1. Assignment one: 2,500-word individual written report focusing on a case study
10 January 2022
2. Assignment two 2,500-word individual written report focusing on a hypothetical business expansion opportunity
18 April 2022
Assignment 1 Briefing
International Business Environment and Trade
Decision making and challenges in global business
Type of Submission
Coursework (Individual) – 50%
Word Count/Time allocation (for presentations)
2,500 words (+/-10%) excluding executive summary and appendices)
30 August 2021
10 January 2022 at 23:59 London time
Date of Feedback to Students
20 working days
Where feedback can be found
Brief comments on the electronic script, summary comments in the “Comments” box and a breakdown of the allocation of marks in the “rubric” on Canvas
How these skills are being developed in this assessment
The main focus of this assignment is to understand from a Professional standpoint the importance of Commercial Awareness, Teamwork and Project Management. From a Creative standpoint the importance of evaluating Communication problems and Solving Problems. From a Thoughtful standpoint the importance of critical thinking and explaining this clearly with critical writing. Resilience is developed by the importance of relationship building and developing interpersonal skills. Finally, the case study analysis requires adapting to a real-time situation, focusing on the actual facts available.
This individual coursework aims to provide the student with an understanding of a specific issue and related practice in the area of strategy, culture and negotiations in a new international start up in China. The topic will be the Levendary Cafe: The China Challenge which will be posted separately as a PDF. Each coursework should include the following elements: How would you characterise the international start-up opportunity in China for Levendary Café? Assess the process of the business start-up in China including the performance of Louis Chen and the deployment of restaurants in China to date. Apply any relevant theories in your analysis. These theories include the Bartlett & Ghoshal matrix and other concepts related to management capabilities and implementation covered in Chapter 7. What are the key problems facing Mia Foster? How should she address the problems when she meets with Mr Chen? It is important that your report should be balanced and impartial. Although you will rely on the case study data, your paper should reflect on the wider implications of the strategies and decisions undertaken in the case study. Structure of the report: The structure of the report should include a table of contents (with page numbers); a brief introduction which explains the focus of the case study; a main report analysing the company’s problems and actions using applicable theories taught in the module and conclusions and recommendations which are clearly based on the previous analysis; an alphabetical list of references cited in the main text; and appendices. The 2500 word limit (+/- 10%) does not include the table of contents, list of references or appendices.
Assignment 1 – Allocation of Marks of International Business
Problem identification – identification of the key problems facing the company which is the basis for your analysis.
Detailed international business analysis Clear and insightful analysis of above problems.
Understanding the relevant theory Providing key relevant concepts taught in the module and applying them in addressing the company’s problems.
Providing clear recommendations – these recommendations should be specific to the case study and they should clearly and logically flow from your previous analysis
Presentation and clarity of expression – the quality of the report presentation and the extent to which the report is written in appropriate and accessible language.
Penalty (if any) for exceeding word countWill be taken into consideration in overall structure and if superfluous content is include, marked down accordingly
FEEDBACK ON THE WRITTEN ELEMENTS OF THE MODULE WILL BE BASED ON POSTGRADUATE GRADE CRITERIA:
GUIDELINE GRADE DESCRIPTIONS
Your work is of an exceptionally high standard which has the potential for submission for publication in a peer reviewed journal or equivalent.
Your work demonstrates a sophisticated and comprehensive knowledge of the subject area. You have shown an exceptional ability in the appropriate use of the relevant literature, theory, methodologies, practices or tools to analyse and synthesise at Masters level. Your work is well-constructed and demonstrates a professional approach to academic practice (citation and referencing; appropriate presentation format; clear, accurate English). It addresses the learning outcomes/assessment criteria fully.
Your work demonstrates strong knowledge of the subject area and the ability to develop an independent and sophisticated argument or evaluation. The ideas you put forward demonstrate exceptional clarity and focus and your work adheres to the principles of good academic practice (citation and referencing; appropriate presentation format; clear, accurate English). It addresses the learning outcomes/assessment criteria fully.
Your work demonstrates a well-developed critical and comprehensive understanding of the topic. It shows evidence that you have thoroughly researched the topic(s) and are able to construct an independent, logical argument or evaluation. Your work demonstrates a high degree of ability in the appropriate use of relevant literature, theory, methodologies, practices or tools to analyse and synthesise at Masters level. Your work is well-structured and logically written and demonstrates good academic practice (citation and referencing; appropriate presentation format; clear, accurate English). There is a good attempt to address the learning outcomes/assessment criteria, meeting all of them to some extent and some of them well.
Your work demonstrates knowledge of the subject area and the ability to develop an independent, logical argument or evaluation. It shows competence in the appropriate use of literature, theory, methodologies, practices or tools. The development of some ideas in your work is limited but it attempts to analyse materials critically. At times the expression and structure of your work is not clear and you have not consistently followed good academic practice (citation and referencing; presentation format; clear, accurate English). Your work provides some level of response to the learning outcomes/assessment criteria but does not fully address all of the criteria.
Your work contains some weaknesses. It provides some evidence that you have understood the topic and that you are able structure arguments or evaluation. Your work demonstrates some ability in the appropriate use of literature, theory, methodologies, practices or tools but not at Masters level. Your work fails to address one or more criteria fully.
Your work is unsatisfactory in it demonstrates very limited knowledge of the subject area and does not succeed in grasping the key issues There is little evidence of development of ideas and critical analysis is very limited. The presentation is confused and lacks coherence. Your work does not meet the learning outcomes/assessment criteria.
Your work demonstrates no real knowledge of the subject area and does not display the critical ability required at this level. Your work does not attempt to address the learning outcomes/assessment criteria adequately.
Avoiding plagiarism When you write an essay, report or dissertation you should always cite the published sources to which you quote, refer to or use as evidence, otherwise you are likely to be committing plagiarism, which is a form of academic misconduct with potentially very serious consequences. References need to be made both within the text and in a list at the end. The aim in doing this is to ensure that somebody reading your work can easily find these sources for themselves. This applies to whether you are using a book, a report, a journal article or an Internet site. You will probably know from your own experience how much easier it is to find a reference when a reading list or bibliography is clear and unambiguous. There is help available from the library and online, including a range of videos such as those given below: https://mykingston.kingston.ac.uk/library/help_and_training/Pages/referencing.aspx. http://www.citethemrightonline.com/basics Do remember you can submit your work as many times as you like before the final deadline. It is a good idea to check your Originality Report and ensure that any potential plagiarism is eradicated for your work by rewriting in your own words and referencing correctly. The staff on the BASC desk in the LRC will be able to advise on this and on all aspects of academic writing. Here you can find out how to access your Originality Report: https://studyspace.kingston.ac.uk/bbcswebdav/institution/Support/Student_Guide_to_Turnitin_v2.pdf?target=blank Additional helpful resources can be found here: http://www.youtube.com/watch?v=1yYf8AihndIThe best way to avoid academic misconduct or plagiarism is to use your own words at all times; do not cut and paste from other work.
Group work and academic misconduct Work submitted by a group is the responsibility of the group as a whole. In the unfortunate event of the work being judged to have been plagiarised, the only circumstance in which it is possible that the responsibility for the misconduct would only fall on the group member who actually committed it, would be if there were clear evidence that that member had dishonestly misled the rest of the group as to the source of his her contribution. This would require clear and contemporaneous evidence of group discussions of the sort which should be available if groups follow the advice given about keeping a log of group proceedings. If the group work is simply allocated amongst the members of the group without any sort of group review of the outcomes, then all the group members are taking on themselves the risk that some element of the work is tainted by academic misconduct. If you are unclear about any of this, you should refer to the University’s guide to Plagiarism for further explanation.