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BUS7B30 Financial Insights and Business Intelligence


ASSIGNMENT FRONT SHEET BUS7B30 Financial Insights and Business Intelligence

Student Name:
Certification :  I certify that the whole of this work is the result of my individual effort and that all quotations from books, periodicals etc. have been acknowledged.
Student Signature:Date:
Student Registration Number:
Student email address :
Programme :    MBAYear/Level : 1/7
Academic Year :  2022/23Trimester :     
Module title :  Financial Insights and Business Intelligence (20-credit)Assignment no. : 2 
Module code:  BUS7B30                          Word guide:    1,500
Percentage Weighting of this assignment for the module: 50%
Issue date :                              Return date : 12/01/23
Lecturer : Robert Leigh                          Second marker : 
Notes for students : 1. Electronic copy of assignment must be submitted through the Turnitin software. 2. This assignment will be marked electronically and results available online through Grademark in Turnitin within 3 weeks of the submission date. 3. 10% of marks are awarded for satisfactory use of language and/or good presentation. 4. 5% of marks are awarded for satisfactory referencing and/or presentation of a bibliography where either is required. Note that all referenced work should be obtained from credible sources. 5. Students should ensure that they comply with Glyndwr University’s plagiarism policy. 6. Students should make correct use of the Harvard referencing method.
Learning Outcomes Tested in this Assignment:   3) Identify appropriate techniques to gain financial insights and business intelligence in the big data age  
Text Box: Feedback                         
Mark (%)  

Would students please note that achievement of the learning outcomes for this assessment is demonstrated against the assessment criteria shown below (which are not necessarily weighted equally).  All marks/grades remain indicative until they have been considered and confirmed by the Assessment Board

Assignment 2

FinTech is being widely adopted by companies to improve their financial performance. Critically evaluate two FinTech solutions that could help Amazon improve their performance. In your answer, provide examples of how the FinTech solution has been implemented in a similar company to Amazon. Furthermore, for each FinTech solution, provide strengths and weaknesses of each FinTech solution.

It is recommended when reviewing Amazon’s financial performance, utilise the information gathered in Assignment 1 to help support your answer               

(85 marks).

Assessment CriteriaMarks AwardedMarks Available 
1Evaluation of each FinTech solution     45 
2Comparable analysis of the implementation of suggested FinTech idea with comparable business   20 
3Strength and weaknesses of each FinTech solution   20 
4Wide ranging references with the correct use of the Harvard system 5 
5Quality of the written work. Clear structure to the work and correct spelling was used throughout.   10 
Additional Comments from Second marker or External Examiner (if required) :                      

Marking Criteria for Level 7 Masters Programmes
No work has been submitted in the time allowed, or the work submitted demonstrates little or no understanding of the task or the subject matter.  This may be evident where the work is substantially incoherent, irrelevant or lacking in factual content, or where these shortcomings are present in combination such that the work as a whole is unsound.  Major errors of fact, or evidence of substantially poor cognitive or other relevant skills will also lead to a fail.  Fail: Marks below 30%
The work shows some knowledge and required skills are present to a degree.  There may be appreciable error or omission of facts, poor structure, misdirection to the task, or poor conceptualisation or illustration of the work.  Evidence of analysis and evaluation is weak.  There will be indications in the work that the candidate is capable of improving it by further application to the task.  Fail: Marks in the range 30% – 39%
The work contains sufficient descriptive information.  There is some analysis and explanation with appropriate illustration and example, and some attempt to evaluate.  The work will generally be coherent and relevant, it will contain some useful proposals or solutions related to familiar solutions and there will be some attempt at originality.  It will be communicated clearly.  Pass: Marks in the range of 40% – 49%
The work contains all the necessary contextual information.  There will be adequate analysis, explanation and conceptualisation, with appropriate illustration and example, and sound attempts to evaluate and judge.  The work will be substantially coherent and will contain relevant and feasible proposals or solutions related to familiar situations, some responses to uncertainty or ambiguity and some acknowledgements of the implications of change.  Pass: Marks in the range of 50% – 59%
The work will contain complete explanations using most available information.  There will be substantial analysis; the ability to recognise evidence, use ideas, conceptualise, evaluate and judge in familiar situations will be clearly demonstrated.  Proposals or solutions will be contextually relevant and useful, with substantial evidence of the skill necessary to operationalize them in a variety of situations, including those in which uncertainty, ambiguity or change are present.  The work will provide evidence of originality and of useful knowledge transfer to novel situations.  It will be coherent and convincing.  Pass: Marks in the range of 60% – 69%
The work will clearly demonstrate the ability to analyse accurately, reliably and fully, all relevant information; to use evidence; to conceptualise, evaluate and judge; to propose and operationalise effective solutions, and to show substantial originality and creativity in a variety of familiar situations or in the face of ambiguity, uncertainty or change.  It will demonstrate valuable knowledge transfer and propose feasible solutions for a wide range of situations.  Evidence of the ability to innovate will be present.  Pass: Marks in the range of 70% and above