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BSBADV503 Assessment Answers

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BSBADV503 Coordinate advertising research Student Assessment

What is the purpose of this document?

The Student Pack is the document you, the student, needs to complete to demonstrate competency. This document includes the context and conditions of your assessment, the tasks to be completed by you and an outline of the evidence to be gathered.

The information includes the following:

  • Information related to the unit of competency
  • Guidelines and instructions to complete each task and activity
  • A student evaluation form

Student Evaluation Form

These documents are designed after conducting thorough industry consultation. Students are encouraged to evaluate this document and provide constructive feedback to their training organisation if they feel that this document can be improved.

Link to other unit documents

Document Usage

CAQA Resources

Student Pack © 2019 CAQA Resources, CAQA and RTO Training Resources

This template and all its including associated content is a copyrighted work under Australian and other copyright laws. Do not submit copies or modifications of this template to any website or any third parties. Please review the following license agreement to learn how you may or may not use this template.

License Agreement:  


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1. Student and trainer details

Student details 
Full name:  
Student ID:  
Contact number:  
Email address:  
Trainer details  
Full name:  

2. Qualification and unit of competency

Qualification/Course/Program Details
Code:  
Name:  
Unit of competency
Code: BSBADV503
Name: Coordinate advertising research
Releases: 1.0
Release date: 25/March/2015

3. Assessment Submission Method

☐      By hand to trainer/assessor  ☐      By email to trainer/assessor ☐      Online submission via Learning Management System (LMS)    ☐      Any other method _________________________________________________                                                               (Please describe here)

4. Student declaration 

I have read and understood the information in the Unit Requirements prior to commencing this Student Pack;I certify that the work submitted for this assessment pack is my own. I have clearly referenced any sources used in my submission. I understand that a false declaration is a form of malpractice; I have kept a copy of this Student Pack and all relevant notes, attachments, and reference material that I used in the production of this Student Pack;For the purposes of assessment, I give the trainer/assessor permission to: Reproduce this assessment and provide a copy to another member of staff; and Take steps to authenticate the assessment, including communicating a copy of this assessment to a plagiarism checking service (which may retain a copy of the assessment on its database for future plagiarism checking).   Student signature:   ________________________________              

Date:  ____/_____/______________  

5. Assessment Plan

The student must be assessed as satisfactory in each of the following assessment methods in order to demonstrate competence in a variety of ways.
Evidence number/ Task number Assessment method/ Type of evidence/ Task name   Sufficient evidence recorded/Outcome
Assessment task 1 Knowledge Test (KT) S / NS (First Attempt) S / NS (Second Attempt)
Assessment task 2 Project (PT) S / NS (First Attempt) S / NS (Second Attempt)
Outcome C ☐ NYC ☐      Date assessed:   Trainer signature:  

6. Completion of the Assessment Plan

Your trainer is required to fill out the Assessment Plan Outcome records above, when: You have completed and submitted all the requirements for the assessment tasks for this cluster or unit of competency.Your work has been reviewed and assessed by your trainer/assessor.You have been assessed as either satisfactory or unsatisfactory for each assessment task within the unit of competency.You have been provided with relevant and detailed feedback. Every assessment has a “Feedback to Student” section used to record the following information. Your trainer/assessor must also ensure that all sections are filled in appropriately, such as: Result of Assessment (satisfactory or unsatisfactory)Student name, signature and dateAssessor name, signature and date Relevant and detailed feedback    

7. Unit Requirements

You, the student, must read and understand all of the information in the Unit Requirements before completing the Student Pack. If you have any questions regarding the information, see your trainer/assessor for further information and clarification.

Pre-Assessment Checklist: Task 1 – Knowledge Test

The purpose of this checklist
The pre-assessment checklist helps students determine if they are ready for assessment. The trainer/assessor must review the checklist with the student before the student attempts the assessment task. If any items of the checklist are incomplete or not clear to the student, the trainer/assessor must provide relevant information to the student to ensure they understand the requirements of the assessment task. The student must ensure they are ready for the assessment task before undertaking it.
Section 1: Information for Students
☐ Make sure you have completed the necessary prior learning before attempting this assessment. ☐ Make sure your trainer/assessor clearly explained the assessment process and tasks to be completed. ☐ Make sure you understand what evidence is required to be collected and how. ☐ Make sure you know your rights and the Complaints and Appeal process. ☐ Make sure you discuss any special needs or reasonable adjustments to be considered during the assessment (refer to the Reasonable Adjustments Strategy Matrix – Appendix A and negotiate these with your trainer/assessor). ☐ Make sure that you have access to a computer and the internet (if you prefer to type the answers). ☐ Make sure that you have all the required resources needed to complete this assessment task. ☐ The due date of this assessment task is in accordance with your timetable. ☐ In exceptional (compelling and compassionate) circumstances, an extension to submit an assessment can be granted by the trainer/assessor. Evidence of the compelling and compassionate circumstances must be provided together with your request for an extension to submit your assessment work. ☐ The request for an extension to submit your assessment work must be made before the due date.
Section 2: Reasonable adjustments 
I confirm that I have reviewed the Reasonable Adjustments guidelines and criteria as provided in Appendix A and attached relevant evidence as required and select the correct checkbox. ☐ I do require reasonable adjustment ☐ I do not require reasonable adjustment
Declaration (Student to complete) ☐ I confirm that the purpose and procedure of this assessment task has been clearly explained to me. ☐ I confirm that I have been consulted about any special needs I might have in relation to the assessment process. ☐ I confirm that the criteria used for this assessment has been discussed with me, as have the consequences and possible outcomes of this assessment. ☐ I confirm I have accessed and understand the assessment information as provided in the Training Organisation’s Student Handbook. ☐ I confirm I have been given fair notice of the date, time, venue and/or other arrangements for this assessment. ☐ I confirm that I am ready for assessment.   Student Name: ______________________________________   Student Signature: ___________________________________  

Assessment method-based instructions and guidelines: Knowledge Test

Assessment type  
  Written Questions  
Instructions provided to the student:  
Assessment task description:  
This is the first (1) assessment task you must successfully complete to be deemed competent in this unit of competency.The Knowledge Test is comprised of fourteen (14) written questionsYou must respond to all questions and submit them to your Trainer/Assessor.You must answer all questions to the required level, e.g. provide an answer within the required word limit, to be deemed satisfactory in this taskYou will receive your feedback within two (2) weeks, and you will be notified by your Trainer/Assessor when your results are available.  
Applicable conditions:  
All knowledge tests are untimed and are conducted as open book assessment (this means you can refer to your textbook during the test).You must read and respond to all questions.You may handwrite/use a computer to answer the questions.You must complete the task independently.No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory.As you complete this assessment task, you are predominately demonstrating your written skills and knowledge to your trainer/assessor.  
Resubmissions and reattempts:  
Where a student’s answers are deemed not satisfactory after the first attempt, a resubmission attempt will be allowed. The student may speak to their trainer/assessor if they have any difficulty in completing this task and require reasonable adjustments. For more information, please refer to the Training Organisation’s Student Handbook.  
Location:  
This assessment task may be completed in:   ☐ a classroom ☐ learning management system (i.e. Moodle), ☐ workplace, ☐ or an independent learning environment.   Your trainer/assessor will provide you with further information regarding the location for completing this assessment task.      
Instructions for answering the written questions:  
Complete a written assessment consisting of a series of questions.You will be required to answer all the questions correctly.Do not start answering questions without understanding what is required. Read the questions carefully and critically analyse them for a few seconds; this will help you to identify what information is needed in the answer.Your answers must demonstrate an understanding and application of the relevant concepts and critical thinking.Be concise, to the point and write answers within the word-limit given to each question. Do not provide irrelevant information. Remember, quantity is not quality.You must write your responses in your own words.Use non-discriminatory language. The language used should not devalue, demean, or exclude individuals or groups based on attributes such as gender, disability, culture, race, religion, sexual preference or age. Gender-inclusive language should be used.When you quote, paraphrase, summarise or copy information from other sources to write your answers or research your work, always acknowledge the source.  
  Purpose of the assessment  
This assessment task is designed to evaluate student’s knowledge essential to conduct primary and secondary advertising research to test advertising themes and ideas & Knowledge regarding the following: Knowledge of modern award and National Employment Standards (NES).Knowledge of complying with Marketing Codes of Practice.Knowledge of methods of editing in data processing of market research.Knowledge of necessary steps for the tabulation of research data.Knowledge of data analysis techniques.Knowledge of ethical principles relevant to advertising. Knowledge of the core techniques of Market Research Sampling.Knowledge of writing a good hypothesis. Knowledge of market analysis in business growth improvement.Knowledge of qualitative and quantitative research.Knowledge of requirements for time, cost and scope as determined in advertising brief. Knowledge to estimate timelines required for market research projects. Knowledge to determine the project budget for market research. Knowledge of commonly used statistical analysis methods and techniques for market research.  
Task instructions
an individual assessment.

 Assessment Task 1: Knowledge Test

Provide your response to each question in the box below.

Q1: Explain the legal and ethical requirements affecting market research. Write your answer in 250-300 words. Satisfactory response
Yes   No  
                                                           
Q2: Answer the following questions related to “policies and procedures related to market research”: Explain the purpose of the privacy policy. Write your answer in 20- 30 words.Document a checklist for best practice on workplace privacy. Write your answer in 100-150 words.Prepare a list of Marketing Research Analysis Procedure Activities. Document any five (5).   Satisfactory response
Yes   No  
                                                           
Q3: Answer the following: What is ‘research ethics’? What are its principles? Write your answer in 100–150 words for each.What are the general principles of responsible research? Write your answer in 50-100 words. What are the different codes of conduct in research? Document any six (6).   Satisfactory response
Yes   No  
                                           
Q4: Answer the following: What is a modern award? Who is covered by a modern award? Write your answer in 50-100 words.Prepare a list of ten (10) minimum employment entitlements, as defined in National Employment Standards (NES).What entitlements of National Employment Standards (NES) cover casual employees?   Satisfactory response
Yes   No  
                                                                             
Q5: Explain the eight (8) key ethical principles of advertising. Write your answer in 200-250 words.   Satisfactory response
Yes   No  
                               
Q6: Answer the following: Explain the purpose of complying with Marketing Codes of Practice? Write your answer in 50-100 words.Explain the different types of Marketing Codes of Practice. Write your answer in 50-100 words.   Satisfactory response
Yes   No  
                                         
Q7: Answer the following questions regarding “Data processing methods and data analysis techniques”: Explain different methods of editing in data processing of market research. Write your answer in 150-200 words. Explain the necessary steps for the tabulation of research data. Write your answer in 200-250 words.Explain the following data analysis techniques: •   Quantitative analysis •   Qualitative analysis.   Satisfactory response
Yes   No  
                                                                                         
Q8: Insert Question here Answer the following questions: Explain the purpose of the following core techniques of Market Research Sampling: True Random Sampling Stratified Samples Write your answer in 50-100 words What do you mean by hypothesis? Explain its purpose. Write your answer in 100-150 wordsExplain the process of writing a good hypothesis. Write your answer in 100-150 words. Satisfactory response
Yes   No  
                                                                           
Q9: Answer the following questions: How can you estimate timelines required for market research projects? Write your answer in 30-50 words.How can you determine the project budget for market research? Prepare a list of any five (5) breakdown elements for the market research project budget. Write your answer in 50-100 words.Explain the key components of a project implementation plan. Write your answer in 50-100 words.   Satisfactory response
Yes   No  
                                                     
Q10: Answer the following questions: Explain the role of market analysis in business growth improvement. Write your answer in 150-200 wordsExplain the roles and uses of qualitative and quantitative research. List at least two methods of data collection for qualitative and quantitative research. Write your answer in 150-200 wordsExplain the following two (2) types of Survey Instruments: QuestionnaireInterviews Write your answer in 100-150 words.   Satisfactory response
Yes   No  
                                                                                                   
Q11: Answer the following questions regarding “Project design within given budgets and other resource constraints”: Explain the following types of market research designs: Exploratory Research Descriptive Research Causal Research Write your answer in 150-200 words. Explain the following types of Market research constraints: Budgetary constraintsTime constraintsReliability of the data. Satisfactory response
Yes   No  
                                                         
Q12: Answer the following What is the role of primary and secondary research in analysing information about consumer, product and market environment? Write your answer in 200-250 words.What is concept testing? Explain the need for concept testing. Write your answer in 200-250 words.   Satisfactory response
Yes   No  
                                                 
Q13: Answer the following Identify and explain the Pre-test advertising methods. Write your answer in 200-250 words.What is Research Brief? Explain the format of the research brief. Write your answer in 200-250 words.   Satisfactory response
Yes   No  
                                                                                   
Q14: What is Advertising strategy? Explain the types of efficient advertisement strategies. Write your answer in 200-250 words. Satisfactory response
Yes   No  
                                                       
  1.  
Outcome First attempt:   Outcome (make sure to tick the correct checkbox):    Satisfactory (S) ☐ or Not Satisfactory (NS) ☐   Date: _______(day)/ _______(month)/ _______(year)   Feedback:                       Second attempt:   Outcome (please make sure to tick the correct checkbox):  Satisfactory (S) ☐ or Not Satisfactory (NS) ☐ Date: _______(day)/ _______(month)/ _______(year) Feedback:              
Student Declaration I declare that the answers I have provided are my own work. Where I have accessed information from other sources, I have provided references and/or links to my sources. I have kept a copy of all relevant notes and reference material that I used as part of my submission. I have provided references for all sources where the information is not my own. I understand the consequences of falsifying documentation and plagiarism. I understand how the assessment is structured. I accept that the work I submit may be subject to verification to establish that it is my own.I understand that if I disagree with the assessment outcome, I can appeal the assessment process, and either re-submit additional evidence undertake gap training and or have my submission re-assessed. All appeal options have been explained to me.  
Student Signature    
Date    
Trainer/Assessor Name  
Trainer/Assessor Declaration I hold:   ☐ Vocational competencies at least to the level being delivered ☐ Current relevant industry skills ☐ Current knowledge and skills in VET, and undertake ☐ Ongoing professional development in VET   I declare that I have conducted an assessment of this student’s submission. The assessment tasks were deemed current, sufficient, valid and reliable. I declare that I have conducted a fair, valid, reliable, and flexible assessment.  I have provided feedback to the student.  
Trainer/Assessor Signature  
Date    
Office Use Only The outcome of this assessment has been entered into the Student Management System   on _________________ (insert date)   by (insert Name) __________________________________  

Pre-Assessment Checklist: Task 2 – Project

The purpose of this checklist
The pre-assessment checklist helps students determine if they are ready for assessment. The trainer/assessor must review the checklist with the student before the student attempts the assessment task. If any items of the checklist are incomplete or not clear to the student, the trainer/assessor must provide relevant information to the student to ensure they understand the requirements of the assessment task. The student must ensure they are ready for the assessment task before undertaking it.
Section 1: Information for Students
☐ Make sure you have completed the necessary prior learning before attempting this assessment. ☐ Make sure your trainer/assessor clearly explained the assessment process and tasks to be completed. ☐ Make sure you understand what evidence is required to be collected and how. ☐ Make sure you know your rights and the Complaints and Appeal process. ☐ Make sure you discuss any special needs or reasonable adjustments to be considered during the assessment (refer to the Reasonable Adjustments Strategy Matrix and negotiate these with your trainer/assessor). ☐ Make sure that you have access to a computer and the internet (if you prefer to type the answers). ☐ Make sure that you have all the required resources needed to complete this assessment task. ☐ The due date of this assessment task is in accordance with your timetable. ☐ In exceptional (compelling and compassionate) circumstances, an extension to submit an assessment can be granted by the trainer/assessor. Evidence of the compelling and compassionate circumstances must be provided together with your request for an extension to submit your assessment work. ☐ The request for an extension to submit your assessment work must be made before the due date.
Section 2: Reasonable adjustments 
I confirm that I have reviewed the Reasonable Adjustments guidelines and criteria as provided in Appendix A and attached relevant evidence as required and select the correct checkbox. ☐ I do require reasonable adjustment ☐ I do not require reasonable adjustment
Declaration (Student to complete) ☐ I confirm that the purpose and procedures of this assessment task has been clearly explained to me. ☐ I confirm that I have been consulted about any special needs I might have in relation to the assessment process. ☐ I confirm that the criteria used for this assessment has been discussed with me, as have the consequences and possible outcomes of this assessment. ☐ I confirm I have accessed and understand the assessment information as provided in the Training Organisation’s Student Handbook. ☐ I confirm I have been given fair notice of the date, time, venue and/or other arrangements for this assessment. ☐ I confirm that I am ready for assessment.   Student Name: ______________________________________   Student Signature: ___________________________________

Assessment method-based instructions and guidelines: Project

Assessment type  
  Project – Develop workplace policy and procedures for environmental sustainability  
Instructions provided to the student:  
Assessment task description:  
This is the second (2) assessment task you must successfully complete to be deemed competent in this unit of competency. This assessment task requires you to complete a project. You are required to complete a set of activities to coordinate advertising research in this assessment task.You will receive your feedback within two weeks, and you will be notified by your trainer/assessor when results are available. You must attempt all activities of the project for your trainer/assessor to assess your competency in this assessment task.  
Applicable conditions:  
This project is untimed and are conducted as an open book assessment (this means you are able to refer to your textbook). You must read and respond to all the criteria of the project. You may handwrite/use computers to answer the criteria of the project. You must complete the task independently. No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory. As you complete this assessment task, you are predominately demonstrating your practical skills, techniques and knowledge to your trainer/assessor. The trainer/assessor may ask you relevant questions on this assessment task to ensure that this is your own work.  
Resubmissions and reattempts:  
Where a student’s answers are deemed not satisfactory after the first attempt, a resubmission attempt will be allowed. The student may speak to their trainer/assessor if they have any difficulty in completing this task and require reasonable adjustments. For more information, please refer to the Training Organisation’s Student Handbook.  
Location:  
This assessment task may be completed in:   ☐ a classroom ☐ learning management system (i.e. Moodle), ☐ workplace, ☐ or independent learning environment.   Your trainer/Assessor will provide student further information regarding the location for completing this assessment task.    
  Purpose of the assessment  
This assessment task is designed to evaluate student’s following skills and abilities:   Skills to assess the need for media research and testing Skills to select and assess appropriate techniques to identify advertising research requirements for a product or service. Skills to prepare research brief specifying objectives, methods, budget, time, schedule, reporting and human resource requirements for an advertising campaign Skills to locate and analyse legal and ethical requirements.  
Task instructions
This assessment task requires you to assume/ take on the role of an Advertisement Manager.You  must interpret a range of complex information, including legal and ethical requirements, primary and secondary research, and advertising brief. Word limit to complete Activity 1 is 500-600 words. Word limit to complete Activity 2 is 600-800 words. You must use the “Research Brief” template provided along with this unit. You must prepare reports and  “Research Brief” using the templates provided. You must conduct market research in accordance with “Market research policy and procedures”. Word limit to complete Activity 3 is 300-400 words.

Assessment Task 2 – Project

Project

In this assessment task, you are required to complete the following activities:

  • Activity 1: Prepare advertising research requirements report.
  • Activity 2: Prepare market research brief for an advertising campaign
  • Activity 3: Prepare a research analysis report.

You must read and understand the below case study scenario to complete the assessment activities.

Case study:

Sysomos Pty Ltd is a product based and software development organisation that provides a wide range of services to the customers. The company provides services such as the development of Learning management system, websites, web-based applications, mobile applications.  The company has developed a revolutionary new learning management system named “LMS”.

LMS is a revolutionary new learning management system. The system is designed by Sysomos Pty. Ltd. It is a cloud-based system and provides full administrative control over the following features and characteristics:

  • online-enrolment,
  • marketing,
  • course setup,
  • course delivery,
  • student profiles,
  • student attendance, and
  • student progress.

It has a number of other benefits such as:

  • Easy-to-use;
  • Easy setup;
  • Comes up with a detailed manual;
  • Easy-to-learn;
  • Easy-to-customise;
  • User-friendly design and interface;
  • Secure and provides Advanced SIS (Safety Instrumented System) integration;
  • Scalable;
  • Focuses on the end-user;
  • Offers time to value five times faster than its competitors;
  • It offers a 90-days trial;
  • 24 hours of the free live tech helpline support;
  • Setup and management can be completed, free-of-cost, by LMS technicians;
  • It provides mobile and offline access;
  • It offers a payment plan to its customers;
  • It provides a range of different options to select from regarding the pre-registered user pricing model; and
  • It is free for not-for-profit organisations and schools.

There are currently 700+ learning management systems in the market, but no one can offer online-enrolment, 24 hours of a dedicated free helpline or a free 90-days trial of its full features as LMS offers.

Organisation’s vision is to provide “quality LMS at an affordable price to help organisations achieve success”.

Business Objectives:

  • To provide quality products and services by fulfilling the customer’s needs.
  • To promote and sell the company product and services to enhance the business in the market.
  • To expand the business by providing innovative and quality learning management systems.
  • To enhance customer trust and satisfaction.

Opportunities and issues

As this is a new entrant in an already highly competitive industry, very few organisations are aware of the LMS learning management system. It does not have any existing customers. Management has spent an enormous amount of money on designing and developing a unique product and has now very little money to spend on marketing and promotions. The business and its products are not yet endorsed by reputable companies or brands. It also lacks a number of features such as web-conferencing, third-party integration, and provision of or engaging gamification for learners. There is an immense threat to open-source products.

A number of businesses and organisations are, however at present are looking for a learning management system that can provide online enrolments, flexible payment plans, is easy to set up and user-friendly.

Sales forecast from previous marketing research activities

Industry Trends

  • Learning management systems as a performance support tool (PST).
  • Learning management systems with video/web-conferencing support.
  • Learning management systems with online enrolment facilities (to enrol domestic and international students).
  • Learning management systems that supports third-party applications and plugins.


LMS resources and staff requirements

  • Software developers
  • Expert technicians
  • Investors
  • Helpline experts
  • Sales and marketing
  • Project managers

Company Advertisement Strategies

The company acquires various strategies for the company product advertisement and promotion. A company mainly focuses on the promotion and advertisement of the product by arranging advertisement campaigns through media vehicles. The advertisement of the product can help the company to achieve its business goals. Sysomos Pvt Ltd schedules the advertisement for his business to enhance product sales in the market. The company is currently promoting the products through various media vehicles to enhance the sale and demand of the products and services. The main purpose of the media plan is to promote and advertise the products in the market to capture the customer’s attention. Currently, the company is promoting products through social media and online advertisement.

Target Audiences

  • : This is the main target group for the company for selling products and services. Currently, the company has developed a Learning Management System for more than 100 educational and training organisations. Education agencies that offer different forms of testing before or after their training programs as a part of their activities. These agencies very often use Learning Management Systems, which have costs of access, or are limited by time, which brings even more additional costs. These companies need both common uses of LMS for the test execution as well as modules used for Skills Gap Analysis or Questionnaires. It also contains small to medium size training centres, language schools, craft centres, ski academies, and companies providing external training.
  • : These are the third-party vendors that buy a product from your company and sell to the other customers and organisations as per the company policies.
  • : The company wants to develop products for the hospitality industry, such as hotels.
  • These are the company partners who use the systems developed by the company. Sysomos Pty Ltd has the capability to develop software for IT companies that apply the management system for its company operations. It also contains middle-sized businesses (20-1000 employees) which have distributed sales force, several subsidiaries or a retail chain, or which hire high volumes of the temporary working force.

Advertisement campaign

The company promotes the product through advertisement campaign. Advertising campaigns are done through different media vehicles. These media vehicles are given below.

Advertisement Media Vehicles

  • Social Media: Advertisement will be performed on social media through company websites, and the main goal is to attract customers towards the company product. A company targets multiple social networking sites for product advertisement.
  • Company online Website: This is the main platform of the company where the company advertise product and services to enhance the business.
  • Conferences and Events: Company arranges and participates in events and conferences to promote services and products. This strategy helps them to promote and negotiate products in person. The main target audiences of this event are clients and consumers.
  • Newsletters, Brochures, and Magazines: This advertisement form helps to attract clients that belong to education and training organisations. The main objective of the company is to focus on and target educational and training organisations.

Promotional-Mix Budget 

The promotional mix and budget allocation for advertisement campaign:

Promotional Mix Elements Budget Allocated
20%: Direct marketing: email campaigns $4,000
25%: Digital marketing: Web-site messaging update; contest pages, social media $5,000
40%: Advertising: Flyers, localized digital ads on Facebook $8,000
15%: Public relations: press releases $3000
Total: $20,000

Budget-Detail

Item Purpose Budget Allocated
Email-campaign template Direct marketing: professional design for standard email template for use in multiple campaigns $4,000
Web-site contest pages, internal ads Digital marketing: professional design for Web pages and forms for contest, events, internal site “ads” for contest $5,000
Ad design work Advertising: designer work for sandwich boards, online ads $1000
Facebook ads Facebook ads targeting local organisations $5400
Flyers Flyers distribution $1600
Press releases PR firm assistance with press release writing, local distribution $3000
Total:  $20,000

Timeline: 45 days.

The management wants the Advertisement Manager to coordinate marketing research before launching the campaign. The management wants you to conduct primary and secondary advertising research to test advertising themes and ideas for the campaign.

The management wants you to:

  • Assess research requirements
  • Select research methods
  • Use research findings.


Task:

You are the Advertisement Manager of Sysomos Pty Ltd. You are required to conduct primary and secondary advertising research to test advertising themes and ideas for the campaign.

To do so, you need to complete the following activities:

Activity 1: Assess advertising research requirements

In this activity, you are required to assess advertising research requirements. To do so, you are required to conduct online research and prepare an advertising research requirements report. The purpose of the advertising research requirements report is to “Assess the need for media research and testing”.

Before preparing the “Advertising research requirements report”, you must:

  • Carefully analyse the organisational objectives and information given in the case study.
  • Select and assess appropriate techniques to identify advertising research requirements for LMS.

When preparing the report, you must include the following elements:

  • Evaluate the following information regarding identify and justify the need for further research:
    • Target customer;
    • Product to promoted;
    • Market environment.
  • Evaluate creative concepts to determine and justify the need for concept testing.
  • Evaluate the media options given in the case study and scheduling to determine and substantiate the need for media research.
  • Identify and assess legal, ethical and cultural considerations for advertising research to determine their impact on research methods.

You must include the following content in the “Advertising research requirements report”:

  • The market needs research.
    • Justification based on analysis of information based on consumer, product and market environment.
  • Need for concept testing.
    • Justification based on the evaluation of creative concepts.
  • Media research need.
    • Substantiate need for media research based on evaluation of media options and scheduling.
  • Legal considerations and their impact on research methods to be used.
  • Ethical considerations and their impact on research methods to be used.
  • Cultural considerations and their impact on research methods to be used.


Assessment task template:

You must use the attached “Advertising research requirements report” template to complete this activity:

Advertising research requirements report A cover sheet of the unit of competency Disclaimer and Acknowledgement An introduction to the project Table of contents The main body of the report should include appropriate details and cover the following : The market needs research. Justification based on analysis of information based on consumer, product and market environment. Need for concept testing. Justification based on the evaluation of creative concepts. Media research need. Substantiate need for media research based on evaluation of media options and scheduling. Legal considerations and their impact on research methods to be used. Ethical considerations and their impact on research methods to be used. Cultural considerations and their impact on research methods to be used.   Summary and review Glossary References

Activity 2: Prepare market research brief for an advertising campaign

This activity is in continuation with activity 1.

In this activity, you are required to prepare research brief specifying objectives, methods, budget, time, schedule, reporting and human resource requirements for an advertising campaign.

The research brief is to be prepared using MS-Word.

Before preparing the market research brief for the advertising campaign, you need to:

  • Select an appropriate research method/s considering the research budget and timeframe provided in the case study.
  • Analyse the capacity of primary and secondary research methods to provide the required information.
  • Select the pre-test advertising method/s most likely to provide the required information on time and within budget. You can select the pre-test advertising method/s from the following:
    • Direct Questioning;
    • Focus Group;
    • Portfolio Test;
    • Paired Comparison Test;
    • Order-of-merit Test;
    • Mock-Magazine Test;
    • Perceptual Meaning Studies;
    • Direct Mail Test;
    • Physiological Testing.

Note: The pre-test selected must be in accordance with the advertisement campaign.

Your research brief must include the following:

  • Background;
  • Business objectives;
  • Marketing objectives;
  • Research Target;
  • Research method/s to be used;
  • Primary and secondary research methods and their capacity;
  • Budget;
  • Pre-testing advertisement methods;
  • Timing and schedule;
  • Reporting requirements;
  • Human resource requirements;
  • Outcomes of the research conducted.

You must use the “Research brief” template provided along with this unit to document your responses.

Activity 3: Prepare a research analysis report.

This activity is in continuation with activity 2.

You must carefully analyse the outcomes of the research brief prepared before completing this activity.

In this activity, you are required to prepare a “Research analysis report”.

When preparing “Research analysis report”, you are required to:

  • Use the advertising research findings (Outcomes of research brief) and use the following techniques to identify findings and impact on advertising strategies, budgets, and timelines:
  • Adjust advertising strategies, budgets, and timelines based on the analysis to reflect research findings.
  • Revise advertising strategies to meet legal and ethical requirements and requirements of the advertiser.

You must include the following content in the “Research analysis report”:

  • Findings and impact on advertising strategies, budgets, and timelines.
  • Adjustments in advertising strategies, budgets, and timelines based on the analysis.
  • Revised advertising strategies to meet legal and ethical requirements and requirements of the advertiser.

Assessment task template:

You must use the attached “Research analysis report” template to complete this activity:

Research analysis report A cover sheet of the unit of competency Disclaimer and Acknowledgement An introduction to the project Table of contents The main body of the report should include appropriate details and cover the following: Findings and impact on advertising strategies, budgets, and timelines. Adjustments in advertising strategies, budgets, and timelines based on the analysis. Revised advertising strategies to meet legal and ethical requirements and requirements of advertisers. Summary and review Glossary References

Performance Criteria/Performance Checklist

Your task must address the following performance criteria/ performance checklist.  
To be assessed as satisfactory (S) in this assessment task the participant needs to demonstrate competency in the following critical aspects of evidence S N/S Trainer/Assessor to complete (Comment and feedback to students)
     
     
       
     
       
       
       
       
       
       
     
  1.  
Outcome First attempt:   Outcome (make sure to tick the correct checkbox):   Satisfactory (S) ☐ or Not Satisfactory (NS) ☐   Date: _______(day)/ _______(month)/ ____________(year)   Feedback:                   Second attempt:   Outcome (make sure to tick the correct checkbox):    Satisfactory (S) ☐ or Not Satisfactory (NS) ☐   Date: _______(day)/ _______(month)/ ____________(year) Feedback:            
Student Declaration I declare that the answers I have provided are my own work. Where I have accessed information from other sources, I have provided references and or links to my sources. I have kept a copy of all relevant notes and reference material that I used as part of my submission. I have provided references for all sources where the information is not my own. I understand the consequences of falsifying documentation and plagiarism. I understand how the assessment is structured. I accept that the work I submit may be subject to verification to establish that it is my own.I understand that if I disagree with the assessment outcome, I can appeal the assessment process, and either re-submit additional evidence undertake gap training and or have my submission re-assessed. All appeal options have been explained to me.  
Student Signature    
Date    
Trainer/Assessor Name  
Trainer/Assessor Declaration I hold:   ☐ Vocational competencies at least to the level being delivered ☐ Current relevant industry skills ☐ Current knowledge and skills in VET, and undertake ☐ Ongoing professional development in VET   I declare that I have conducted an assessment of this student’s submission. The assessment tasks were deemed current, sufficient, valid and reliable. I declare that I have conducted a fair, valid, reliable, and flexible assessment.  I have provided feedback to the student.  
Trainer/Assessor Signature  
Date    
Office Use Only Outcome of Assessment has been entered into the Student Management System   on _________________ (insert date)   by (insert Name) __________________________________  

Appendix A: Reasonable Adjustments

Write (task name and number) where reasonable adjustments have been applied:  
           
Reasonable Adjustments  
Reasonable Adjustment Strategies Matrix (Trainer/Assessor to complete)  
Category Possible Issue Reasonable Adjustment Strategy (select as applicable)
¨ LLN ¨ Speaking ¨ Reading ¨ Writing ¨ Confidence ¨ Verbal assessment ¨ Presentations ¨ Demonstration of a skill ¨ Use of diagrams ¨ Use of supporting documents such as wordlists
¨ Non-English Speaking Background ¨ Speaking ¨ Reading ¨ Writing ¨ Cultural background ¨ Confidence ¨ Discuss with the student and supervisor (if applicable) whether language, literacy and numeracy are likely to impact on the assessment process ¨ Use methods that do not require a higher level of language or literacy than is required to perform the job role ¨ Use short sentences that do not contain large amounts of information ¨ Clarify information by rephrasing, confirm understanding ¨ Read any printed information to the student ¨ Use graphics, pictures and colour coding instead of, or to support, text ¨ Offer to write down, or have someone else write, oral responses given by the student ¨ Ensure that the time available to complete the assessment, while meeting enterprise requirements, takes account of the student’s needs
¨ Indigenous ¨ Knowledge and understanding ¨ Flexibility ¨ Services ¨ Inappropriate training and assessment ¨ Culturally appropriate training ¨ Explore understanding of concepts and practical application through oral assessment ¨ Flexible delivery ¨ Using group rather than individual assessments ¨ Assessment through completion of practical tasks in the field after demonstration of skills and knowledge
¨ Age ¨ Educational background ¨ Limited study skills ¨ Make sure font size is not too small ¨ Trainer/Assessor should refer to the student’s experience ¨ Ensure that the time available to complete the assessment takes account of the student’s needs ¨ Provision of information or course materials in accessible format. ¨ Changes in teaching practices, e.g. wearing an FM microphone to enable a student to hear lectures ¨ Supply of specialised equipment or services, e.g. a note-taker for a student who cannot write ¨ Changes in lecture schedules and arrangements, e.g. relocating classes to an accessible venue ¨ Changes to course design, e.g. substituting an assessment task ¨ Modifications to physical environment, e.g. installing lever taps, building ramps, installing a lift
¨ Educational background ¨ Reading ¨ Writing ¨ Numeracy ¨ Limited study skills and/or learning strategies ¨ Discuss with the Student previous learning experience ¨ Ensure learning and assessment methods meet the student’s individual need
¨ Disability ¨ Speaking ¨ Reading ¨ Writing ¨ Numeracy ¨ Limited study skills and/or learning strategies ¨ Identify the issues ¨ Create a climate of support ¨ Ensure access to support that the student has agreed to ¨ Appropriately structure the assessment ¨ Provide information or course materials in accessible format, e.g.  a text book in braille ¨ Changes in teaching practices, e.g. wearing an FM microphone to enable a student to hear lectures ¨ Supply of specialised equipment or services, e.g. a note taker for a student who cannot write ¨ Changes in lecture schedules and arrangements, e.g. relocating classes to an accessible venue ¨ Changes to course design, e.g. substituting an assessment task ¨ Modifications to physical environment, e.g. installing lever taps, building ramps, installing a lift
Explanation of reasonable adjustments strategy used  
                             
Trainer/Assessor Name  
Trainer/Assessor Declaration   I declare that I have attached all relevant evidence to provide reasonable adjustment. The training package guidelines and criteria have not been compromised in the process of providing reasonable adjustment to the student. I declare that I have conducted a fair, valid, reliable, and flexible assessment. I have provided explanation of reasonable adjustments strategy used, as required.  
Trainer/Assessor Signature  
Date    

Appendix B: Learner Evaluation Form

Please complete this evaluation form as thoroughly as you can, in order for us to continuously improve our training quality. The purpose of the evaluation form is to evaluate the areas below:

Your honest and detailed input is therefore, of great value to us, and we appreciate your assistance in completing this evaluation form!

Unit of Competency Name     Trainer/Assessor Name  
Student Name (Optional)          Dates of Training  
Employer/Work site (if applicable)     Date of Evaluation  
A Logistics and Support Evaluation
No. Criteria/Question Strongly Disagree Disagree Neutral Agree Strongly Agree
1 The communication regarding the required attendance and time to study to pass this unit was correct.          
2 The staff were efficient and helpful.          
3 The training equipment and material used was effective and prepared.          
4 The training venue was conducive to learning (set-up for convenience of students, comfortable in terms of temperature, etc.).          
  Additional Comments on Logistics and Support                    
No. Criteria/Question Strongly Disagree Disagree Neutral Agree Strongly Agree
B Trainer/Assessor Evaluation
1 The trainer/assessor was prepared and knowledgeable on the subject of the program.          
2 The trainer/assessor encouraged student participation and input.          
3 The trainer/assessor made use of a variety of methods, exercises, activities and discussions.          
4 The trainer/assessor used the material in a structured and effective manner.          
5 The trainer/assessor was approachable and respectful of the learners.          
6 The trainer/assessor was punctual and kept to the schedule.          
7 The trainer/assessor was easy to understand and used the correct language.          
  Additional Comments on Training
                 
No. Criteria/Question Strongly Disagree Disagree Neutral Agree Strongly Agree
C Learning Evaluation
1 The learning outcomes of the unit are relevant and suitable.          
2 The content of the unit was relevant and suitable for the target group.          
3 The length of the training was suitable for the unit.          
4 The learning material assisted in the learning of new knowledge and skills to apply in a practical manner.          
5 The learning material was free from spelling and grammar errors          
6 Handouts and exercises were clear, concise and relevant to the outcomes and content.          
7 Learning material was generally of a high standard, and user friendly.          
Additional Comments on Learning Evaluation
                   

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