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BS7312A – International Business Environment & Trade


Assessment on International Business 2021-22

Overview and summary of assessment

Assessment – 2 elements of assessmentPercentage of module markSubmission date
1.  Assignment one: 2,500-word individual written report focusing on a case study  50%10 January 2022
2. Assignment two 2,500-word individual written report focusing on a hypothetical business expansion opportunity  50%18 April 2022

Assignment 1 Briefing

Module NameInternational Business Environment and Trade
Module CodeBS7312
Assignment TitleDecision making and challenges in global business
Type of SubmissionCoursework (Individual) – 50%
Word Count/Time allocation (for presentations)2,500 words (+/-10%) excluding executive summary and appendices)
Issue Date30 August 2021
Submission Date10 January 2022 at 23:59 London time
Date of Feedback to Students20 working days
Where feedback can be foundBrief comments on the electronic script, summary comments in the “Comments” box and a breakdown of the allocation of marks in the “rubric” on Canvas
 Employability skills 
 Professional Creative Thoughtful Resilient Proactive  
 LiteracyCommunication✔︎Critical Thinking✔︎Relationship building✔︎Adaptability✔︎ 
 Numeracy✔︎Storytelling✔︎Critical Writing✔︎Networking✔︎   
 Commercial Awareness✔︎Creativity✔︎  Soft skills✔︎   
 Presentation✔︎Problem Solving✔︎       
 Teamwork✔︎Digital Skills✔︎       
 Project Management✔︎           
 How these skills are being developed in this assessment 
 The main focus of this assignment is to understand from a Professional standpoint the importance of Commercial Awareness, Teamwork and Project Management.  From a Creative standpoint the importance of evaluating Communication problems and Solving Problems.  From a Thoughtful standpoint the importance of critical thinking and explaining this clearly with critical writing.  Resilience is developed by the importance of relationship building and developing interpersonal skills.  Finally, the case study analysis requires adapting to a real-time situation, focusing on the actual facts available. 
Assignment Task
This individual coursework aims to provide the student with an understanding of a specific issue and related practice in the area of strategy, culture and negotiations in a new international start up in China.   The topic will be the Levendary Cafe: The China Challenge which will be posted separately as a PDF.   Each coursework should include the following elements:   How would you characterise the international start-up opportunity in China for Levendary Café? Assess the process of the business start-up in China including the performance of Louis Chen and the deployment of restaurants in China to date. Apply any relevant theories in your analysis.  These theories include the Bartlett & Ghoshal matrix and other concepts related to management capabilities and implementation covered in Chapter 7. What are the key problems facing Mia Foster?  How should she address the problems when she meets with Mr Chen?   It is important that your report should be balanced and impartial. Although you will rely on the case study data, your paper should reflect on the wider implications of the strategies and decisions undertaken in the case study.     Structure of the report: The structure of the report should include a table of contents (with page numbers); a brief introduction which explains the focus of the case study; a main report analysing the company’s problems and actions using applicable theories taught in the module and conclusions and recommendations which are clearly based on the previous analysis; an alphabetical list of references cited in the main text; and appendices. The 2500 word limit (+/- 10%) does not include the table of contents, list of references or appendices.

Assignment 1 – Allocation of Marks of International Business

 Allocated Marks
Problem identification – identification of the key problems facing the company which is the basis for your analysis.    20%
Detailed international business analysis Clear and insightful analysis of above problems.      30%
Understanding the relevant theory Providing key relevant concepts taught in the module and applying them in addressing the company’s problems.      30%
Providing clear recommendations – these recommendations should be specific to the case study and they should clearly and logically flow from your previous analysis      10%
Presentation and clarity of expression – the quality of the report presentation and the extent to which the report is written in appropriate and accessible language.      10%
Penalty (if any) for exceeding word count Will be taken into consideration in overall structure and if superfluous content is include, marked down accordingly 


Distinction85-100A+OutstandingYour work is of an exceptionally high standard which has the potential for submission for publication in a peer reviewed journal or equivalent.   
 75-84  A  Excellent  Your work demonstrates a sophisticated and comprehensive knowledge of the subject area. You have shown an exceptional ability in the appropriate use of the relevant literature, theory, methodologies, practices or tools to analyse and synthesise at Masters level. Your work is well-constructed and demonstrates a professional approach to academic practice (citation and referencing; appropriate presentation format; clear, accurate English). It addresses the learning outcomes/assessment criteria fully.  
 70-74A-Very GoodYour work demonstrates strong knowledge of the subject area and the ability to develop an independent and sophisticated argument or evaluation. The ideas you put forward demonstrate exceptional clarity and focus and your work adheres to the principles of good academic practice (citation and referencing; appropriate presentation format; clear, accurate English). It addresses the learning outcomes/assessment criteria fully.
Merit67-69  B+  Good    Your work demonstrates a well-developed critical and comprehensive understanding of the topic.  It shows evidence that you have thoroughly researched the topic(s) and are able to construct an independent, logical argument or evaluation.  Your work demonstrates a high degree of ability in the appropriate use of relevant literature, theory, methodologies, practices or tools to analyse and synthesise at Masters level.  Your work is well-structured and logically written and demonstrates good academic practice (citation and referencing; appropriate presentation format; clear, accurate English). There is a good attempt to address the learning outcomes/assessment criteria, meeting all of them to some extent and some of them well.
 64-66  B       
Pass57-59C+Satisfactory    Your work demonstrates knowledge of the subject area and the ability to develop an independent, logical argument or evaluation.  It shows competence in the appropriate use of literature, theory, methodologies, practices or tools. The development of some ideas in your work is limited but it attempts to analyse materials critically. At times the expression and structure of your work is not clear and you have not consistently followed good academic practice (citation and referencing; presentation format; clear, accurate English).  Your work provides some level of response to the learning outcomes/assessment criteria but does not fully address all of the criteria.
 54-56  C     
Marginal Fail45-49MFUnsatisfactoryYour work contains some weaknesses.  It provides some evidence that you have understood the topic and that you are able structure arguments or evaluation.  Your work demonstrates some ability in the appropriate use of literature, theory, methodologies, practices or tools but not at Masters level.  Your work fails to address one or more criteria fully.
Fail35-44F  Poor  Your work is unsatisfactory in  it demonstrates very limited knowledge of the subject area and does not succeed in grasping the key issues There is little evidence of development of ideas and critical analysis is very limited. The presentation is confused and lacks coherence. Your work does not meet the learning outcomes/assessment criteria.  
 0-35 Very poorYour work demonstrates no real knowledge of the subject area and does not display the critical ability required at this level. Your work does not attempt to address the learning outcomes/assessment criteria adequately.  

Avoiding plagiarism When you write an essay, report or dissertation you should always cite the published sources to which you quote, refer to or use as evidence, otherwise you are likely to be committing plagiarism, which is a form of academic misconduct with potentially very serious consequences. References need to be made both within the text and in a list at the end. The aim in doing this is to ensure that somebody reading your work can easily find these sources for themselves. This applies to whether you are using a book, a report, a journal article or an Internet site. You will probably know from your own experience how much easier it is to find a reference when a reading list or bibliography is clear and unambiguous.  There is help available from the library and online, including a range of videos such as those given below: https://mykingston.kingston.ac.uk/library/help_and_training/Pages/referencing.aspx. http://www.citethemrightonline.com/basics Do remember you can submit your work as many times as you like before the final deadline. It is a good idea to check your Originality Report and ensure that any potential plagiarism is eradicated for your work by rewriting in your own words and referencing correctly. The staff on the BASC desk in the LRC will be able to advise on this and on all aspects of academic writing. Here you can find out how to access your Originality Report:   https://studyspace.kingston.ac.uk/bbcswebdav/institution/Support/Student_Guide_to_Turnitin_v2.pdf?target=blank   Additional helpful resources can be found here:   http://www.youtube.com/watch?v=1yYf8AihndI The best way to avoid academic misconduct or plagiarism is to use your own words at all times; do not cut and paste from other work.
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