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Entrepreneurship – Context, Process and Practice

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Entrepreneurship – Context, Process and Practice

Module Code:LD 4004
Module Title:Entrepreneurship – Context, Process and Practice
Assessment Component2 – Individual Reflective Essay
Distributed on:26.9.2022Hand in Time &Date:12:00pm on 17.01.2023
Word Limit:4000 words.
Weighting80%
Submission of AssessmentAll assignments must be submitted electronically. It is your responsibility to ensure that your assignment arrives before the submission deadline stated above. See the University policy on late submission of work (the relevant extract is set out below). Electronic Management of Assessment (EMA): Please note if your assignment is submitted electronically it will be submitted online via Turnitin by the given deadline. You will find a Turnitin link on the module’s eLP site.  

Further information about general assessment criteria, ARTA regulations, referencing and plagiarism can be found on the module’s site on the e-Learning Portal.  Students are advised to read and follow this information.

Assessment Component 2 – 4000 WORD INDIVIDUAL REFLECTIVE ESSAY [80%] [Assesses all module learning outcomes]

Instructions on Assessment:

This is an individual assessment based upon your experiences of planning a new start-up business within the context of this module. Your work should:

  1. Deliver a critical evaluation and reflection of the business planning process.

You should consider how your idea emerged and how it has evolved. Emphasis should be upon what you did in researching and planning your idea but also why and how. You should evaluate the value of such activity in developing, testing, and validating your idea and the problems or unexpected events you might have encountered but also how you overcame these. You should consider what you will or could do next with your idea and what you might do differently if you were you to repeat the process.  You should document and reflect upon these experiences and offer a clear picture of your activities and reflections during the whole duration of the module.

  • Provide links to relevant academic theory and literature.

It is expected that your work will provide links between theory and your experiences through providing reference to appropriate academic literature and entrepreneurship theory. You should be critical in relation to the material cited within your work, discussing whetherit has validity within the context of your experiences. All references should be presented as per APA style conventions. 

  • Contain supporting evidence.

Evidence of the activities engaged in as part of the business planning processshould be provided. Activities which might include ideation and opportunity recognition, vision development, value proposition development, business model development; primary and secondary market research, customer contact, supplier contact, pre-selling activity, elevator pitching, resource acquisition, networking, training/workshop attendance, and engagement withexternal support agencies. You should provide an appendix [not included in word count] which supports and evidences the activities and reflections contained in the essay. This might include [but is not limited to] directed study activity outputs, market research, customer contact, supplier contact, photos, illustrations, notes, feedback, CV, pre-selling activities, support obtained etc.

 It is expected that a clear cross-referencing system will be used throughout your essay. 

  • Be well structured and appropriately presented

Please ensure the work is written in a reflective style. This work should not be mistaken as a business plan. A suggested structure for the essay is as follows:

  1. Introduction
  2. Critical evaluation and reflection on the business planning process
  3. Conclusion

Where to find additional assessment support:

Please consult the assessment folder on blackboard for further assessment support. Additionally, there will be an assessment briefing in week 7 of the module. During week 7you are also invited to prepare a draft 250-word piece of reflective writing upon which you will receive formativefeedback which can be fed forward into this component of assessment.

General notes:

ARNA regulations

The regulations specify that students must complete every assessment component contributing to the modules on their programme.  This applies to all forms of assessment as defined in the module descriptor.  Please note that:

  • if any assessment component is not completed, students will be failed in the module even if the module pass mark has been achieved.
  • if the requirements for referral specified in section 5 of ARNA1 are met, a resit opportunity will be given;
  • if unable to complete an assessment component because of extenuating circumstances, students should follow the procedure described in the Student Guide to Extenuating Circumstances1.

This change was approved by Academic Board on 12 October 2009 in consultation with the Students’ Union.  Students should consult their Programme Leader or Guidance Tutor if they have any queries. Independent advice and support is also available from the Students’ Union Advice & Representation Centre (su.advice@northumbria.ac.uk) or from a student adviser in Student Services.

1ARNA and the Student Guide to Extenuating Circumstances Affecting Assessed Work are available from http://www.northumbria.ac.uk/sd/central/ar/lts/assess/assproc/assdocstud/

Word Count

The word count is to be declared on the front page of your assignment.  The word count does not include title page, contents page, glossary, tables, figures, illustrations, reference list, bibliography and appendices.

Summarising and compressing the information in your assignment into the word limit is one of the skills that students are expected to acquire, and demonstrate as part of the assignment process.

Word limits and penalties for assignments

If the assignment is within +10% of the stated word limit no penalty will apply.  However, if the word limit exceeds the +10% limit, 10% of the mark provisionally awarded to the assignment will be deducted.  For example: if the assignment is worth 80% but is above the word limit by more than 10%, a penalty of 8% will be imposed, giving a final mark of 72%.

Time limits and penalties for presentations

The time allocated for the presentation must be adhered to.  At the end of this time, the presentation will be stopped and will be marked based on what has been delivered within the time limit.

Submission of Assessment:

In all cases an electronic copy of SM4004 assignments should be uploaded onto the Assessment Folder on Blackboard (the eLP). Assignments submitted electronically, follow the instructions of the Elp. No hard copy will be accepted by the Postgraduate Programme Office. Marked assignments will be available on the eLP on the notified date. It is advisable to retain a copy of your assignment for you own records.

Late submission of work

Where coursework is submitted without approval, after the published hand-in deadline, the following penalties will apply.

For coursework submitted up to 1 working day (24 hours) after the published hand-in deadline without approval, 10% of the total marks available for the assessment (i.e.100%) shall be deducted from the assessment mark.

For clarity: a late piece of work that would have scored 65%, 55% or 45% had it been handed in on time will be awarded 55%, 45% or 35% respectively as 10% of the total available marks will have been deducted.

The Penalty does not apply to Pass/Fail Modules, i.e. there will be no penalty for late submission if assessments on Pass/Fail are submitted up to 1 working day (24 hours) after the published hand-in deadline.

Coursework submitted more than 1 working day (24 hours) after the published hand-in deadline without approval will be regarded as not having been completed. A mark of zero will be awarded for the assessment and the module will be failed, irrespective of the overall module mark.

For clarity: if the original hand-in time on working day A is 12noon the 24 hour late submission allowance will end at 12noon on working day B.

These provisions apply to all assessments

Feedback and Timescales for Release of Marks:

Feedback on work will be returned via the eLP within 20working days of submission.

Referencing your work

The APA method of referencing uses the author’s name and the date of the publication. References are listed at the end of the text in alphabetical order by author’s name.  The general format of an electronic journal reference is shown below:

Coutu, D. (2009) ‘Why Teams Don’t Work’, Harvard Business Review, 87(5), pp.98-105. EBSCO [Online]. Available at http://searchebscohost.com (Accessed: 29th July 2011).

Author/s name and initials are listed first, followed by year of publication in brackets.  Then there is the title of article and the journal where article appears, which is in italics.  Then state the volume and issue number (in brackets) along with the pages where article can be located. Finally add the name of the database you found the information, followed by [Online] and the web address. Wherever possible use the homepage URL rather than the full and extended web address.

For further information go to the Referencing and Plagiarism topic in Skills Plus available from the Library website: www.northumbria.ac.uk/skillsplus

You will find other useful help guides on Skills Plus to help you with researching and writing your assessments.

For further information on the APA style of referencing see the Concise Rules of APA Style located in the Library at 808.06615/CON and the APA website http://www.apastyle.org/learn

Plagiarism and Cheating

Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF OTHERS, WHICH IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO ITS SOURCE (a full bibliography and/or a list of references must be submitted as prescribed in the assessment brief).

Please note that this is intended to be an individual piece of work.  Action will be taken where a student is suspected of having cheated or engaged in any dishonest practice.  Students are referred to the University regulations on plagiarism and other forms of academic irregularity.  Students must not copy or collude with one another or present any information that they themselves have not generated.

 (Some basic instruction if required here)

For further information on Plagiarism, see the Referencing and Plagiarism topic on Skills Plus.

www.northumbria.ac.uk/skillsplus

Mapping to Programme Goals and Objectives:

This assessment will contribute directly to the following Postgraduate programme goals and objectives. 

Goal One: To develop the skills necessary for employment and career progression

x1.Demonstrate awareness of personal strengths and weaknesses and the ability to engage in continuing self-development.
x2.Demonstrate the development of inter-personal and intra-personal skills.  
x3.Demonstrate competence in contemporary analytical and ICT applications.

Goal Two: Be culturally and ethically aware

 1.Demonstrate their ability to work in culturally diverse groups and teams and make appropriate and personal contribution to team effectiveness.  
 2.Reflect on their own ethical values.  
x3.Understand the wider impact of individual or organisational decision making on social and environmental contexts.

Goal Three: Have developed leadership and management capability

x1.Communicate complex issues effectively.  
x2.Demonstrate decision making and problem solving and project management skills.  

Goal Four: Have developed and applied knowledge of international business and management theory

x1.Acquire, interpret and apply knowledge of international business, management and organisational functions.
x2.Demonstrate an understanding of the impact of innovative and contemporary research on the business and management community.  
x3.Acquire, interpret and apply specialist functional knowledge in relation to their programme of study (specialist programmes only).  

Goal Five: Have developed a range of research skills and project capabilities

 1.Plan and complete a major individual piece of research on a contemporary business, financial, management or leadership topic of their choice.
x2.Demonstrate skills of analysis and synthesis in the application of research methods to the exploration of contemporary business issues.


Assessment Criteria (NBS)

Module Specific Assessment Criteria

CriteriaScales
 0-39%40-49%50-59%60-69%70-79%80-89%90-100%
Assessment 002 Individual Reflective Essay
Criterion 1 Critical evaluation and reflection of business planning process     50marks Completely Insufficient attempts to evaluate and reflect upon the development of your venture idea through the business planning process. Highly deficient in the documentation of the experience of planning the venture idea. No coverage of the module duration. No attempts to appraise the opportunities and activities pursued as part of the planning process. No reflection of these experiences is offered. Exclusive reliance on description with no criticality evident.         [0-18] Insufficient attempts to critically evaluate and reflect upon the development of your venture idea through the business planning process. Deficient in the documentation of the experience of planning the venture idea. Highly lacking in coverage of the module duration. Limited attempts to appraise the opportunities and activities pursued as part of the planning process. Limited reflection of these experiences is offered. Heavy reliance on description with limited criticality.         [19-24]Adequate attempts to critically evaluate and reflect upon the development of your venture idea through the business planning process. Some documentation of the experience of planning the venture idea that covers much of the duration of the module. Some attempts to appraise some of the opportunities and activities pursued as part of the planning process but without criticality at times. Some reflection of these experiences is offered but suffers from being overly descriptive in places.        [25- 29]Good attempts to critically evaluate and reflect upon the development of your venture idea through the business planning process. Evident documentation of the experience of planning the venture idea that covers the duration of the module. Good attempts to appraise many of the opportunities and activities pursued as part of the planning process. Appropriate reflection of these experiences is offered.               [30-35]Very Good attempts to evaluate and reflect upon the development of your venture idea through the business planning process. Thorough documentation of the experience of planning the venture idea that covers the duration of the module. Very good attempts to critically appraise the opportunities and activities pursued as part of the planning process. Some detailed and careful reflection of these experiences is offered.             [36-39]Excellent attempts to critically evaluate and reflect upon the development of your venture idea through the business planning process. Detailed documentation of the experience of planning the venture idea that covers the duration of the module. Extremely strong attempts to thoroughly appraise the opportunities and activities pursued as part of the planning process with acute appreciation of their merits and limitations. Consistently detailed and careful reflection of these experiences is offered.             [40-44]Outstanding attempts to critically evaluate and reflect upon the development of your venture idea through the business planning process. Comprehensive and methodical documentation of the experience of planning the venture idea that covers the duration and all aspects of the module. Extremely rigorous attempts to appraise the opportunities and activities pursued as part of the planning process. Extremely detailed and careful reflection of these experiences is offered, with comprehensive consideration of what would be done differently. [45-50]
Criterion 2 Links to academic theory and literature   20marks Completely insufficient efforts to source and use relevant theory and literature to underpin the work. No awareness of the issues and challenges of starting and operating a small business .Ideas presented wholly unsubstantiated.  No criticality of the material used. Sources used are not referenced per the conventions of APA style. No reference list provided.       [0-7] Insufficient efforts to source and use relevant theory and literature to underpin the work. Limited awareness of the issues and challenges of starting and operating a small business. Ideas presented largely unsubstantiated. Limited criticality of the material used.  Sources used are not referenced per the conventions of APA style. Reference list provided but incomplete.       [8-9] Adequate efforts to source and use relevant theory and literature to underpin the work. Sufficient awareness of the issues and challenges of starting and operating a small business. Ideas generally substantiated but incidences where greater substantiation is needed. Sources largely referenced per the conventions of APA style.           [10-11] Good efforts to source and use relevant theory and literature to underpin the work. Good awareness of the issues and challenges of starting and operating a small business. Ideas generally well substantiated. Sources referenced per the conventions of APA style.                 [12-13] Very Good efforts to source and use relevant theory and literature to underpin the work. Very good awareness of the issues and challenges of starting and operating a small business .Demonstrates strong understanding and some criticality of the material and theories used. Clearly referenced as per APA conventions.             [14-15] Excellent efforts to source and use relevant theory and literature to underpin the work. Excellent awareness of the issues and challenges of starting and operating a small business .Demonstrates excellent understanding and criticality of the material and theories used. Clearly referenced as per APA conventions.                   [16-17]Outstanding efforts to source and use relevant theory and literature to underpin the work. Outstanding awareness of the issues and challenges of starting and operating a small business .Demonstrates outstanding understanding and criticality of the material used. Clearly referenced as per APA conventions with reference list demonstrating comprehensive range of sources have been utilised.   [18-20]
Criterion 3 Supporting Evidence     20 MarksCompletely insufficient evidence of activities undertaken is provided in the appendices to support the content of the reflective essay. No evidence to demonstrate that research and activity has been undertaken as part of business planning process. No cross referencing system in place.            [0-7]Insufficient evidence of activities undertaken is provided in the appendices to support the content of the reflective essay. Limited evidence to demonstrate that research and activity has been undertaken as part of business planning process. Confusing cross referencing system in place.         [8-9]Adequate evidence of activities undertaken is provided in the appendices to support the content of the reflective essay. Some evidence to demonstrate that research and activity has been undertaken as part of business planning process, but this lacks clear relevance and appropriateness at times. Adequate cross referencing system in place.       [10-11]Good evidence of activities undertaken is provided in the appendices to support the content of the reflective essay. This evidence demonstrates some relevant and appropriate research and activity has been undertaken as part of the business planning process. Good cross referencing system in place.             [12-13]Very good evidence of activities undertaken is provided in the appendices to support the content of the reflective essay. This evidence demonstrates the research and activities undertaken as part of the business planning process to be well considered and appropriate. Very good cross referencing system in place.           [14-15]Excellent evidence of activities undertaken is provided in the appendices to support the content of the reflective essay. This evidence demonstrates comprehensive research and activity has been undertaken as part of the business planning process and strong engagement with the module more generally. Excellent cross referencing system in place.           [16-17]Outstanding evidence of activities undertaken is provided in the appendices to support the content of the reflective essay. This evidence demonstrates an comprehensive and sophisticated research and activity has been undertaken as part of the business planning process and outstanding engagement in the module as a whole. There is an outstanding cross referencing system in place.  [18-20]
Criterion 4 Structure and Presentation   10 marksCompletely insufficient clarity of written prose which fails to examine your individual experience of the business planning process. Highly illogical structure with no signposting provided throughout the work. Visually very unattractive and difficult to follow. Lacking introduction and conclusion.   [0-3.5]  Insufficient clarity of written prose which superficially examines your individual experience of the business planning process. Illogical structure with limited signposting provided throughout the work. Visually unattractive and difficult to follow. Lacking an introduction or conclusion.     [4 – 4.5]Adequate clarity of written prose which offers some examination of your individual experience of the business planning process. Structure adequate with signposting generally offered throughout. Deficiencies in visual attractiveness in times.       [5-5.5]Good clarity of written prose which offers examination of your individual experience of the business planning process. Good structure and signposting consistent throughout. Generally visually attractive.             [6-6.5]Very good clarity of written prose which offers examination of your individual experience of the business planning process. Very good and appropriate structure and signposting consistent throughout. Visually very attractive           [.7-7.5]Excellent clarity of written prose which clearly examines your individual experience of the business planning process. Logical structure with clear signposting provided throughout. Visually very attractively presented.               [8-8.5]Outstanding clarity of written prose which clearly and concisely examines your individual experience. Highly logical structure with clear signposting provided throughout. Visually very attractive and professionally presented[           9-10]
Overall CommentsThe reflective essay has serious weaknesses.  The student is completely insufficient in demonstrating that he/she understands contemporary practical issues of starting-up and operating a small business and being entrepreneurial and of the requirements of the business planning process to achieve start-up or on-going operations of a small business.   [0 – 29]The reflective essay has weaknesses. The student is insufficient in demonstrating that he/she understands contemporary practical issues of starting-up and operating a small business and being entrepreneurial and of the requirements of the business planning process to achieve start-up or on-going operations of a small business.       [40-49]The reflective essay is adequate. The student adequately demonstrates that he/she understands contemporary practical issues of starting-up and operating a small business and being entrepreneurial and of the requirements of the business planning process to achieve start-up or on-going operations of a small business.       [50-59]The reflective essay is good. There is evident good understanding of the contemporary practical issues of starting-up and operating a small business and being entrepreneurial and of the requirements of the business planning process to achieve start-up or on-going operations of a small business.           [60-69]The reflective essay is very good. There is evident very good understanding of the contemporary practical issues of starting-up and operating a small business and being entrepreneurial and of the requirements of the business planning process to achieve start-up or on-going operations of a small business.         [70-79]The reflective essay is excellent .The student demonstrates high level understanding of the contemporary practical issues of starting-up and operating a small business and being entrepreneurial and of the requirements of the business planning process to achieve start-up or on-going operations of a small business.               [80-89]The reflective essay is outstanding essay .  The student demonstrates a full understanding of the contemporary practical issues of starting-up and operating a small business and being entrepreneurial and of the requirements of the business planning process to achieve start-up or on-going operations of a small business.       [90 – 100]

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