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BUS5PB | Assignment 1 Self Service Analytics Solution | Management

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BUS5PB Assignment 1 Self Service Analytics Solution Management

Tasks
• Conduct a critical review of the survey and its outcomes. Suggest improvements to the survey in terms of data coverage and data metrics. You may refer to external sources of information to justify your evaluation;
• Develop two analytics solutions to analyse the dataset using the two software packages covered in the subject so far.BUS5PB Assignment 1 Self Service Analytics Solution Management. It is recommended to explore insights among data to pinpoint characteristics of each segment, for example, age or gender distribution for product type;

BUS5PB Assignment 1 Self Service Analytics Solution Management


• Based on the insights obtained from analytics solutions and any external sources of information, recommend effective marketing strategies (market opportunities, targeted customers, channels for campaigns, etc.) for a potential client intending to enter these new industry segments in Australia. You need to decide on the number of recommendations with a brief justification for your choice. Recommendations should refer to visualisations (a combination of diagrams and charts) from your analytics solutions and external references.
• You are free to make reasonable assumptions and justifications given the educational nature of this case study.

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