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BUS707 Applied Business Research

BUGEN 5930 Business, Society & the Planet

BUS707 Applied Business


Task: Write a Research Proposal

This assessment requires students to choose one business researched in Assessment 2 then to choose and justify the most appropriate research design, clearly explaining WHY the chosen design will best answer the research question and is the most appropriate.  Students should clearly justify their recommended research and analysis methods of research.


Choose one business affected by the fluctuations in the Australian dollar that you researched in Assessment 2.  You are now going to write a research proposal for this business to gather further information.

Your research proposal should contain the following information.

  1. Title page: Include a short title plus your name and student number.
  2. Current situation: A brief summary of the current situation of your chosen business, why research Is required and what the research is about.  It must be clear, succinct and understandable to all readers.
  3. The Research problem: Discusses the problem or question the research project seeks to answer and how the research contributes to its clarification.  This section should include 3 hypothesis questions and 6 research questions that will be addressed
  4. Background: This section clarifies the significance of the research and describes the broader historical, economic and social background (refer to Assessment 2 for information) plus research on your chosen business.
  5. Ethical considerations: Relevant ethical considerations should be included.
  6. Literary Review: A direct search of published works including periodical and books that discuss and present results relevant to your business problem.  (a minimum of 6).
  7. Aims/Objectives of the Research: A formal statement on the research objectives. This statement identifies the types of research that are needed and what information may result to provide assistance in making management decisions.
  8. Research design. (methodology/methods – qualitative and quantitative) Describe the research methodology and method/s that are proposed and fully justify their use. It will include data collection and analysis proposed.
  9. Reference List: Formatted using Harvard (Anglia) style.
  10. Appendices: Include a consent form if relevant (optional)

Proposal Format

The report must be professionally written using:

Headings and subheadings

Ariel 10 point or Times Roman 12 point plus single spacing

Harvard (Anglia) style reference


Plagiarism and Referencing

All sources used in your assessment must be suitably referenced.  Failure to acknowledge a source is plagiarism and is a serious academic issue.

The following percentage of plagiarism is acceptable in your report:

10% from text or slides         )                            these must be referenced

15% from other sources       )                                                  Total 25%

If your plagiarism figure shown in Turnitin is about 25% you will receive a mark of 0 (Zero) for your assessment.



You must submit your own work.  Do not copy other student’s work as this is a form of Plagiarism. If it is shown on Turnitin that you have copied another student’s work, both students will be given a mark of 0 (Zero).


Oral Presentation

Students must present their proposal to the class as if the audience had the authority to grant approval for the research to ‘go ahead’.

The presentation should contain 8-10 slides.  Timing of each presentation is 5 minutes including questions.

Each slide should have no more than 5 points

All presentations should be supported by visuals.

Students must not read sections of their proposal – students reading rather than presenting will find it difficult to pass this section of the assessment.


Marking guide

Marks for the Research Proposal out of 40 will be based on the following:

  • Addressing each of the elements of the proposal
  • Providing evidence of knowledge and skills specific to the research question
  • Discussing and justifying the decisions made in the choice of research and analysis methods
  • Organising information coherently and communicating ideas accurately
  • Using appropriate theoretical support to the research proposal
  • Presenting the information in a professional manner with correct referencing.

Marks for the Presentation out of 10 will be based on the following:

  • Relevance, quality and organisation of the information in the presentation
  • Clear and effective communication – verbal and non-verbal skills
  • Professional presentation skills
  • Design and use of visuals to support the presentation
  • Audience involvement
  • Response to questions

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