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Applied Consulting Project Proposal QAHE

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Marketing consultants for Dexiotis Security Solutions

Acting as marketing consultants for Dexiotis Security Solutions in UK and to address the requirements of the Advanced Practice Consultancy Project, you are required to address the objectives.

Note: A Consultancy report should always be professionally designed and should include visuals to accompany the ideas that have been discussed

Structure of the Report( 6000 words without refrences)

  1. Introduction –   include context  i.e. nature of the problem/objectives
  • Market Analysis/Environmental Analysis – (Conduct an environmental audit of the company and assess the competitiveness in the market)
  • Conduct a PESTLE of the security industry in UK
  • One Key driver on each PESTLE and linked it with Opportunities and threat, Regulation and compliance around the Dexiotis company, how would company overcome and why it is issue.
  •  Conduct a 5 Forces analysis to determine market attractiveness and why
  • Market Strategy – (Evaluate the existing marketing approach and its’ suitability) (Develop a new marketing strategy to help the company to grow, increase the brand value, social media performance and how to gain market share.)
  • Private or Public, Size of the company in uk.
  • Carry out an STP analysis (Segmentation, Targeting and Positioning) (STP) Model 
  • In Segmentation include-Demographic, Geographic, Psychographic, Behavioural (Include Graphs)
  • Include Graphs to positioning company in UK .
  •  Evaluate the current marketing strategy i.e. 4 P’s and adapt it to the UK security market.
  • Develop a new marketing strategy based on your analysis of the marketing environment to include STP and 4 P’s based on the marketing strategy objectives defined
  •  Implementation Plan and Cost Estimations – (Finally, provide an implementation plan and robust final costing for their strategic recommendations in line with the company’s resources.)
  • Include Gantt Chart up to 6 months to implement the Marketing Strategies for the Dexiotis company for UK.
  •  Develop a marketing implementation plan to include a timeline of marketing activities and a budget to implement the plan (marketing communications). Bear in mind that costs and timeframes suggested are expected to be pragmatic estimations based on your research. State all assumptions and develop a rationale to support the marketing implementation plan
  • Recommendations and Conclusion
  • Develop detailed recommendations to deliver the marketing plan, which needs to be supported by the analysis.
  • Conclusion
  • References

Applied Consulting Project Proposal QAHE 2020/2021 Consultancy Project Requirements

Dexiotis Security Solutions

Table of Contents

  1. Company Information…………………………………………………………. 3
  2. Summary…………………………………………………………………………… 3
  3. Introduction……………………………………………………………………….. 3
    1. Assigned Task………………………………………………………………………. 3
    1. Task Helping the Organization……………………………………. 3
    1. Issues the Organization Is Facing……………………………….. 4
    1. Improving the Organization’s Effectiveness…………………. 4
  4. Aims…………………………………………………………………………………. 4
  5. Objective…………………………………………………………………………… 4
  6. Parameters and Outcomes……………………………………………………. 4
    1. Scope of the Project………………………………………………….. 5
    1. Business Able To Do After…………………………………………. 5
  7. Approach to the Issue………………………………………………………….. 5
  8. Time Plan………………………………………………………………………….. 5
  9. Resources………………………………………………………………………….. 6
  10. Risk Assessment……………………………………………………………… 6
    1. Risk Identification…………………………………………………. 6
    1. Mitigation of Risk………………………………………………….. 6
    1. Contingency Plan…………………………………………………… 7
  11. Cost……………………………………………………………………………….. 7
    1. Costs In Terms Of Proposed Plan…………………………….. 7
    1. Rate of Consultant…………………………………………………. 7
    1. Overall Costs………………………………………………………… 7
  1. Conclusion………………………………………………………………….. 7
  2. Reference……………………………………………………………………. 8

1.     Company Information

Company Name: Dexiotis Security Solutions

Client Name: Zsolt Perjesi CEO Website: http://dexiotis.com/ Industries: Security

Company Size: 1-10

2.     Summary

Dexiotis Ltd is a security company, which mainly focuses on the provision and effectiveness of the solutions. The company gives services to both the public and private sectors. The company’s headquarters is situated in Hungary, and another one is in Cyprus (Home – Dexiotis Security Solutions, 2021). The company works as a security consultant. It evaluates, controls, and measured the security operations — the multidisciplinary experts, including company directors, academics, coaches and security specialists, military personnel.

The client of the company likes to expand the business in the UK as well. That is why the consultancy proposal will help research, evaluate and analyze the risks before starting the business in the United Kingdom.

3.     Introduction

3.1.  Assigned Task

The business proposal of the company has been conducted in the report. It will help evaluate, analyze, and develop a business strategy for fulfilling the company’s future aims and objectives. The current information will also help establish various approaches and risk assessment factors to overcome the company’s challenges. The consultancy proposal is very much vital for the company because it will give an overview of the company and help the client measure the risks and opportunities before launching the business in the United Kingdom.

The company has given consultant security services to both the private and public sectors. The business consultant of the company will advise the client of the company. It will help the company to expand the business in the new area.

3.2.  Task Helping the Organization

The business consultant helps the organization to give a strategy about how the client should expand the business in the UK. The consultancy plan will help deal with the company’s marketing plan and advice on how the business will grow in the UK. It will also help to prevent the risk of the company after launching it in the UK. The proper business plan will help to expand the business. The path of profitability and how the company’s core elements should be used also be discussed by the consultant (Teece and Linden, 2017).

3.3.    Issues the Organization Is Facing

The main issue that the company has faced is to improve operational agility. The company has faced security challenges regarding diversifying its service line. In the present time, most IT companies are looking for security firms that can provide competence, which includes risk management, investigation, cyber forensics, and background screening. Without proper IT infrastructure, the company’s risk management has faced challenges (Asllani, Lari and Lari, 2018). It makes the identifying system vulnerable and makes an easy target to the attacker. Dexiotis Security Solutions has faced the issue. Moreover, the company wants to develop its business in the UK; that’s why the area’s risks have to be identified before launching the business.

3.4.  Improving the Organization’s Effectiveness

The issues that the company is facing can be mitigated with the help of strategic plans:

  • The security consultant company should try to evolve their leadership and organizational goal to expand their services.
  • The company should implement innovative Blockchain technology in a company’s database (Lindman, Tuunainen and Rossi, 2017). It will give new opportunities and scope to the company and also helps to identify the risk beforehand.
  • For the company’s business expansion, the company should research the area and create    an innovative marketing strategy before launching the business. Field analysis will help to identify the risks of the site quickly (Paul, 2019). It can be considered as a strategy before the expansion.

4.     Aims

The business consultancy plan mainly focused on the UK’s business expansion plan, and the marketing strategy will discuss in the project.

5.     Objective

  • To specify the project goal regarding the business expansion in the UK.
  • To measure the risks in the project and track the risks through innovative ideas.
  • To achieve the proper risk management and marketing strategy for the company.
  • To relevancy of the objective to achieve all the aims of the projects is accurate.
  • To restrict the timeline of the project for six months to a convenient result.

6.     Parameters and Outcomes

6.1.  Scope of the Project

The business expansion of the company will help the organization to grow more. The business consultancy will help the organization to deal with the marketing strategy. With PESTEL and Porter’s five forces analysis, the company will give an overview of the risks and opportunities for the company.

6.2.  Business Able To Do After

After analyzing the area with the competitive analysis, the company will overview the scope of risks. With the help of STP analysis, the strategic planning will provide the company significant marketing factors regarding the UK’s recent business expansion (Ghahnavieh, 2018). It will also give an overview of the market segmentation in the area.

7.     Approach to the Issue

The basic approach for a consultant is to define the problem to the client. Dexiotis Security Solutions has faced operational agility challenges in their company; thus, the organization is unable to give services to the other companies. Hence the company should implement new and innovative technological equipment to prevent the challenges in a strategic way.

8.     Time Plan

Research AreasMonth 1Month 2Month 3Month 4Month 5Month 6
Understandin g the Project      

The initial plan for the project      
Resource      
Quality planning      
Parameters      
Business expansion      
Risk Management      
Consult with existed documentatio n      
Cost consultant      
Completion      
Evaluation      

9.     Resources

Skilled managers and employees will conduct the project. It can help the project with proper planning, budgeting, and cost-efficiency, managing the deadline and demanding the workers’ etcetera. The resources are chosen as per their qualification and required skills that are mentioned in their CV. The CEO of the Dexiotis Security Solutions Company wants to expand his company in the UK. So, some efficient and skilled managers and workers are needed for growing his business in the UK. Time management skills, problem-solving skills, leadership, and practical communication skills are essential to demonstrate consultancy projects.

The company’s effective strategic plan is identified by the degree of its staff professional development (Cooperation, 2018). So, two efficient, skilled managers should employ in assessing risks and managing time for the project. Some subject matter expertise is also used to design the project structure and plan the marketing strategy to promote the company. Along with

that, the company should also need some emotional resources to manage the employees’ workload and ensure the work’s quality.

10.  Risk Assessment

10.1.               Risk Identification

Some risks are identified while implementing a consultancy plan of a company. The risk can happen both internally and externally (Naude and Chiweshe, 2017). The identified risk can hamper the development of a project plan. So, the bets should be placed immediately and mitigated. In this consultancy plan, the risk of failure to improve operational agility has been identified. Apart from that, there also some changes in the expansion of the business in the UK.

Currently, the company is facing a problem in improving its operational agility. They cannot diversify their service lines for addressing the emotional security problems. The expansion of business in the UK can cause some risks in financial loss. The employees might feel unstable in expanding the business.

10.2.               Mitigation of Risk

With the UK’s growing opportunity, the CEO of the company wants to expand its business in the UK. The company’s market can develop more than the more senior market (Arensberg, 2018). However, the company can face some risks and challenges also while expanding the business in the UK. The company does not know about new competitors. So, the company’s risk management authority should research their new competitors and the latest market growth. The customers can feel unsafe in this business expansion. It can decline the product quality and the employees’ performances. So, the company should train its employees to obtain the latest market plans and strategies for handling new customers. Besides, the company can mitigate its failure in improving operational agility by evolving its organizational goals and leadership.

10.3.               Contingency Plan

Suppose the strategy, as mentioned earlier, is not successful. In that case, the company needs to develop a contingency plan to expand its business in the UK and improve its operational agility. The contingency plan will help the company survive, stabilize, and surge in the UK’s new market (Mehrotra and Kaveri, 2020). In case of any natural risk, supply chain breakdown, loss of central employees, or development of new competitors, the contingency plan helps the company combat

them. So, Dexiotis Security Solutions should develop their technology more and manage more employees to control and break down.

11.  Cost

11.1.               Costs In Terms Of Proposed Plan

Cost management plays a vital role in proposing a consultancy plan. Without proper budgeting for every aspect of the program, the list cannot develop effectively. Simply, it is the outline of the estimation of the project and controls it. The cost is divided into resources and time.

11.2.               Rate of Consultant

Each consultancy rate is $5000. For a time, the cost is $17,000, and for the resources, the price is

$12,000.

11.3.               Overall Costs

The overall cost of the project is $40,000. The overall profit achievement of the consultancy agency will include $2000.

12.  Conclusion

It can conclude that the consultancy plan for Dexiotis Security Solutions will help the client Zsolt Perjesi in developing the company’s marketing strategy. In this proposal, the company’s issue and the strategic plan for mitigating the problem have been described. Besides, the risk of expanding business in the UK and the contingency plan are also analyzed in the proposal.

13.  Reference

Arensberg, M. B. (2018) ‘Population aging: Opportunity for business expansion, an invitational paper presented at the Asia-Pacific Economic Cooperation (APEC) International Workshop on Adaptation to Population Aging Issues, July 17, 2017, Ha Noi, Viet Nam’, Journal of Health, Population and Nutrition, 37(1), pp. 1–11. doi: 10.1186/s41043-018-0138-0.

Asllani, A., Lari, A. and Lari, N. (2018) ‘Strengthening information technology security through the failure modes and effects analysis approach’, International Journal of Quality Innovation, 4(1), pp. 1–14.

Cooperation, E. (2018) ‘© Nelya Gladynets European Cooperation’, 5(36), pp. 23–30.

Ghahnavieh, A. E. (2018) ‘The influence of marketing factors on the marketing strategic planning in SNOWA corporation’, Business and Management Studies, 4(4), pp. 52–61.

Lindman, J., Tuunainen, V. K. and Rossi, M. (2017) ‘Opportunities and risks of Blockchain Technologies–a research agenda’, pp. 1533–1542.

Mehrotra, S. J. and Kaveri, V. S. (2020) ‘Business Contingency Plan for MSMEs under COVID- 19 Environment.’, Prajnan, 49(3), pp. 318–333.

Naude, M. J. and Chiweshe, N. (2017) ‘A proposed operational risk management framework for small and medium enterprises’, South African Journal of Economic and Management Sciences, 20(1), pp. 1–10.

Paul, J. (2019) ‘Marketing in emerging markets: a review, theoretical synthesis and extension’,

International Journal of Emerging Markets, pp. 1–23.

Teece, D. J. and Linden, G. (2017) ‘Business models, value capture, and the digital enterprise’,

Journal of organization design, 6(1), pp. 1–14.

Online sources

Dexiotis Security Solutions. 2021. Home – Dexiotis Security Solutions. [online] Available at:

<http://dexiotis.com/> [Accessed 5 March 2021].

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