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Business report Southern Business technology

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Continuous assessment 100%. Please note: This is an INDIVIDUAL assignment

Definition

Assignment: Critically examine the relevance of established marketing theory in an entrepreneurial micro/small/medium enterprise, (MSME) context and discuss, in light of current literature, whether there is a basis for developing new thinking at the marketing/entrepreneurship interface that better explains marketing practice in such a context and even beyond. An essential part of completing this assignment will require you to meet, albeit virtually, and interview an entrepreneurial business practitioner who you know or who, through your network of contacts, you can get an introduction to. It may be someone from your village, town or city, someone local. It should be someone who has successfully established a social enterprise, a charity perhaps, or a new business venture or who has successfully grown a small business to medium size.

Company Name: Southern Business Technology Ltd.

Word limit: 5000

Please note:

Additional Information for Students

  1. Students are not permitted to submit coursework as PDF Format unless the assignment brief specifies otherwise. If a PDF is submitted to Turnitin it will not be marked and a mark of zero will be awarded for non-submission as the assessment requirements have not been met.
  • Requirement to evidence engagement with directed reading and module content.

Please note that you must evidence active engagement with the directed reading material and teaching session content to pass this module.  Directed reading material includes the required and recommended reading material and any other reading specified during teaching sessions and within teaching content.  You can evidence your engagement by incorporating discussion points, company\case study examples, guest lecture evidence and theory raised within the directed reading material and teaching content within your assignments.

Insufficient evidence of engagement with teaching session content and directed reading material will result in a fail mark for your assignment!

  1. Student Academic Discussions relating to submitted work​​

Please note that a random sample of students will be required to attend an academic discussion in relation to the work that they have produced and the references that they have sourced and used. In respect of group work you will be expected to answer questions on all of the work submitted on your behalf.  If you are unable to discuss your work satisfactorily it is likely that we will move to apply the usual plagiarism\third party collusion penalties.

Submission date: The assignment should be submitted by 23:59pm on Saturday 28th of November via the BBL website.

Remember to obey the Command Word and define Key Word(s) in the question

  • This may have a negative tone but you must examine both positive and negative aspects and explain. The word critically is normally used when the topic for discussion is controversial and has issues that are both positive and negative.
  • This is a written debate. You will use skills of reasoning, backed up by evidence. The aim is to make a case for and against an argument, or point out the merits and demerits of a given context. Remember to arrive at a conclusion.

STRUCTURE

1.An Introduction: 

may contain the definition or explanation of the key terms, e.g. ‘Entrepreneurial marketing’; introduction to your case study; a summary of the required tasks to be covered. Remember to include research questions and objectives

Main Body: 

Main Body: should contain all discussions on the main question.

  • You are required to Critically Examine the relevance of established marketing theory in an entrepreneurial micro/small/medium enterprise, (MSME) context.
  • You are also required to Discuss, in light of current literature, whether there is a basis for developing new thinking at the marketing/entrepreneurship interface that better explains marketing practice in such a context and even beyond.

Likely actions for the Programme Participant to take:

  • To identify someone as the key case-study and to make contact with them, to arrange to ‘meet’ them, albeit, in these challenging times, virtually, and to interview them.
  • To undertake this interview the Programme participant will need to develop a series of interview topics distilled from extant research to guide the progress of the interview. It will then be essential to transcribe the details of the interview prior to analysis of the contents. (Keep your transcription available secure as you may be asked to make it available to your lecturer as a part of the assessment).
  • Following an analysis of the content of the interview the Programme participant is required to present a coherent response to the challenge posed in the assignment, namely to critically examine the relevance of established marketing theory in an entrepreneurial micro/small/medium enterprise, (MSME) context and discuss, in light of current literature, whether there is a basis for developing new thinking at the marketing/entrepreneurship interface that better explains marketing practice in such a context and even beyond.
  • The Programme Participant might also want to meet, again virtually, with members of any group he or she has been a member of during their Masters programme to discuss and more specifically test their thinking and to identify appropriate topics for an interview based on their combined knowledge of the literature. 
  • Entrepreneurship 
  • Marketing 
  • Entrepreneurial marketing 
  • The Marketing Entrepreneurship Interface (MEI) and Entrepreneurial Marketing (EM) 
  • Entrepreneurial Marketing Dimensions 
  • Traditional Marketing vs Entrepreneurial Marketing 
  • Entrepreneurial marketing and the role of the effectuation theory 
  • The knowledge gap 
  • Students may use tables to show differences and similarities.  

2.Literature Review

– Some areas to consider in Literature Review: 

Please Note: The above is not an exhaustive list of what could be included in your Literature Review.

  • This is the support structure of your entire work. You must include secondary sources, arguments, models, concepts, theories, frameworks and anything relevant/interesting to your subject matter.
  • This section is an indication of how well you can find/filter information and link them to your objectives and research questions set.
  • A few questions to reflect on:
  • What is known about my subject? 
  • What is the chronology of the development of knowledge about my subject? 
  • Are there any gaps in knowledge of my subject? Which openings for research have been identified by other researchers? How do I intend to bridge the gaps? 
  • What concepts, models, theories, and frameworks can I find regarding my research?
  • Is there a consensus on relevant issues? Or is there significant debate on issues? What are the various positions? 
  • What is the most fruitful direction I can see for my research as a result of my literature review? What directions are indicated by the work of other researchers?

3.Methodology of the Research

The general plan of how you will go about answering your research question(s).

It will specify

  • The sources from which you intend to collect data,
  • How you propose to collect and analyse these, discuss ethical issues and
  • The constraints you will inevitably encounter.
  • Your research design is the general plan of how you will go about answering your research question(s).
  • It will specify
    • the sources from which you intend to collect data,
    • how you propose to collect and analyse these, discuss ethical issues and
    • the constraints you will inevitably encounter.

4.Findings and Discussion

  • The purpose of this section is to report the facts your research discovered, to interpret these results and relate the findings to the original research goals and objectives.
  • The implications (importance) of the research should also be discussed here.

5. Conclusion:

 should summarise key findings and arrive at a conclusion (Does it answer the question – is EM different from traditional marketing? if different by how much/what are the differences and if similar, what are the similarities) 

                1.Demonstrate that you have answered the research question(s).

                2. Demonstrate that you have met the research objectives.

                3. Consider your findings in relation to the existing literature.

6. Recommendation

  1. Your Recommendations should be insightful and show clearly how your work leads to them
  2. Minimum 5 recommendations.


7. References: 

Presented in Harvard style writing. 

Appendices: should use it to cover data or details that aren’t essential to your work, but which could provide useful context or background material.

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