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7258THS – Foundations of Tourism and Hospitality

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7258THS – Foundations of Tourism and Hospitality Assessment 2: Individual Written Assignment

  • Presentation Format:
    • Written formal report, with numbered headings and table of contents
    • Microsoft Word document
    • 12-point Arial or Times New Roman, 1.5 line spacing, 2.54 cm margins, aligned left
  • Length: 2,500 words (including headings, executive summary, reference list) (± 10%)

·         Submission Deadline: 11 August 2022; Time: 9am (AEST) via TurnItIn

  • Learning Outcomes Assessed: 1.1-1.4; 2.1
  • Marked out of 50.
  • Electronic cover sheet: Assessment items submitted without a cover sheet will not be marked by an examiner until a cover sheet is completed.
7258THS
7258THS

Introduction:

Public parks provide an array of social, health, economic and environmental benefits to individuals and to the community as a whole. Parks are essential for enhancing liveability of a city and improving the quality of life for its residents. Parks are also a core attraction for tourism recreation. Visitor engagement with parks can be influenced by social media.

Aim:

The aim of this assessment is to deepen student understanding of how servicescapes and social media influence customer experiences in a highly complex and interdisciplinary nature of a park setting.

Task Description:

To complete this assessment, students are required to conduct a virtual field trip to ONE of the following Australian National Parks:

Note: You may use other online social media sources (e.g., Instagram, Facebook) for further information on these parks. However, comment analysis should only be from TripAdvisor and Google Reviews.

b) Visit TripAdvisor AND Google Reviews for the same location. Analyse 10 comments for each customer review category on TripAdvisor (i.e., Excellent, Very Good, Average, Poor, Terrible), and 10 comments on Google Reviews for the park you selected. The selected comments for analysis must be from the past 12 months.

You have been hired as a Queensland Parks and Recreational Manager, and have been asked to report on the following:

  1. Assess the visitor types and demand for park. In your assessment, consider the following:
    1. Indicative size of the park
    1. Visitor types and park demand times during an average day
    1. Primary, secondary, and other uses of the park

Note: You may insert maximum two pictures to back your findings.

  • Applying relevant theories, identify and discuss the servicescape design of the park which provides a memorable visitor experience. In your discussions consider these as well:
    • Existing provision for recreational facilities, programs and services
    • Amenities and services provided
    • Extent to which accessibility for all visitor types have been considered

Note: You may insert maximum two pictures to back your findings.

  • Based on content analysis of the online comments, and applying relevant theories, discuss the extent to which the park:
    • Maintain or improve visitor motivations, expectations and satisfaction;
    • Does not meet visitor motivations and expectations.

Note: Demonstrate your analysis and understanding of what the visitors say about their experience. Do not include more than two direct quotes from the comments you analysed under each of the above sub- sections. Keep the quotes short and brief, and not more than one line.

A suggested length guide for your assignment (you can change this to suit your report structure):

Executive summary (approximately 200 words)

  1. Visitor types and nature of park demand (750 words)
  2. Dimensions of service environment (750 words)
  3. Visitor motivations, expectations, satisfaction (600 words)

Additional Information:

·         Assessment 3 will build on the work you do in this assignment.

  • An introduction, summary or conclusion is NOT required.
  • A 10% deduction will be made for assignments exceeding or below the recommended word limit.
  • Insert all diagrams, tables, pictures, and other graphics in the body of the assignment and make sure they are properly formatted, titled and layout is neat on the page (no large gaps).

Citation and Referencing:

The assignment should show evidence of research, with references from relevant academic journals. You should use minimum 12 (TWELVE) different peer reviewed academic articles and use them as the foundation for each part of your report. Do not use Wikipedia as a reference source. Unless it is a generic theory / model, cited publications must be within the past 10 years.

All citations and references must adhere to APA 7 referencing style (https://www.griffith.edu.au/library/study/referencing). In preparing your assignment for submission, familiarise yourself with the content on the following site: https://bblearn.griffith.edu.au/webapps/blackboard/content/listContent.jsp?course_id

=_79693_1&content_id=_4827127_1.

Assignment E-Cover Page:

  • You must complete an electronic cover page found in your assignment folder.
  • Assessment items submitted without a cover sheet will not be marked by an examiner until a cover sheet is provided. The date of submission for the assessment item is recorded as the date on which the cover sheet is received and penalties for late submission will apply.
  • There is no mark allocated for the e-cover page (see Assignment Marking Rubric).

Assessment Submission and Returns Policy:

Assignment Submission

This assignment must be submitted electronically using TurnItIn. You will find two TurnItIn submission points under your course folder Assessment > Individual Written Assignment. One is a DRAFT and the other is a FINAL submission point.

Submit your draft assessment at the draft submission point. You will receive a report indicating the proportion of text-matching within your assignment. This draft submission does not count towards your final marks and will not be marked. Assignments with similarity percentages of 25% and above may indicate academic misconduct and should be revised before final submission.

Please ensure you submit your FINAL assessment to the FINAL submission point. At this submit point, you will not receive a test-matching report.

Return of Marked Assessment and Release of Marks.

The assignment will be marked according to the marking criteria listed in the Assignment Marking Rubric. The marked assignment and feedback will be available via TurnItIn submission point TWO weeks after the submission of assignment. Marks for all assessment items will be recorded in the Marks Centre and made available to students through My Marks on Learning@Griffith.

 CRITERIAEXCELLENTVERY GOODGOODSATISFACTORYUNSATISFACTORYMARK
Executive summaryWriting style: ClearExcellent summaryVery good summaryGood summaryFair summaryVery poor or non- 
 and precise executiveproviding a veryproviding a mostlyaddresses someaddresses limitedexistent summary.
 summaryclear purpose thatclear purpose thatpoints, lacks somepoints, lacks detail;Includes, if at all, any
  ensures all areasensures most areasdetail; ensures someof which few areasareas relevant to the
  relevant to the topicrelevant to the topicareas relevant to theare outlined.topic.
  are clearly outlined.are clearly outlined.topic are outlined.  
  54321-0/5
1.     Visitor Types andWriting style:DemonstratesDemonstratesDemonstrates aDemonstrates aDemonstrates limited or 
Nature of DemandAbility to identify andexcellence incompetence insound ability insatisfactory ability tono ability to assessing
 explain currentassessing parkassessing parkassessing parkassessing parkpark including indicative
 context.including indicativeincluding indicativeincluding indicativeincluding indicativesize of the park, uses,
  size of the park,size of the park,size of the park,size of the park,visitor types and
  uses, visitor typesuses, visitor typesuses, visitor typesuses, visitor typesdemand.
  and demand.and demand.and demand.and demand.Literature integrated well
  Literature integratedLiterature integratedLiterature integratedLiterature integratedto case study context.
  well to case studywell to case studywell to case studywell to case study 
  context.context.context.context. 
  15-1312-109-76-43-0/15
2.     Dimensions        ofInterpretation: AbilityDemonstratesDemonstratesDemonstrates aDemonstrates aDemonstrates little or no 
serviceto understandexcellentcompetence insoundsatisfactoryunderstanding of
environmentrelevant contexts inunderstanding ofunderstandingunderstanding ofunderstanding ofrelevant servicescape
 tourism andrelevantrelevantrelevantrelevantconcepts.
 hospitality serviceservicescapeservicescapeservicescapeservicescapeMissing theories/models
 provisions.concepts.concepts.concepts.concepts.and no academic
  AppropriateAppropriateSome relevantPoor attempt tosources for ideas/factual
  theories/models,theories/models,theories/models,apply relevantstatement.
  and academicand academicand academictheories/models, 
  literature integratedliterature areliterature included,and academic 
  well to case studyincluded but nothowever lacksliterature with no 
  context.integrated to studyintegration to studyclear relationship to 
   context.context.analysis. 
  15-1312-109-76-43-0/15
3.     Visitor motivations,Evaluation:DemonstratesDemonstratesDemonstrates aDemonstrates aDemonstrates limited or 
expectations,Ability to determineexcellent ability tocompetence to linksound ability to linksatisfactory ability tono ability to link social
satisfactionthe role of sociallink social mediasocial media contentsocial media contentlink social mediamedia content analysis
 media andcontent analysis withanalysis withanalysis withcontent analysis withwith servicescape
 servicescapes inservicescape designservicescape designservicescape designservicescape designdesign elements to
 customer satisfactionelements to assesselements to assesselements to assesselements to assessassess affective and
 in tourism andaffective andaffective andaffective andaffective andbehavioural responses
 hospitality context.behaviouralbehaviouralbehaviouralbehaviouralin the case context.
  responses in the case context.responses in the case context.responses in the case context.responses in the case context.  
  10-98-76-54-32-0/10
Writing & Sources of EvidenceWriting style and In- text citations and references:Evidence of extremely wide reading of relevant academic literature from an impressive range of sources. Excellent in-text citation and reference list.   Well reviewed and edited; Excellent sentence structure, with skilful grammar and punctuation; concise logical flow of ideas. Easy comprehension by reader. Complies with assessment format guidelines.Evidence of adequate reading relevant academic literature from a variety of sources for ideas/factual statements. Very good attempt at in- text citation and reference list.   Well edited; very good use of grammar and punctuation; Very good structure with clear, concise logical flow of ideas. Easy comprehension by reader. Complies with assessment format guidelines.Evidence of reading relevant academic literature, with a good number of sources for ideas/factual statements. Good attempt at in-text citation and reference list.   Fairly well edited; some errors; acceptable grammar and punctuation; Good structure with logical flow of ideas/concepts. Easy comprehension by reader. Complies with assessment format guidelines.Some evidence of reading relevant academic literature, but only a limited number of sources for ideas/factual statements. Basic in-text citation and reference list.   Adequate editing; errors in grammar and punctuation; Some difficulty in comprehension by reader. Basic structure with logical flow of ideas/concepts. Complies with assessment format guidelines.No evidence of reading relevant academic literature, with no sources for ideas/factual statement. Poor attempt at in-text citation and reference list.   Poor quality; Poor grammar and punctuation; Error ridden; Nearly unreadable; no easy comprehension by reader. Poorly structured with disjointed and incoherent flow of ideas/concepts. Complies with assessment format guidelines. 
  54321-0/5
      /50