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Advanced Diploma in Hospitality & Tourism Management


Final Project Information for Learners

1.                              Overview

Learners who fail to secure an Industrial Attachment (IA) will be directed to prepare a Final Project (FP). This project is to be submitted within two (2) months from the date of the final examination.

2.                               Procedure

Each learner will have to proceed with the IA module which is mandatory to graduate with the Advanced Diploma in Hospitality & Tourism Management. Learners will be given a maximum of two (2) interviews to attain an IA. Should a learner fail to get employment after two (2) interviews, the learner will be directed to do a FP. The FP challenge leaners and enable them to put into practice what they learn in theory.

3.                              Contents

In the IA, leaners will be assigned on-the-job training by an organization within the business or retail industry. Leaners who are directed to do a FP will be required to write a comprehensive report on a given question. The purpose of the FP is for the learner to conduct first-hand research on a specific topic, case study, problem or critical situation and produce reflections and recommendations. Research will include site visits and interviews with companies, resources from academic and business journals with citations, etc. Learners will also need to do an oral presentation on their FP.

4.                              Module Delivery

Attendance, class work preparation, and participation are compulsory for sessions schedules below. Note, sessions are from 1400h – 1800h, Monday – Friday.

 Unit 1: Introduction to Research Unit 2: Primary and Secondary SourcesLecture
 Unit 3: Quantitative Research Unit 4: Qualitative ResearchLecture
 Unit 5: Ethics and Data Protection Unit 6: Citing and ReferencingLecture
 Begin Final Project Research and interviewsIndividual Work
 Consultation with Supervisor Submission of Draft 1Consultation and supervised writing
 Research and interviewsIndividual Work
 Consultation with SupervisorConsultation and supervised writing
 Research and interviewsIndividual Work
 Consultation with Supervisor Submission of Draft 2Consultation and supervised writing
 Research and interviewsIndividual Work
 Consultation with Supervisor Final ReviewsConsultation and supervised writing
 Submission of Final Project Presentation of FindingsPresentation

5.                               Assessment Criteria

Project Work80

The written report will be worth 80% and presentation worth 20% of the FP.

6.                              Learning Outcomes

The outcomes of the FP are:

  • Describe how being customer centric is crucial to decision makers
    • Develop a sound business strategy that appeals to a specific target market, which includes marketing mix decions
    • Develop a rudimentary annual business plan;
    • Understand how PESTEL affect business decisions, and
    • Describe how technology can be a major consideration

7.                               Project

Case study (Between 2500-3000 words) : Background

Denny’s restaurant

Denny’s (also known as Denny’s Diner on some of the locations’ signage) is an American table service diner- style restaurant chain. It operates over 1,700 restaurants in the United States (including Puerto Rico and Guam), Canada, Costa Rica, El Salvador, Mexico, The Dominican Republic, Guatemala, Japan, Honduras, New Zealand, Qatar, Philippines, Indonesia, United Arab Emirates, Curaçao, Australia and the United Kingdom.


You are hired as the new country manager tasked to provide a detail business plan on the launch of the new restaurant at Kallang Wave Mall. The startup plan should include the following:

  • Situation audit – PESTEL analysis
    • SWOT Analysis
    • Target Market
    • Location / distribution strategy
    • Promotional strategy
    • Financial Plan – Revenue forecast and expenses
    • Future plans

Learners will integrate the above parts into a single, coherent plan.

8.                              Formatting

  • Margins: Except for the running head, leave margins of one inch at the top and bottom and on both sides of the text.
  • Text Formatting: Always choose an easily readable typeface (Times New Roman is just one example) in which the regular type style contrasts clearly with the italic, and set it to a standard size, such as 12 points. Do not justify the lines of text at the right margin; turn off any automatic hyphenation feature in your writing program. Double-space the entire research paper, including quotations, notes, and the list of works cited. Indent the first line of a paragraph half an inch from other concluding punctuation mark, unless your supervisor prefers two spaces.
  • Placement of the List of Works Cited: Use Harvard, MLA or APA format. The list of works cited appears at the end of the paper, after any endnotes. Begin the list on a new page. The list contains the same running head as the main text. The page numbering in the running head continues uninterrupted throughout. For example, if the text of your FP (including any endnotes) ends on page 10, the works-cited list begins on page 11. Centre the title, Works Cited, an inch from the top of the page. Double-space between the title and the first entry. Begin each entry flush with the left margin; if an entry runs more than one line, indent the subsequent line or lines half an inch from the left margin. This format is sometimes called hanging indention, and you can set your writing program to create it automatically for a group of paragraphs. Hanging indention makes alphabetical lists easier to use. Double-space the entire list. Continue it on as many pages as necessary.

9.                              Final Project Report Standard Requirements

  • The FP should consist of the following sections in order of:
  1. Cover page
    1. Table of contents
    1. Executive summary
    1. Introduction
    1. Main section and discussions
    1. Recommendations
    1. Conclusion
    1. List of references and appendices
  • Oral Presentation

The purpose of the oral presentation is for learners to present their findings on the researched report. Each presentation will be 10 – 15 minutes in length with 5 minutes for questions. The presentations are to be presented in English including the use of PowerPoint. There is no limit on the number of slides to be presented. Failure to dress appropriately will result in a reduction of 10% of the mark each student obtains. What is appropriate formal dress? Students will be expected to wear a short/ long-sleeve shirt, tie, pants and shoes for the men and a pant-suit or skirt, blouse and shoes for the women. The reason students are required to dress in a formal manner is to prepare them to present in a professional manner, reflecting the decorum of the business and retail industry.

10.                         Late Submissions

Unless students have already negotiated an extension, then any assignment that is submitted late after the specified time and date and is subject to a 5% late penalty. Remember, you are required to keep a copy of all submitted assignments until the end of the appeals period. The late penalty applies to all learners regardless of location. Extensions of time may be granted in exceptional circumstances only, by the lecturer and only if requested in advance of the due date for submission, and with a good reason. If an extension is granted, the lecturer will indicate at the time of granting the extension whether any penalty in marks will apply to the submitted work. However, reasons which are insufficient to warrant an extension

include computer failures, car failures or other transportation difficulties, work conflicts, and other study commitments. “Losing” work through “computer failure” is not accepted as a reason for late submission of an assignment; students using a computer should know to frequently save and backup, and always have done so.

11.                          Plagiarism

IMSC takes a very serious view on academic misconduct and plagiarism in any form is not acceptable.

You are to conduct full and proper research and express the findings or results of your academic research in the essay or report in your own words. Plagiarism includes passing the work of others as your own. Do not simply copy from books, the internet or other sources, without full acknowledgement of the authors and source(s), and the appropriate use of quotation marks. Student shall also use the Harvard Referencing system (or the alternative APA or MLA format) when citing or quoting their reference sources.

Further, learners are not to make their own work available to other learners to copy, or for reference purposes. Similarly, learners should not solicit or copy the work of other learners. Penalties are imposed for acts of plagiarism including failing of the module, nullifying all grades received and permanent prohibition from enrolling into future modules. Learners may be expelled for the offence.

Learners can discuss problems and share ideas. Learners should credit and give reference to authors (or originators) of original ideas and concepts. Learners can then apply the same in their assignments and solutions. The next pages provide detailed guidance on referencing. Should you need further assistance, ask your supervisor to explain plagiarism.

You are deemed to have read this note on plagiarism.

Acknowledgement by Student: Name: Verma Hardik

ID: 2020120431AHTM

Date: 6 October 2021

Due Date: 29 December 2021

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