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4014SSL Business Analytics and Decision Making

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Faculty of Business and Law Assignment Brief Mode C and Q Regulations

Module Title:Business Analytics and Decision Making Assignment NumberCourse work 2 – original
Module Code:4014SSLAssignment TitleIndividual Assignement
Module Leader:Dr Samer SarsamAssignment Weighting10 Credit
 
Release Date:16/5/2021 
Submission Date/Time:19/07/2022 6:00 pm, UK Time
Submission Time and Place:Submission through Turnitin ONLY

Assessment Information

This assignment is an individual assignment.

For this individual coursework, you are required to use the following data set monthly number of PepsiCo Revenue (Quarterly) 2015-2020.

PepsiCo Revenue (Quarterly) 2015-2020
YearQuarterRevenue in billion
2015112.22
 215.92
 316.33
 418.58
2016111.86
 215.4
 316.03
 419.52
2017112.05
 215.71
 316.24
 419.53
2018112.56
 216.09
 316.48
 419.52
2019112.88
 216.45
 317.19
 420.64
2020113.88
 215.94
 318.09
 422.46

You are required to:

  1. Apply two methods a) Moving Average and b) Method of least squares for identify the trend of data.
  • Experiment two different forecasting models (Additive and Multiplecative)
  • Use your models to forecast the four quarterly figures for the year following the end of your data (2020).
  • Using Mean Squer Errors(MSE) and Mean Absolute Deviation (MAD) to compare your forecasts with the actual figures for that year (2020), which you have been given, and decide on the most appropriate forecasting model for your data.
  • Investigate and give a brief explanation of how clustering could be used as a part of your time series analysis. Write a well-structured report of your findings.
The marking scheme is as follows: 
Report Structure and Presentation[10 Marks]
Introduction to the data[10 Marks]
Time series analysis[30 Marks]
Forecasts[20 Marks]
Critical explanation of using clustering as part of time series analysis[20 Marks]
Copies of the 2 models in appendix of report[10 Marks]
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Criteria for Assessment

Faculty of Business and Law Undergraduate Rubric
Mark BandOutcomeTheory & LiteratureAnalysisCritique
  Evidence of exceptional research well beyond the minimum recommended using a range of methodologies.Exceptional analytical skills. Insightful and perceptive analysis that demonstrates both the depth and breadth of the issues with excellent examples.Exceptional work demonstrating a very high degree of understanding, creativity and criticality.
              90- 100%   1st   Exceptional understanding of knowledge and subject specific theories and concepts with evidence of originality and autonomy.   Arguments are exceptional, nuanced and well supported by a variety of literature.  Exceptional integration of theory into practice such that new contributions to knowledge are emergent.   Well-developed problem solving skills with an exceptional ability to apply learning resources.   Demonstrates creativity and a high degree of originality and autonomy.Demonstrates exceptional judgement based on arguments consistently supported by relevant literature. Logical, nuanced and complex argument presented.   Demonstrates a creative and critically engaged command of the literature and context that enables new contributions to knowledge.
    Completed to a very high degree of accuracy, proficiency and autonomy. Exceptional communication and expression with evidence of professional skill set.
 Meets Learning OutcomesEvidence of outstanding research well beyond minimum recommended using a range of methodologies.Outstanding analytical skills. Insightful and perceptive analysis demonstrating both the depth and breadth of the issues with excellent examples.Outstanding work demonstrating a high degree of understanding, creativity and criticality.
80-89%   1st   Outstanding understanding of knowledge and subject specific theories and concepts with evidence of originality and autonomy.  Outstanding integration of theory into practice such that new contributions to knowledge maybe emergent.Demonstrates outstanding judgement based on arguments consistently supported by relevant literature. Logical, nuanced and complex argument presented.
  Outstanding arguments, nuanced and well supported by a variety of literature.Clear evidence of problem solving skills with an outstanding ability to apply learning resources.   Demonstrates creativity, originality and autonomy.Demonstrates a creative and critically engaged command of the literature and context such that new contributions to knowledge are considered possible.   Completed to a high degree of accuracy, proficiency and autonomy. Outstanding communication and expression with evidence of professional skill set.
                70-79%   1stExcellent research well beyond the minimum recommended using a range of methodologies.   Excellent understanding of knowledge and subject-specific theories and concepts with evidence of considerable originality and autonomy.   Excellent arguments, nuanced and well supported by a variety of literature.Excellent analytical skills. Insightful and perceptive analysis demonstrating both the depth and breadth of the issues with excellent examples.   Excellent integration of theory into practice.   Clear evidence of problem solving skills and an excellent ability to apply learning resources.   Demonstrates creativity, originality and autonomy.Excellent work clearly evidencing understanding, creativity and criticality.   Demonstrates coherent argument and interpretation consistently supported by relevant literature. Logical, nuanced and complex argument presented.   Demonstrates an excellent creative and critically engaged command of the literature and context.   Completed with accuracy, proficiency and considerable autonomy. Excellent communication and expression with some evidence of professional skill set.
                    60-69%   2:1 Thorough research, using established methodologies accurately, beyond the recommended minimum with little, if any, irrelevant material present.   Very good understanding of knowledge and subject-specific theories and concepts with some originality and autonomy.   Very good arguments, nuanced and well supported by a variety of literature.Very good analytical skills. Analysis demonstrating both the breadth and depth of the issues. Well chosen, well justified and insightful examples provided.   Very good integration of theory into practice.   Demonstrates some originality, creativity and problem solving skills and a very good application of learning resources.Very good work demonstrating strong understanding of theories, concepts and issues with clear evidence of criticality.   Demonstrates coherent, substantiated, supported argument and interpretation. Logical and nuanced argument presented.   Demonstrates a very good creative and critically engaged command of the literature and context. Sense is made of the issues identified with the support of relevant literature.   Completed with accuracy, proficiency and autonomy. Very good communication and expression with evidence of professional skill set.
                  50-59%   2:2Research undertaken accurately using established methodologies and drawing on a good range of relevant literature. Enquiry beyond that recommended may be present. Some errors may be present and some inclusion of irrelevant material.   Good understanding of knowledge and subject-specific theories and concepts with indications of originality and autonomy.   Good arguments well supported by a variety of literature.Good analytical skills. Analysis demonstrating both the breadth and depth of the issues. Well chosen, well justified examples provided.   Good integration of theory into practice.   Demonstrates some originality, creativity and problem solving skills though with inconsistencies. A good ability to apply learning resources.Good understanding of relevant theories, concepts and issues with some criticality.   Demonstrates logical argument and interpretation with supporting evidence.   Demonstrates a good creative and critically engaged command of the literature and context. Consistent attempts to make sense of the issues identified with the support of relevant literatures.   Expression and presentation mostly accurate, proficient, and conducted with some autonomy. Good communication and expression
    with appropriate professional skill set.
                          40-40%   3rdResearch scope sufficient to evidence use of some established methodologies. Some irrelevant material likely to be present.   Demonstrates an understanding of knowledge and subject-specific theories sufficient to deal with concepts.   Arguments supported by a variety of literature.Adequate levels of analysis demonstrated but with some lapses into descriptions or practice. Adequate number and/or depth of examples provided.   Adequate use of theory to makes sense of practice.   Demonstrates some originality, creativity and problem solving skills but with inconsistencies. A basic ability to apply learning resources.Meets the learning outcomes with a basic understanding of relevant theories, concepts and issues.   Demonstrates the ability to devise and sustain an argument with a basic level of criticality. Adequate logic but argument can sometimes be difficult to follow.   Some evidence of a creative and critically engaged command of the literature and context. Adequate attempt to make sense of the issues identified with the support of relevant literatures.   Expression and presentation sufficient for accuracy and proficiency. Sufficient communication and expression with basic professional skill set.
                    30-39%   Fail                      Fails to Achieve Learning OutcomesLittle evidence of research and use of established methodologies.   Demonstrates a weak knowledge and understanding of key theories and concepts.   Minimal references to relevant literatures leading to unsupported assertions.   Some relevant material present.Deficiencies evident in analysis with undeveloped examples provided.     Weak links between theory and practice.     Very limited originality, creativity and struggles with problem solving skills.   Limited ability to apply learning resources.Fail – very limited understanding of relevant theories and concepts.   Arguments are weak and poorly constructed. Many unsupported assertions and judgements made.   Lacks evidence of a creative and critically engaged command of the literature and context   Fundamental errors and some misunderstanding likely to be present.   Expression and presentation insufficient for accuracy and proficiency. Insufficient communication and expression and with deficiencies in professional skill set.
                  20-29%   FailMinimal evidence of research and use of established methodologies and incomplete knowledge of the area. Limited evidence of reading.   Demonstrates an inadequate knowledge of key theories and concepts.No analysis but descriptive. Irrelevant or obscure examples provided.   Minimal to no links between theory and practice.   Little evidence of originality, creativity and problem solving skills.   Little evidence of ability to apply learning resources.Clear failure demonstrating little understanding of relevant theories, concepts and issues.   Arguments are very weak with no evidence of alternative view.   No evidence of a creative and critically engaged command of the literature and context   Serious and fundamental aspects missing.   Expression and presentation deficient for accuracy and proficiency. Insufficient communication and expression and
    with deficiencies in professional skill set.
                              0-19%   FailNo evidence of research.   Material may be entirely irrelevantNo evidence of analysis.   Very weak or no evidence of originality, creativity and problem solving skills.   Inadequate evidence of ability to apply the learning resources.Clear failure – inadequate understanding of relevant theories, concepts and issues.   No evidence of logical argument and no evidence of alternative views.   No evidence of a creative and critically engaged command of the literature and context   Unsupported assertions and value judgements made throughout   Virtually no understanding of the assignment brief.   Assessment may be fundamentally wrong or with major elements missing. Not a serious attempt.   Expression and presentation extremely weak for accuracy and proficiency. Communication and expression very weak and with significant deficiencies in professional skill set.
     

This assignment is designed to assess learning outcomes:

LO2: Critically apply business analytical skills in business cases.

LO4: Solve managerial problems and make systematic decisions by applying business data analysis techniques.

Word Count

The word count is 2000 words

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.

The word limit includes quotations and citations, but excludes the references list.

How to submit your assessment

The assessment must be submitted by 19/07/2022. No paper copies are required. You can access the submission link through the module web.

  • Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
  • Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.
  • All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.
  • The University wants you to do your best. However we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the resit period following the main Assessment Boards). You must apply before the deadline. You will find information about the process and what is or is not considered to be an event beyond your control at https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx
  • Students MUST keep a copy and/or an electronic file of their assignment.
  • Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.

GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT

Plagiarism

As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure, please visit www.coventry.ac.uk/caw. You can also check your understanding of academic conduct by completing the Good Academic Practice quiz available.

Self-plagiarism or reuse of work previously submitted

You must not submit work for assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this and any other university, unless this is specifically provided for in your assignment brief or specific course or module information. Where earlier work by you is citable, ie. it has already been published/submitted, you must reference it clearly. Identical pieces of work submitted concurrently will also be considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot gain credit for the same work twice.

The University VLE includes a plagiarism detection system and assessors are experienced enough to recognise plagiarism when it occurs. Copying another student’s work, using previous work of your own or copying large sections from a book or the internet are examples of plagiarism and carry serious consequences. If you are a business student and joined Coventry University in September 2020 or later please use APA 7th edition referencing, if you joined prior to this date you may use APA or the existing Harvard Reference Style (Coventry version) that you are familiar with. Law students should use OSCOLA. Please be consistent in the referencing style that you use and use it correctly to avoid a case of plagiarism or cheating being brought. If you are unsure, please contact the Centre for Academic Writing, your Progress Coach or a member of the course team.

Return of Marked Work

You can expect to have marked work returned to you 26th April 2021. If for any reason there is a delay you will be kept informed. Marks and feedback will be provided online. As always, marks will have been internally moderated only, and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed his / her review.