum of 5 presentation slides in 30-point font.

To earn presentation marks:

  • The presentation content needs to be engaging.
  • Students need to participate in the presentation to earn participation marks.
  • Professionalism is expected (this is a business course).

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