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Assessment Task 3 Individual HOTS Strategic Plan

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Assessment Task 3: Individual HOTS Strategic Plan

Based on the balanced scorecard results, you will   provide strategic recommendations for various key hotel departments (Front office, housekeeping, F&B,   Marketing, Human Resource) to improve the overall performance indicators of your hotel. Please refer to the background information of the hotel found under the HOTS folder on Blackboard.    

This is an individual project intended to represent the culmination of your Hotel Simulation (HOTS) business decisions undertaken during this unit. So far you have reached the end of managing your hotel for 2 simulated years. This project involves the preparation of a Strategic Plan to review the results from your balance scorecard through performance indicators.

Value: 50%
Format: Report, 4000 words (+/- 10%), MSWord, Times New Roman 12pt font, 1.5 spacing. Please include an ECU Cover Sheet at the start of the document.
Due date & time: Wednesday 13th Nov, 2019, 4.30pm
How to submit: Electronically, via Blackboard>Assessment folder > Turnitin link *
Unit learning outcomes: Demonstrate an awareness of the nature and characteristics of a global hospitality enterprise.Plan and evaluate strategic management pathways for minimising the impact of these unique constraints in a range of hospitality settings.Develop plans and tactics designed to implement strategic intentions.

PREPARATION

Before starting this assignment, you should have read all assessment materials provided on Blackboard and consulted with your Lecturer for additional instructions and support. Please refer to the marking rubric for this proposal on Blackboard to see marking criteria and achievement expectation.

ASSIGNMENT INSTRUCTIONS

You are tasked with developing a Strategic Plan for the future of the hotel you have been managing through HOTS. This is an opportunity for you to review the balance scorecard through performance indicators and review the results from your balance scorecard through performance indicators. Based on the balanced scorecard results, you will provide strategic recommendations for various key hotel departments (Front office, housekeeping, F&B, Marketing, Human Resource) to improve the overall performance indicators of your hotel.

Your plan should include:

  1. Reviewing the key indicators of your hotel such as but not limited to (attach your balance scorecard in your report):
    1. REVPAR
    1. Gross Operating Profit
    1. Market share
    1. ROCE
    1. Guest satisfaction
    1. Staff satisfaction
    1. ADR
    1. Occupancy rate
    1. Public awareness
    1. Hotel quality index
    1. Annual staff turnover
  2. Provide explanations on the key indicators in relation to how and why the performance is good / poor over the 24 months.
  3. Develop a strategic plan to improve the key indicators for the various hotel departments
    1. Front Office
    1. Housekeeping
  • F&B
    • Marketing
    • Human Resource

The Strategic Plan should be 4,000 words (+/- 10%) – excluding references, and appendices. Referencing should be in the APA Style (see Resources below for Tip Sheet). The report must be suitably referenced with a minimum of 10 academic references and may include photographs, maps, tables, diagrams, illustrations.

Any student who wishes to defer the submission of an assignment must apply to the lecturer before the due date for an extension of the time within which to submit the assignment. The application must be in writing and must set out the grounds on which extension is sought.

An assignment submitted after the fixed or extended time for submission shall incur a penalty to be calculated as follows:

  • where the assignment is submitted not more than 5 working days late, the penalty shall, for each working day that it is late, be 5% of the maximum assessment available for the assignment; or
  • where the assignment is more than 5 working days late, a mark of zero shall be awarded.
Assignment Help

RESOURCES

Apart from the references provided above, students should be examining the data from the Hotel Simulation (HOTS) and conducting secondary research using the ECU library database.

MARKING CRITERIA

Please refer to the marking rubric on Blackboard for this assignment to see criteria and performance expectations.

FEEDBACK

Feedback will be available via Blackboard>My Grades. There will be opportunity in class to obtain feedback from your lecturer as you progress with the assessment task.

  • The total available marks for this assignment = 50. Students will be assessed on each of the criteria as specified in the table below. Marks in boxes indicate abilities in relation to each assessment criteria but do not represent a numerical score. The final grade achieved in this assignment will represent a student’s overall achievement in the assignment in relation to the quality of their work in all assessment criteria.
  Fail Pass Credit Distinction High Distinction
Quality of review and analysis on results from Balance Scorecard (40%) Analysis is inadequate and/or very limited. Fails to show insight and thoughtful discussion of topic. Analysis is basic.     Shows some insight and provides some thoughtful discussion of the topic. Analysis is good.     Shows good insight and provides a sound discussion of the topic. Analysis is very good.     Shows very good insight and provides a strong discussion of the topic. Analysis is excellent.     Shows excellent insight and provides great depth in discussion of the topic.
Quality of discussion of strategic improvement plan for various departments (40%) Analysis is inadequate and/or very limited. Fails to show insight and thoughtful discussion of topic. Analysis is basic.     Shows some insight and provides some thoughtful discussion of the topic. Analysis is good.     Shows good insight and provides a sound discussion of the topic. Analysis is very good.     Shows very good insight and provides a strong discussion of the topic. Analysis is excellent.     Shows excellent insight and provides great depth in discussion of the topic.
Report Structure and Organisation (10%) Report structure and organisation shows inadequacies. Did not provide all of required sections & sub- sections and/or adequate logic to report argument. Required appendix items missing, incomplete and/or not referred to. Report structure and organisation is adequate. Basic structure of report adhered to and/or logic to report argument. Required appendix items included and referred to. Good structure of report adhered to and/or logic to report argument. Required appendix items included and referred to and/or some appropriate additional items included. Very good structure of report adhered to and/or logic to report argument. Required appendix items included and referred to and/or appropriate additional items included. Excellent structure of report adhered to and/or logic to report argument. Required appendix items included and referred to and/or appropriate additional items included.
Referencing technique (10%) Referencing is inadequate. Referencing is adequate but a number of errors are present. Referencing is good but some errors are present. Referencing is very good. Referencing is excellent.
  In-text referencing is limited and/or incorrect and/or plagiarism is evident. End-text referencing is incorrect and/or In-text referencing has errors. End-text referencing has errors. More work is required In-text and/or end-text referencing has some errors as per ECU Referencing guidelines which There may be some minor errors in the in- text and/or end- text referencing as per ECU Referencing guidelines which   In-text and end- text referencing all conforms to ECU Referencing guidelines.
  references are missing. to adhere to ECU Referencing guidelines. need to be addressed. need to be addressed.  
English Language Proficiency Low Developing Moderate High  
Sentence Structure        
Word Use        

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