Two questions often arise in brand marketing:
• What makes a brand strong?
• How do you build a strong brand?
Part A – Group presentation (10%)
For Part A of this project, student teams of 2 will be allocated one brand. Each group is then required to prepare a presentation on 2 topics: Brand Resonance Model and Brand Elements.
The presentation will be held in Session 4.1, It comprises a 10min presentation (submit both a hardcopy and softcopy via email) summarizing the findings in a concise and graphically appealing way. This is your chance to highlight and enhance the collected information.
Part B of the brand management strategy involves a written report of your presentation for your allocated brand.
The report is due Sunday of Week 4 The total word-limit for Part B is 1000 +/- 10% words per individual (excluding executive summary, cover page, references and appendices). Please include a cover page that states: Subject Code and Name, Student Number and Full Name.
2) Critique of brand elements (8%)
3) Brand Resonance Model (8%)
4) Conclusion (1%)
5) References (2%)
· Adhering to Harvard Referencing guidelines, include minimum 3 academic journals
Appendices (only for further information, not marked separately)